Canadian retail heavyweight SNDL (Nasdaq: SNDL) quietly took a small but significant ownership stake in rival High Tide (Nasdaq: HITI) (TSXV: HITI), firing the opening salvo in what could become a more defined struggle for control of the nation’s maturing marijuana retail sector.
High Tide CEO Raj Grover addressed the surprising development during the company’s first-quarter 2025 earnings call Tuesday, adopting a defensive stance while acknowledging the stake as validation of his company’s business model.
“In our opinion, this helps highlight how significantly undervalued our shares are, particularly considering our highly differentiated retail model,” Grover said, reiterating statements made on social media platform X. He added that High Tide is “prepared to take any and all actions that may be necessary down the road to protect shareholder value.”
High Tide’s stock dropped 5% immediately following the company’s latest earnings release, but the price rebounded by Wednesday, closing at $2.15 – up 3.86% from the opening share price that day.
On Tuesday, SNDL CEO Zach George briefly mentioned the investment during that company’s earnings call. George listed it among several “strategic initiatives” announced in recent months, including “the privatization of Nova through the acquisition of the remaining minority equity interest and the acquisition of Indiva.”
Both cannabis retailers have pursued different growth strategies over the years. High Tide runs 194 stores across five Canadian provinces under its Canna Cabana banner, employing a discount club model that has driven remarkable performance. According to Grover, the company has achieved “142% same-store sales growth” since launching the model in October 2021, while “the average operator has seen a 4% drop in sales during the same time period.”
SNDL, which reported fourth-quarter 2024 earnings Tuesday, has primarily focused on diversification, including alcohol, while keeping a stake in wholesale cannabis operations. The company reported record quarterly revenue of $257.7 million, with its combined cannabis business growing 16.5% year-over-year.
“Our cannabis segments continue to show strong momentum, achieving steady revenue gains for the 12th consecutive quarter and we continue to grow well ahead of market averages,” George told investors.
Neither company disclosed SNDL’s long-term intentions regarding the High Tide stake, but the move comes amid ongoing consolidation in Canada’s cannabis retail landscape, where intense competition has forced numerous smaller operators out of business.
While High Tide has focusing primarily on organic growth, SNDL has pursued an deal-heavy strategy to expand its operations. SNDL reported having $218 million in unrestricted cash with zero outstanding debt at the end of 2024, providing significant financial flexibility.
High Tide generated $142.5 million in fourth-quarter 2025 revenue, an 11% increase year-over-year, maintaining what Grover described as “the highest revenue generating cannabis company in Canada” with an annual revenue run rate of approximately $570 million.
During its earnings call, High Tide said it has consulted with its management team, board of directors and external experts regarding SNDL’s investment. Grover, who remains High Tide’s largest individual shareholder, emphasized the company has had “preliminary discussions with some shareholders, which have expressed support for our management team and strategy.”
The Canadian cannabis retail landscape has evolved dramatically since recreational legalization in 2018, with many early entrants filing for bankruptcy amid fierce competition. The latest development suggests further consolidation may be on the horizon as larger players seek markets overseas to strengthen their own positions.