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Weedmaps to more than double its outstanding shares to raise $224 million

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The parent company of online cannabis advertising giant Weedmaps – California-based WM Technology Inc. (Nasdaq: MAPS) – plans to raise $224.3 million by more than doubling the number of shares issued to date to stockholders, the company said in a pair of prospectus filings with securities regulators this month.

The two prospectuses from Weedmaps would add a total of 112.8 million new shares of stock to the market, on top of the existing 97.7 million shares that are already circulating.

The first prospectus, which proposes to issue 110.8 million new shares of Class A Common Stock, asserts that the move would bring in almost $225 million to the company from exercise of connected warrants, assuming that they’re all exercised in full for cash. The influx of funds will be used for “general corporate purposes,” according to the filing, which was submitted to the U.S. Securities and Exchange Commission on Dec. 9.

The second prospectus, which proposes yet another 1.9 million Class A Common Stock shares be issued, would not raise any funds for the company, according to the document.

The move by Weedmaps suggests that the company is in need of capital in order to continue expanding its footprint, even as the tech business faces at least two shareholder lawsuits – both related to charges that Weedmaps lied to inflate its user numbers –  as well as flattening revenue as the cannabis tech firm struggles to maintain its footing.

At the end of September, Weedmaps had $45 million in the bank and total liabilities of $58.6 million, according to its latest quarterly financial filing.

But Weedmaps has struggled to retain and collect from its cannabis client base, the company said in the prospectuses. That’s directly led to a tougher bottom line for Weedmaps.

“Our revenue declined in 2023 compared with 2022 and remained relatively flat when compared with 2021,” Weedmaps wrote, referring to its net income of $2 million last year, up from a net loss of $4 million in 2022.

“Average monthly paying clients for the nine months ended September 30, 2024 decreased 10% to 5,027 average monthly paying clients from 5,555 average monthly paying clients in the same period in 2023,” the documents stated.

The decline was blamed on the removal of marijuana companies that hadn’t paid their advertising bills, the sunsetting of certain Weedmaps business products, and “expected client churn due to continued industry challenges, such as price deflation and ongoing consolidation.”

The company also faced a warning from the Nasdaq in October this year, the company disclosed, due to its stock price falling below $1 per share.

“We currently do not meet, and may not regain compliance with, the listing standards of the Nasdaq Stock Market LLC … and as a result our Class A Common Stock may be delisted,” Weedmaps stated.

On Oct. 9, Weedmaps said, it was notified by the Nasdaq that its stock trading price for the prior 30 days had been below “the minimum closing bid price required for continued listing on the Nasdaq,” and that Weedmaps had 180 days to get the share price back up above $1 for at least 10 consecutive business days.

Weedmaps appears to have already solved the issue, given that its stock price jumped back above the $1 mark on Nov. 18 and hasn’t fallen below that mark since.

The prospectuses also offer a glimpse into the inner workings of Weedmaps, and notes that there’s been yet another headcount reduction in the past year, to 427 employees as of Sept. 30, down from 440 as of Dec. 31, 2023.

But as cannabis continues gaining mainstream acceptance in the U.S., Weedmaps said its business model will continue evolving as well, with an expected pivot eventually into TV and radio advertising.

“Over the longer term, we expect to shift and accelerate our marketing spend to additional online and traditional channels, such as broadcast television or radio, as they become available to us,” Weedmaps stated.

Weedmaps also confirmed in the prospectuses that its pricing for online cannabis ads for dispensaries and brands often wind up as bidding wars, a practice that has created ill will among a good bit of its California customer base, sources have previously told Green Market Report.

“We have a fixed inventory of featured listing and display advertising in each market, and price is generally determined through a competitive auction process that reflects local market demand,” Weedmaps wrote.

CEO Doug Francis pulled in a base salary last year of just over $1 million, the company disclosed, along with a signing bonus of $700,000 in August 2023. After his appointment as CEO was confirmed this year, his pay package included a new base salary of $750,000 as well as an annual target bonus equal to 100% of his salary, along with $3.9 million worth of Weedmaps stock. Francis currently owns 4.7 million shares of Class A Common Stock.

Also last month, Weedmaps hired a new chief technology officer, Sarah Griffis, at a base salary of $400,000 and with an annual targeted bonus of 50% of her salary, the company disclosed in a separate filing with the SEC.



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Nebraska medical cannabis regulations stall in legislative committee

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A Nebraska legislative committee voted 5-3 against advancing a bill designed to implement and regulate the state’s medical cannabis program, leaving legislators and advocates searching for alternative paths forward, according to the Nebraska Examiner.

The General Affairs Committee rejected Legislative Bill 677, sponsored by State Sen. Ben Hansen of Blair, during a Thursday vote where committee members declined to offer amendments to the legislation, the publication reported.

“I don’t want to shut all the doors right now, but some doors are closing, and they’re closing fast, and so we have to act,” Hansen told reporters after the vote, according to the Examiner.

Nebraska voters approved medical cannabis in November 2024, with residents legally permitted to possess up to 5 ounces with a healthcare practitioner’s recommendation since mid-December. However, the regulatory commission created by the ballot initiative lacks effective power and funding to regulate the industry.

Hansen described his legislation as “a must” for 2025 to prevent a “Wild West” scenario in the state’s cannabis market. The bill would have expanded regulatory structure through the Nebraska Medical Cannabis Commission and extended deadlines for regulations and licensing to allow more time for implementation, the Examiner noted.

Committee disagreements centered on proposed restrictions. A committee amendment would have prohibited smoking cannabis and the sale of flower or bud products while limiting qualified healthcare practitioners to physicians, osteopathic physicians, physician assistants or nurse practitioners who had treated patients for at least six months.

The amendment also would have limited qualifying conditions to 15 specific ailments including cancer, epilepsy, HIV/AIDS, and chronic pain lasting longer than six months.

State Sen. Bob Andersen of Sarpy County opposed allowing vaping due to concerns about youth drug use, while committee chair Rick Holdcroft suggested selling cannabis flower would be “a gateway toward recreational marijuana,” a claim Hansen “heavily disputed,” according to the Examiner.

Hansen now faces a difficult path forward, requiring at least 25 votes to pull the bill from committee and then needing 33 senators to advance it across three rounds of debate, regardless of filibuster attempts.

Crista Eggers, executive director of Nebraskans for Medical Marijuana, remained optimistic despite the setback.

“This will not be the end,” Eggers said, according to the outlet. “Giving up has never been an option. Being silenced has never been an option. It’s not over. It’s not done.”

The legislative impasse is further complicated by ongoing litigation. Former state senator John Kuehn has filed two lawsuits challenging the voter-approved provisions, with one appeal pending before the Nebraska Supreme Court. The state’s Attorney General is also trying to do something about the hemp question, akin to other states across the country.



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One of Las Vegas’ cannabis lounges closes its doors

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Nevada’s cannabis lounge experiment faces some expected growing pains, with one of just two state-licensed venues closing its doors after barely a year in business, according to the Las Vegas Weekly.

“The regulatory framework, compliance costs and product limitations just don’t support a sustainable business model,” said Thrive Cannabis managing partner Mitch Britten, who plans to convert the space into an event venue until regulations loosen up.

The closure leaves Planet 13’s Dazed Consumption Lounge as the only operational state-regulated cannabis lounge in Nevada. Dazed manager Blake Anderson estimates the venue attracts around 250 customers daily, primarily tourists. One other establishment, Sky High Lounge, has operated since 2019 on sovereign Las Vegas Paiute Tribe land exempt from state regulations.

Even with Nevada regulators conditionally approving 21 more lounge licenses, potential owners are struggling to meet the $200,000 liquid assets requirement – particularly social equity applicants from communities hit hardest by prohibition.

Recreational marijuana has been legal statewide since 2017, but public consumption remains prohibited. That’s created an obvious disconnect for the millions of tourists who visit Las Vegas annually but have nowhere legal to use the products they purchase. The state recorded roughly $829 million in taxable sales during the 2024 fiscal year.

“It always comes down to money, and it’s difficult to get a space if you can’t afford to buy a building. On top of that, getting insurance and finding a landowner who’s willing to lease to a cannabis business is a challenge in and of itself,” said Christopher LaPorte, whose consulting firm Reset Las Vegas helped launch Smoke and Mirrors, told Las Vegas Weekly.

Many think the key to future success lies in legislative changes that would allow lounges to integrate with food service and entertainment – playing to Las Vegas’s strengths as a hospitality innovator. In the meantime, the industry will continue to adapt and push forward.

“Things take time,” LaPorte said. “There’s a culture that we have to continue to embrace and a lot of education that we still have to do. But at the end of the day, tourists need a place to smoke, and that’s what these places are.”



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Psyence Group consolidates its shares

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Psyence Group Inc. (CSE: PSYG) told investors that it will be consolidating all of its issued and outstanding share capital on the basis of every 15 existing common shares into one new common share effective April 23, 2025 with a record date of April 23, 2025. As a result of the consolidation, the issued and outstanding shares will be reduced to approximately 9,387,695 on the effective date.

This is the second time a Psyence company has consolidated shares recently. In November, its Nasdaq-listed associate, Psyence Biomedical Ltd. (Nasdaq: PBM), implemented a 1-for-75 share consolidation as the psychedelics company worked to maintain its Nasdaq listing.

Psyence Group reported earnings in February when the company delivered a net loss of C$3 million and was reporting as a going concern. At the end of 2024, the company said it had not yet achieved profitable operations, has accumulated losses of C$48,982,320 since its inception.

Total assets at the end of 2024 were C$11,944,478 and comprised predominantly of: cash and cash equivalents of C$10,611,113, other receivables of C$159,808, investment in PsyLabs of C$1,071,981 and prepaids of C$68,243.

Still, the company is pushing ahead. Psyence told investors that it has historically secured financing through share issuances and convertible debentures, and it continues to explore funding opportunities to support its operations and strategic initiatives. “Based on these actions and
management’s expectations regarding future funding and operational developments, the company believes it will have sufficient resources to meet its obligations as they become due for at least the next twelve months,” it said in its last financial filing.

The company said it believes that the consolidation will position it with greater flexibility for the development of its business and the growth of the company.

 



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