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People In This State Googled ‘Medical Marijuana’ The Most, Study Shows

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How inquisitive are people in your state about medical cannabis? A recent analysis aims to find out—ranking states according to the number of Google searches for “medical marijuana” and other related keywords.

BioWellnessX, a hemp product eCommerce company, commissioned a study to analyze Google search data for a set of medical cannabis-related keywords for each state, then compared this with each state’s population to find which state is the most curious about medical cannabis.

The original study, “Which States Are The Most Obsessed With Medical Marijuana In 2024?” illustrates the levels of curiosity in each state, and some of the findings are unexpected.

Analysts gathered state-specific population figures from the U.S. Census Bureau and Google monthly search data on medical cannabis-related keywords to calculate the number of searches per 100,000 residents in each state.

Mississippi took the top spot with 294.59 searches per 100,000 residents, indicating how popular curiosity for medical cannabis is in the state.

“Mississippi shines at the top with an impressive 294.59 search frequency per 100,000 residents, reflecting the strongest curiosity in medical marijuana,” the study reads. “This interest, visible through its 8,660 monthly searches despite a population of just under 2.94 million, might stem from evolving local policies or a growing recognition of the benefits of medical marijuana.”

Mississippi was followed by Arkansas, ranking second, where the search volume is 233 for every 100,000. The state’s 7,160 monthly searches among its 3.07 million population show the curiosity level. Alaska came in third, with 222 searches per 100,000 residents. The state’s 1,630 monthly searches represent a relatively small population.

States you’d expect to see—like California or Florida—didn’t even scratch the top ten. Idaho residents were the least curious about medical cannabis: Despite being home to only 2 million residents, Idaho showed the lowest interest in medical cannabis, with just 2,520 monthly searches, translating to a search frequency of just 128.26 per 100,000 residents. Idaho was joined by states like South Carolina, and surprisingly Oregon, for the states with the lowest interest in medical cannabis, according to Google search data.

The study provides the following key findings:

  • A total of 488,230 monthly searches nationwide signifies that medical marijuana has become a mainstream topic across the U.S.
  • Mississippi tops the chart with 294.59 searches per 100,000 residents, indicating a significant shift in interest toward medical cannabis.
  • Arkansas (2nd) and Alaska (3rd) closely trail Mississippi, each with 233 and 222 monthly searches per 100,000 residents, highlighting strong interest in medical cannabis in these states.
  • Despite their large populations, California, Texas, and Florida don’t rank in the top 10. Significantly, crowded New York’s a close call at rank 17.
  • Ranking at the lowest, South Carolina, Idaho, and Oregon show less engagement, with just over 129 monthly searches per 100,000 residents, indicating a relatively lower level of public curiosity in these states.

BioWellnessX’s Methodologies

In order to determine the interest in medical cannabis across U.S. states, a BioWellnessX representative provided Forbes with the following methodologies used in the study:

  • Using SEMrush, total monthly search volume was tracked for the keywords “medical marijuana” and its related terms for each state.
  • Recent population data for each state was sourced from the U.S. Census Bureau.
  • To standardize the data for a fair comparison across states, we normalized it by calculating the number of searches per 100,000 residents by dividing each state’s total search volume by its population and multiplying by 100,000.
  • Combining these two, the states were ranked based on their per capita interest in medical marijuana. Higher search rates per 100,000 residents indicated greater interest.

After combining the data and accounting for populations, they were able to standardize the data.

BioWellnessX’s methodology combines detailed search data with demographic insights, presenting a comprehensive view of the interest in medical cannabis across the country.

BioWellnessX sells hemp-derived products rich in cannabinoids in the form of products like Full Spectrum CBD Gummies, as well as products fortified with CBG, CBN, THC, terpenes, and so forth with an emphasis on physical well-being. They also sell a full range of tinctures and smokable products such as pre-rolls.

The research the company commissioned indicates a facet of where medical cannabis interest is growing, state by state.



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Native tribe votes to legalize cannabis!

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The Mississippi Band of the Choctaw Indians voted 55%-45% to potentially legalize cannabis for adults. The ballot question asked, “Do you support the Tribe developing legislation to decriminalize and regulate possession, production, and distribution of marijuana on Tribal lands?”

The Tribe’s first step will be to perform a feasibility study on how cannabis could benefit the Tribe. From there, the newly-elected Tribal Council will decide if and how the Tribe will proceed in regards to cannabis policy and whether to develop the cannabis industry on Tribal lands. 

The Mississippi Band of Choctaw Indians is the only federally recognized Native American tribe in Mississippi. It is a sovereign nation with more than 11,000 Tribal members, and more than 35,000 acres of fee to trust lands in Mississippi and Tennessee.

While the Mississippi Band of Choctaw Indians engaged in direct democracy, the Mississippi Legislature continued to block it. The legislature continues to violate the state constitution by failing to pass legislation to re-implement the ballot initiative after the previous process was found unconstitutional based on a technical issue. 

Native American tribes are increasingly engaging in the cannabis industry in both sovereign lands and individual states. The Eastern Band of Cherokee Indians of North Carolina passed similar legislation in 2023. The Tribe initially sold only to Native Americans and limited sales to medical cannabis. In 2024, they began to sell adult-use cannabis to anyone 21 years old or older. There are over 100 tribes across the nation currently participating in the cannabis (and hemp) industry.

This continues to open the possibilities for sovereign tribes to begin to cultivate, process, and sell cannabis in states that have, so far, been resistant to either medical or adult-use cannabis. With many tribes concerned about federal funding under the new administration in Washington D.C., cannabis can offer a new revenue stream in addition to creating well-paying jobs for Tribal members. 

If Southern states continue to prohibit adult-use cannabis, hopefully, more tribes will decide to meet the needs of cannabis consumers!



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A Candidate for Iowa Governor Wants To Legalize Recreational Marijuana

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(Des Moines, IA) — The lone Democratic candidate for Iowa Governor wants to legalize recreational marijuana.

“Treating marijuana the same way we treat alcohol. Right now, Iowans across the state are driving across state lines, giving their money to Illinois, giving their money to Minnesota, to get what they want. It’s just kind of silly,” said State Auditor Rob Sand to Jeff Angelo on WHO.

He says the revenue generated from legal cannabis could be used to address future state budget shortfalls. Tax revenue on marijuana sales generated about $460 million in Illinois alone last year. He says Iowa is losing millions of dollars in tax revenue to border states that already legalize marijuana.

“Alcohol and cannabis are both drugs; they both can do harm. At the same time, I don’t want my tax dollars going to house and feed someone in prison for only the crime of using cannabis,” said State Auditor Sand.

A 2022 University of Iowa poll showed over 50 percent of Iowa respondents favored the legalization of recreational marijuana. Sand announced his bid for governor in the 2026 election on Monday. Currently, he is the only statewide elected Democrat as State Auditor.





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Mississippi Choctaws to Vote on Decriminalizing Marijuana

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PEARL RIVER, Miss.—Members of the Mississippi Band of Choctaw Indians will vote Tuesday on whether or not to loosen marijuana laws on Tribal land on the same day that six communities vote for leaders for nine Tribal Council seats. Referendum 2025-01 asks voters if they “support the Tribe developing legislation to decriminalize and regulate possession, production, and distribution of marijuana on Tribal lands.”

The Tribal Election Committee last month wrapped up a series of information sessions in the eight Choctaw communities throughout east central Mississippi and one satellite community in Henning, Tennessee. The Henning residents’ votes will count in the Bogue Chitto, Mississippi, community tally; Henning residents are represented by the Bogue Chitto councilmen due to historic ties with the Mississippi community. 

The Choctaw Tribal Council, at a special call meeting on March 27, passed Resolution CHO 25-044, calling for a referendum vote to “determine the will of the Choctaw people”; 14 members of the 17-member legislative body voted for it, with the other three representatives absent.

If the majority opposes this initiative, “nothing more will be done,” Choctaw Chief Cyrus Ben stated at the community meetings held in May.

“This vote does not automatically authorize or legalize marijuana on Choctaw tribal trust land,” he said.

However, an affirmative vote will allow the Tribal Council to move forward with securing consultants for a feasibility study, along with authorizing research on the effects of public health and potential regulations.

During the early evening meetings throughout the reservation’s communities in May, the Tribal Council Election Committee introduced a structured agenda with strict procedures for how residents could ask questions. The Chief, along with that community’s current councilmembers, issued opening statements with a recorded video presentation that began afterward. The presentation included information from different tribes’ experiences with the issue across the U.S.

Ballot Title *Do you support the Tribe developing legislation to decriminalize and regulate possession, production, and distribution of maruana on Tribal lands?
Tap or click the image to read the sample ballot for Referendum 2025-01. Courtesy Mississippi Band of Choctaw Indians 

Officials said that they chose the format in order to ensure that information shared would be uniform throughout all the Choctaw communities.

In each community, a question-and-answer session followed the presentation, where officials requested that attendees write questions down beforehand, allowing only residents from that community to ask questions. At the Pearl River meeting in Neshoba County on May 19, one man was at odds with the format.

“We should be able to speak our minds,” James Johnson said sternly.

Officials assured the elder that his questions would be considered and someone would assist him in submitting them. The panel consisted of Pearl River Council representatives, Chief Ben, a representative from the Tribe’s attorney general’s office and two members of the Tribal Election Committee.

Ben gave the majority of responses, while deferring some to the attorney general representative and Choctaw Health Center Chief Medical Officer Dr. Walt Willis.   

“If we vote yes on this, how will that affect our job?” one voter asked.

“How will the tribe regulate marijuana on our reservation? Will we have dispensaries, too?” asked another.

Chief Cyrus Ben - Mississippi Band of Choctaw Indians - Mississippi Free Press
Mississippi Band of Choctaw Indians Tribal Chief Cyrus Ben said the marijuana referendum “does not mean that dime bags will start selling on our streets the next day,” during a meeting in Pearl River, Miss., on May 19, 2025. Photo courtesy Mississippi Band of Choctaw Indians

Ben said that he does not have all the answers right away. The referendum vote, he said, is simply the beginning of the process.

“However, this does not mean that dime bags will start selling on our streets the next day,” the chief cautioned to some stifled, nervous laughter. “All this means is that (the Tribal Council) will conduct a study of feasibility to determine the best use of marijuana on our lands. That is the next step after this vote.”

He encouraged those in attendance to vote, especially the Red Water and Bogue Homa communities, who normally vote only in chief election years, when their representatives are on the ballot. The next chief election year is in 2027.





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