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Snoop Dogg On Drinking Weed: ‘It’s Like A Chill Cruise, Not A High-Speed Chase’

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“I’m just giving people what they want. We’re giving them choices, somethin’ real, somethin’ that vibes with their lifestyle. It’s about creating that alternative, that go-to, for every occasion. Cannabis has been a part of our culture forever. Cannabis, these drinks, it’s all about wellness, about living your best life,” Snoop Dogg says in an exclusive interview. When he talks, he still lands his message like a direct hit on the zeitgeist, with candid words rooted in decades of cultural sway.

Earlier this year, the rap legend stepped into new territory once again. This time, it’s not music or film, but a full-on dive into functional beverages with Iconic Tonics, a portfolio of seven hemp- and cannabis-infused brands. Think of it like a supergroup album: each drink is a soloist with its own flavor, personality and vibe.

Functional Beverages On the Rise

The timing could not be sharper. Analysts value the U.S. functional beverage market at around $50 billion, with projections climbing toward $62 billion by 2027. Globally, the category already surpasses $220 billion as health-conscious consumers shift away from sugar-heavy sodas and high-proof booze.

Cannabis beverages are one of the fastest-rising segments in this mix. Forecasts suggest the global cannabis drinks market could rocket from $2 billion in 2023 to more than $117 billion by 2032, with U.S. sales alone topping $80 billion. For Snoop, it is about catching that wave early and making sure it rides in style.

Gen Z is already leading the shift, drinking 20% less alcohol than Millennials did at the same age. The result has been a surge in non-alcoholic sparkling waters, adaptogenic tonics and hemp-based seltzers. Iconic Tonics fits right into that landscape.

Behind the Brand

At the center of the project is Evan Eneman, co-founder and CEO of Iconic Tonics. His history with Snoop goes back over 15 years, starting in the music world before evolving into cannabis ventures. Together, they helped launch Casa Verde Capital in the early 2010s. By 2018, Eneman shifted toward functional drinks, sensing an opening for innovation beyond alcohol.

“We’ve been grinding for six years in an ever-changing landscape,” Eneman says. “We believe in craft, we believe in building a purposeful foundation first, and we want to uplift and inspire people with healthier options.”

That vision eventually crystallized into Iconic Tonics: a portfolio designed not around one big flagship brand but around a constellation of smaller, targeted ones. “A single brand can’t capture the full range of consumer preferences,” Eneman explains. “Growth depends on the collective shift in how people frame ‘social drinking.’”

The Iconic Tonics Lineup

Like a festival lineup, each brand in the portfolio speaks to a different audience:

  • Klaus, craft mocktails guided by mixologist Warren Bobrow
  • Herbacée, a wine-inspired creation from sommelier Jamie Evans and entrepreneur Cynthia Salarizadeh
  • Malus, a cider crafted by a master brewer
  • Lifeblood by Love Yer Brain, imagined with Wayne Coyne of the Flaming Lips
  • Lift, hemp-infused seltzers designed for balance and relaxation
  • Do It Fluid and Dogg lbs Doggy Spritz, Snoop’s own hemp-derived THC brands blending his cultural weight with Harmony Craft Beverages’ expertise

The idea is to cover every base, from mocktails to cider to seltzers to THC spritzers, all under one umbrella. Or, as Snoop puts it: “We went from rollin’ up joints, to munchin’ on them edibles, now we sippin’ on infused drinks. Why? We giving people options for every occasion. Most people can’t smoke everywhere, and edibles do what they do. But drinks? You sip, you feel it, nice and easy. You can pace yourself, keep it mellow, keep it smooth. It’s like a chill cruise, not a high-speed chase. Plus, it’s discreet and you can mix it up with all kinds of flavors. Iconic Tonics, that’s the next wave, believe that.”

Celebrity Power, Market Momentum

Snoop is not alone in staking out this new frontier. Other cultural heavyweights including Seth Rogen, Gwyneth Paltrow and Big Freedia have also leaned into THC- and CBD-laced drinks. But Snoop’s approach stands apart: not just a single product, but a full ecosystem of beverages built to meet consumers where they are.

And the market is following. Retailers like Total Wine & More and delivery platforms like DoorDash have begun stocking cannabis or hemp drinks, with DoorDash recently explaining its cannabis and hemp strategy.

For Snoop and Eneman, the bigger play is cultural. They want cannabis drinks to become as common at parties, concerts and home fridges as craft beer or hard seltzers. “Game recognizes game,” Eneman says. “If we do this right, it’s not just a product, it’s a movement.”

The Next Wave

The market will ultimately decide how fast cannabis beverages go mainstream. But Snoop Dogg is not hedging. By bundling multiple brands into one portfolio, he is betting that functional drinks will reshape how people celebrate, relax and socialize.

And if history is any guide, from “Gin & Juice” to Doggy Spritz, when Snoop sets the tone, culture usually follows.

This story was originally published on Forbes in March 2025 and has been updated and adapted for High Times.



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Rhode Island Opens Applications for 24 Adult-Use Dispensary Licenses

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[PRESS RELEASE] – WARWICK, R.I., Sept. 12, 2025 – The Cannabis Control Commission  (CCC) opened the application period for adult-use cannabis retail licenses, marking the beginning of the largest expansion to Rhode Island’s cannabis industry. The commission is authorized under the Rhode Island Cannabis Act to license up to 24 retail establishments statewide, divided equally across six geographic zones, making this announcement a defining moment in shaping the state’s cannabis marketplace.

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“Today’s announcement represents years of work, collaboration and preparation to ensure Rhode Island has a cannabis marketplace that is safe, transparent, and equitable,” CCC Chairperson Kim Ahern said. “The release of this application and launch of our submission portal is not only about opening doors for businesses but about creating meaningful opportunities for Rhode Islanders while keeping public health and public safety at the center of everything we do.”

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With only 24 retail licenses available statewide, the launch of the application process is expected to draw significant interest from prospective applicants. Together with the Social Equity Applicant Status Certification Portal, which opened in August, the application process reflects the CCC’s deliberate steps toward building a cannabis industry that prioritizes economic opportunity, equity and fairness in Rhode Island.

“Rhode Island’s cannabis market is poised for growth, and this application is helping us do exactly that,” Gov. Dan McKee said. “As we expand the cannabis industry here in the Ocean State, we’re opening the doors to new investment, new good-paying jobs, and new opportunities for our economy.”

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Adult-use retail licenses will authorize sales of cannabis products to adults 21 and older. By releasing the application and opening the submission portal simultaneously, the commission is providing applicants with a transparent process while reinforcing its commitment to accountability and access.

“Today’s release of the adult-use retail license application reflects the commission’s commitment to equity and accountability,” Commissioner Layi Oduyingbo said. “This framework provides applicants with the information they need while reinforcing our responsibility to safeguard public health and consumer safety.”

Commissioner Robert Jacquard said, “The commission aims to make this application process as business-friendly as possible, while upholding standards that will protect public health.”

To ensure the process is fair and accessible, the commission and Cannabis Office will provide technical assistance resources and ongoing guidance for prospective applicants. Applications will be accepted until 4 p.m. on Dec. 29, 2025.

“This is a milestone that reflects the dedication and perseverance of so many people,” Cannabis Office Administrator Michelle Reddish said. “From lawmakers and advocates to community members and our dedicated staff, countless individuals have helped build the foundation for this moment. By publishing the application today, we are taking a historic step toward building a cannabis marketplace that serves consumers, supports equity and advances public health in Rhode Island.”

The adult-use retail license application is available on the commission’s website at www.ccc.ri.gov/auapp.



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Can LSD Battle Anxiety? The Answer Is Yes, According to Science

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Hands down, one of the drugs that has received the worst press in the decades marked by the War on Drugs has been LSD. All sorts of things have been said about this molecule: that it drives you crazy, or suicidal, that it remains stored in your body forever, that it irreparably damages the brain… Fortunately, we now have professionals investigating the matter, with a scientific perspective rather than a moralistic or prohibitionist one.

One of the latest findings on the subject seems to directly contradict one of the great myths about LSD: instead of leading to insanity, this compound could reduce anxiety. This is according to a study by Mind Medicine (MindMed) Inc., a biopharmaceutical company that has been researching psychedelic compounds for mental health for many years. While the preliminary results were released in 2022, they were officially published this month in the Journal of the American Medical Association.

This isn’t the first time MindMed has embarked on studying this topic: it had already achieved positive results with LSD for anxiety on another occasion. In fact, the FDA granted Breakthrough Therapy designation for generalized anxiety disorder (GAD) to the company’s proprietary drug candidate, MM120, a pharmacologically optimized formulation of LSD.

LSD and Anxiety: What the MindMed Study Says

The company conducted a multicenter, randomized, double-blind, placebo-controlled Phase 2b study at 22 outpatient psychiatric research centers in the US. The effects of a single dose of MM120 (lysergide D-tartrate, LSD) were analyzed in 198 adults with moderate to severe generalized anxiety disorder (GAD). Participants experienced sustained improvements in their condition over the 12-week observation period.

According to the company’s press release, this is the first randomized, placebo-controlled trial evaluating a single treatment at four dose levels (25, 50, 100, or 200 µg), without any psychotherapeutic intervention.

The optimal dose of MM120 was determined at 100 µg. This demonstrated a “clinically and statistically significant improvement vs. placebo, and a 65% clinical response rate and 48% clinical remission rate” at the end of the experiment.

Likewise, tolerance to the medication was positive, with the expected adverse effects of an LSD experience remaining mild to moderate and lasting only one day.

During the study, participants receiving medication for their condition had to discontinue such treatment under the supervision of the study professionals. Furthermore, on the day of dosing, they were offered “standardized music and eyeshades and could lie down, move freely around the room, read, write, or draw.” It should be noted that the study protocol explicitly prohibited participation in psychotherapy.

Dr. Maurizio Fava, one of the study’s authors, stated that “this study is a true turning point in the field of psychiatry… For the first time, LSD has been studied with modern scientific rigor, and the results are both clinically meaningful and potentially paradigm-shifting for the treatment of GAD. GAD affects 26 million adults in the U.S., yet no new medications have been approved since 2007—and first-line treatments fail 50% of patients.”

Thus, scientific innovation continues to advance against the willful ignorance of prohibitionists, working tirelessly to ensure patients have access to the relief that traditional therapies fail to provide.

This article was first published on El Planteo.



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Kentucky Medical Marijuana Dispensaries Should Be Stocked With Products Ready For Sale By Next Month, Top State Official Says

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Kentucky’s top medical marijuana regulator said he expects that dispensary shelves will be stocked with products ready for sale to patients by next month.

Two of the state’s 16 medical cannabis cultivators are now operational, according to Cannon Armstrong, executive director of Kentucky’s Office of Medical Cannabis (OMC).

“If everything goes according to plan for them, I think that they’ll have medical cannabis that will be ready to harvest and be put on the shelf, you know, by October,” he told Spectrum News 1. “So we’re moving and we’re finally getting to a point where we’re, these patients are going to receive this medication sooner than later.”

Armstrong predicted that the first sales will likely occur at a dispensary in Beaver Dam called The Post.

“I think you’re going to see the first products out there based upon just how it’s shaken out,” he said. “You know, someone may step up their timeline and may get out there before that or get product from there and place it somewhere else in the state.”

As of now, OMC has approved more than 19,000 patients certifications, Armstrong said.

He added that medical cannabis supplies should be relatively scarce as the market first launches, and said that as a result initial prices will be higher than they eventually will be.

Earlier this month, Gov. Andy Beshear (D) said he thought medical marijuana would be available to Kentucky patients by the end of 2025.

“The medical marijuana program is moving forward,” he said at a press briefing at the time.

“I think most of our dispensaries now have their home address [and] are set about where they’re going to be, but [for] some of the inspections that have to happen in dispensaries, they have to have product that’s there,” he said. “So I do believe they’ll be operating before the end of the year.”

Those comments came roughly a month after the governor announced that the state’s first medical cannabis dispensary has officially been approved for operations, calling it “another step forward as we work to ensure Kentuckians with serious medical conditions have access to the medicine they need and deserve.

He previously touted an earlier “milestone” in the state’s forthcoming medical marijuana program, with a licensed cultivator producing “the first medical cannabis inventory in Kentucky history.”

Beshear’s office has said that other cannabis licensees, including processors and testing labs, are expected to become operational soon.

In July, Beshear sent a letter to President Donald Trump, urging him to reject congressional spending bill provisions that would prevent the Justice Department from rescheduling marijuana.

In the letter to the president, he emphasized that a pending proposal to move cannabis from Schedule I to Schedule III under the Controlled Substances Act (CSA) is something “you supported in your presidential campaign.”

“That process should be allowed to play out. Americans deserve leadership that won’t move the goalposts on them in the middle of the game,” Beshear said, noting that he was among the tens of thousands who submitted public comments in favor of the reform after it was initiated under the Biden administration, “demonstrating broad public interest in rescheduling.”

“I joined that effort because this is about helping people. Rescheduling would provide suffering patients the relief they need,” the governor said. “It would ensure communities are safer—because legal medical products reduce the illicit market. It would provide new, meaningful research on health benefits.”

Beshear also mentioned a letter to DEA he signed onto last year urging rescheduling, “because the jury is no longer out on marijuana. It has medical benefits.”

Back on the state level, the governor recently said he acknowledges that “it’s taken longer than we would have liked” to stand up the industry since he signed medical marijuana legalization into law in 2023.

In recognition of that delayed implementation, he recently signed an executive order to waive renewal fees for patients who get their cards this year so that they don’t get charged again before retailers open. And another order he signed providing protections for qualified patients who obtain medical marijuana outside of Kentucky “will stay in place.”

Beshear separately announced in May that the state has launched a new online directory that lets people see where medical cannabis dispensaries will be opening near them.

He emphasized that the state has been working to deliver access to patients “at the earliest possible date,” and that involved expediting the licensing process. The governor in January also ceremonially awarded the commonwealth’s first medical marijuana cards.


Marijuana Moment is tracking hundreds of cannabis, psychedelics and drug policy bills in state legislatures and Congress this year. Patreon supporters pledging at least $25/month get access to our interactive maps, charts and hearing calendar so they don’t miss any developments.


Learn more about our marijuana bill tracker and become a supporter on Patreon to get access.

Meanwhile, the governor sent a letter to Kentucky’s congressional delegation in January, “urging them to take decisive action to protect the constitutional rights of our law abiding medical cannabis patients” by repealing the federal ban on gun possession by people who use marijuana.

That came after bipartisan Kentucky senators filed legislation that similarly called on the state’s federal representatives to take corrective action, which Beshear said he supports but would like to see even more sweeping change on the federal level.

The federal Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) warned Kentucky residents late last year that, if they choose to participate in the state’s medical marijuana program, they will be prohibited from buying or possessing firearms under federal law.

As far as the implementation of the state’s medical cannabis law goes, Beshear said in his State of the Commonwealth address in January that patients will have access to cannabis sometime “this year.” He also later shared tips for patients to find a doctor and get registered to participate in the cannabis program.

Health practitioners have been able to start assessing patients for recommendations since the beginning of December.

While there currently aren’t any up-and-running dispensaries available to patients, Beshear has further affirmed that an executive order he signed in 2023 will stay in effect in the interim, protecting patients who possess medical cannabis purchased at out-of-state licensed retailers.

During last year’s November election, Kentucky also saw more than 100 cities and counties approve local ordinances to allow medical cannabis businesses in their jurisdictions. The governor said the election results demonstrate that “the jury is no longer out” on the issue that is clearly supported by voters across partisan and geographical lines.

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