California-based WM Technology Inc. (Nasdaq: MAPS), the parent company of popular online dispensary finder Weedmaps, reported net income of $12.2 million for the 2024 calendar year, a reversal from 2023, when it lost $15.7 million. The profitable year was also a huge turnaround from two years ago, when Weedmaps lost a whopping $82.7 million.
Weedmaps also posted net income of $3.7 million for the fourth quarter, which ended Dec. 31; that figure was down sequentially from $5.3 million, but up year-over-year from a net loss of $11.2 million in the fourth quarter of 2023.
The company reported revenue of $184.5 million for the full year, down year-over-year from $188 million, and $47.7 million for the fourth quarter, up year-over-year from $46.5 million. The quarterly increase was thanks to “Deal Listing and Display Ad products,” Weedmaps said, but it blamed the annual decrease on “constrained marketing budgets” and “the ongoing consolidation of our industry.” Weedmaps also reported losing some revenue from certain products that it quit offering in December 2023.
Weedmaps’ number of average paying clients also declined for the full year, but increased slightly in the fourth quarter. For all of 2024, the company’s client roster declined to 5,077 from 5,419 in 2023, but the average monthly revenue per client went up a notch, to $3,029 from $2,891.
In the fourth quarter, the number of Weedmaps’ average paying clients increased year-over-year to 5,225 from 5,014, while average monthly revenue per client was down slightly year-over-year to $3,041 from $3,089.
“Our operational discipline and ability to drive profitability have been key in navigating the unique challenges our industry faces, and we are now well-positioned to invest back in our people and technology,” CEO Doug Francis said in a press release.
CFO Susan Wong added that the company has “been able to improve our accounts receivable and collections process, leading to recoveries of past-due accounts and strengthening the quality of our receivables,” which has strengthened Weedmaps’ cash position.
Overall, signals are positive for Weedmaps, particularly as the company has struggled for several years now to regain profitability. The tech firm may also yet be removed from public trading, given that Francis and co-founder Justin Hartfield have made an offer to take Weedmaps private at a price of $1.70 per share.
That followed a move to more than double the number of outstanding shares in December to raise more than $200 million to fund ongoing operations. Weedmaps reiterated in a press release this week that it intends to invest more in “key technology and marketing initiatives to further strengthen our platform.”
The company also said in a release that it’s projecting roughly $43 million in revenue for the first quarter of 2025.
At the end of the year, Weedmaps had $181.8 million in total assets, including $51.9 million in cash, against $61.7 million in total liabilities.