Conventional wisdom says: Bigger is better. More stores mean more sales. Premium prices can’t survive in a tough economy.
But Florida’s cannabis market apparently hasn’t been listening. Smaller companies in the state are outperforming traditional retail metrics, with new operators likely to shake things up further.
While market leader Trulieve Cannabis Corp. (OTCQX: TCNNF) maintains its dominance with 38% of flower sales, boutique operators are achieving comparable per-store efficiency with a fraction of the retail footprint. For example, state data shows privately owned Jungle Boys, which has just 1.12% of the state’s dispensaries, has captured 3% of the market.
The Flowery, another boutique player with 10 locations, built its business on premium products and extensive delivery coverage rather than retail ubiquity. Its stores function as regional service hubs across Florida, eschewing the corner-store approach favored by larger operators.
(Data provided to Green Market Report by Andrew Livingston of Vicente)
The success comes as Florida’s medical cannabis program, which now serves 900,000 patients, sees some unexpected resilience against greater headwinds and a supply-rich scene. But it’s hard to tell exactly to what degree increased demand versus falling prices has driven the consistent rise in spending.
The state doesn’t track pricing, which makes it difficult to determine whether rising per-patient purchases reflect increased consumption, according Andrew Livingston, director of economics and research at Denver-based cannabis law firm Vicente.
“If we had a situation where the increase in patients was just people who used to buy through friends now getting cards themselves, the average sale per patient would drop,” Livingston explained. “But we’re not seeing that. We’re seeing sales per patient continually increase.”
(Data provided to Green Market Report by Andrew Livingston of Vicente)
The number of licensees in Florida remains limited, but the network of dispensing locations is vast. No other state has companies managing 60-plus stores, making even “smaller” Florida operators equivalent to major players elsewhere.
The average dispensary in Florida serves 1,200-1,300 patients, yielding $2.3 million to $3 million annually at conservative spending estimates.
(Data provided to Green Market Report by Andrew Livingston of Vicente)
Trulieve’s own market position goes past store count. While controlling 21% of retail locations, the company commands 31% of the concentrate market alongside its flower sales dominance. Yet the market increasingly accommodates various business models, from high-volume operators to premium niche players, especially if it opens up horizontally with adult-use.
“Would they be able to keep that quality and price points if they had a lot more stores and had to triple or quadruple the size of their grows?” Livingston said regarding boutique operators potentially scaling up under adult use.
(Data provided to Green Market Report by Andrew Livingston of Vicente)
Still, some segments have effectively disappeared. Low-THC medical cannabis sales dropped 90% over two months, though this likely reflects reporting changes rather than consumer behavior, sources previously told GMR. Meanwhile, traditional medical cannabis sales continue climbing despite competition from hemp-derived products – a newly controversial channel that Gov. Ron DeSantis and state GOP leadership has cozied up with as of late.
With nearly 500 dispensaries operating statewide, this year appears focused on optimization rather than expansion for most here. Success increasingly depends on execution rather than footprint – whether through Trulieve’s scale advantages, The Flowery’s premium positioning, or somewhere in between.
A Nebraska legislative committee voted 5-3 against advancing a bill designed to implement and regulate the state’s medical cannabis program, leaving legislators and advocates searching for alternative paths forward, according to the Nebraska Examiner.
The General Affairs Committee rejected Legislative Bill 677, sponsored by State Sen. Ben Hansen of Blair, during a Thursday vote where committee members declined to offer amendments to the legislation, the publication reported.
“I don’t want to shut all the doors right now, but some doors are closing, and they’re closing fast, and so we have to act,” Hansen told reporters after the vote, according to the Examiner.
Nebraska voters approved medical cannabis in November 2024, with residents legally permitted to possess up to 5 ounces with a healthcare practitioner’s recommendation since mid-December. However, the regulatory commission created by the ballot initiative lacks effective power and funding to regulate the industry.
Hansen described his legislation as “a must” for 2025 to prevent a “Wild West” scenario in the state’s cannabis market. The bill would have expanded regulatory structure through the Nebraska Medical Cannabis Commission and extended deadlines for regulations and licensing to allow more time for implementation, the Examiner noted.
Committee disagreements centered on proposed restrictions. A committee amendment would have prohibited smoking cannabis and the sale of flower or bud products while limiting qualified healthcare practitioners to physicians, osteopathic physicians, physician assistants or nurse practitioners who had treated patients for at least six months.
The amendment also would have limited qualifying conditions to 15 specific ailments including cancer, epilepsy, HIV/AIDS, and chronic pain lasting longer than six months.
State Sen. Bob Andersen of Sarpy County opposed allowing vaping due to concerns about youth drug use, while committee chair Rick Holdcroft suggested selling cannabis flower would be “a gateway toward recreational marijuana,” a claim Hansen “heavily disputed,” according to the Examiner.
Hansen now faces a difficult path forward, requiring at least 25 votes to pull the bill from committee and then needing 33 senators to advance it across three rounds of debate, regardless of filibuster attempts.
Crista Eggers, executive director of Nebraskans for Medical Marijuana, remained optimistic despite the setback.
“This will not be the end,” Eggers said, according to the outlet. “Giving up has never been an option. Being silenced has never been an option. It’s not over. It’s not done.”
The legislative impasse is further complicated by ongoing litigation. Former state senator John Kuehn has filed two lawsuits challenging the voter-approved provisions, with one appeal pending before the Nebraska Supreme Court. The state’s Attorney General is also trying to do something about the hemp question, akin to other states across the country.
Nevada’s cannabis lounge experiment faces some expected growing pains, with one of just two state-licensed venues closing its doors after barely a year in business, according to the Las Vegas Weekly.
“The regulatory framework, compliance costs and product limitations just don’t support a sustainable business model,” said Thrive Cannabis managing partner Mitch Britten, who plans to convert the space into an event venue until regulations loosen up.
The closure leaves Planet 13’s Dazed Consumption Lounge as the only operational state-regulated cannabis lounge in Nevada. Dazed manager Blake Anderson estimates the venue attracts around 250 customers daily, primarily tourists. One other establishment, Sky High Lounge, has operated since 2019 on sovereign Las Vegas Paiute Tribe land exempt from state regulations.
Even with Nevada regulators conditionally approving 21 more lounge licenses, potential owners are struggling to meet the $200,000 liquid assets requirement – particularly social equity applicants from communities hit hardest by prohibition.
Recreational marijuana has been legal statewide since 2017, but public consumption remains prohibited. That’s created an obvious disconnect for the millions of tourists who visit Las Vegas annually but have nowhere legal to use the products they purchase. The state recorded roughly $829 million in taxable sales during the 2024 fiscal year.
“It always comes down to money, and it’s difficult to get a space if you can’t afford to buy a building. On top of that, getting insurance and finding a landowner who’s willing to lease to a cannabis business is a challenge in and of itself,” said Christopher LaPorte, whose consulting firm Reset Las Vegas helped launch Smoke and Mirrors, told Las Vegas Weekly.
Many think the key to future success lies in legislative changes that would allow lounges to integrate with food service and entertainment – playing to Las Vegas’s strengths as a hospitality innovator. In the meantime, the industry will continue to adapt and push forward.
“Things take time,” LaPorte said. “There’s a culture that we have to continue to embrace and a lot of education that we still have to do. But at the end of the day, tourists need a place to smoke, and that’s what these places are.”
Psyence Group Inc. (CSE: PSYG) told investors that it will be consolidating all of its issued and outstanding share capital on the basis of every 15 existing common shares into one new common share effective April 23, 2025 with a record date of April 23, 2025. As a result of the consolidation, the issued and outstanding shares will be reduced to approximately 9,387,695 on the effective date.
This is the second time a Psyence company has consolidated shares recently. In November, its Nasdaq-listed associate, Psyence Biomedical Ltd. (Nasdaq: PBM), implemented a 1-for-75 share consolidation as the psychedelics company worked to maintain its Nasdaq listing.
Psyence Group reported earnings in February when the company delivered a net loss of C$3 million and was reporting as a going concern. At the end of 2024, the company said it had not yet achieved profitable operations, has accumulated losses of C$48,982,320 since its inception.
Total assets at the end of 2024 were C$11,944,478 and comprised predominantly of: cash and cash equivalents of C$10,611,113, other receivables of C$159,808, investment in PsyLabs of C$1,071,981 and prepaids of C$68,243.
Still, the company is pushing ahead. Psyence told investors that it has historically secured financing through share issuances and convertible debentures, and it continues to explore funding opportunities to support its operations and strategic initiatives. “Based on these actions and management’s expectations regarding future funding and operational developments, the company believes it will have sufficient resources to meet its obligations as they become due for at least the next twelve months,” it said in its last financial filing.
The company said it believes that the consolidation will position it with greater flexibility for the development of its business and the growth of the company.