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Ohio welcomes recreational marijuana sales with excitement, celebration

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State law prohibits the kind of eye-catching celebration — balloons, music, etc. — that other businesses employ but that didn’t dampen the mood inside as Buckeye Relief CEO Andy Rayburn and Marvin Keyes, general manager of the Coventry Amplify store, were joined by Cleveland Heights Mayor Kahlil Seren and State Rep. Jamie Callender (57th, R) for a ribbon cutting ceremony.

Calling Tuesday “a celebration of progress in our state,” Mayor Seren noted that while Ohio has been “a little behind the curve… the state of Ohio is embarking on a new, progressive way of being and interacting with this substance. (Amplify and Buckeye Relief) are taking the lead in Cleveland Heights and providing this to the residents of Cleveland Heights and beyond.”

Rep. Callender also touched on the theme of progress in his remarks, saying, “This is kind of the next big step in moving towards normalization, removing the stigma and removing some of the public perception of a differential between alcohol and cannabis.”

Expressing gratitude to his Buckeye Relief “family” and to others that helped make the day possible, an at times emotional Rayburn reflected, “This is history for all of us.”

The ribbon cutting at Zen Leaf in Canton, led by General Manager Andrew Wright and Mimi Gonzalez state director for Ohio for Verano, both in the center.

The vibes at Zen Leaf Canton hit a similar level of excitement with dozens of potential customers lined up at the dispensary (3224 Cleveland Ave.) anxiously waiting for the doors to open at 9 a.m.

The lack of hoopla wasn’t an issue, though, for Joshua Kudisch, vice president of retail for Verano (OTC: VRNOF), Zen Leaf’s parent brand. 

“Fortunately enough, I don’t think it would have had any impact on the excitement that we’re seeing from the community,” Joshua Kudisch, told Crain’s. “(The) state’s been eager, they’ve been looking for this for a while and we are fortunate enough to have been stewards in the community long enough for people to understand who we are.”

“The teams have been working for months on the back end in preparation as far as store organization, training, updating the teams, working with, making sure that we have enough inventory and stock,” Kudisch said. “… It’s really just a blend of a lot of hard work, a lot of teams coming together to make this happen with the goal at every point to provide a service and an availability to approach the product in any means that the purchasers would like.” 

Tuesday’s rollout is as much about economics as it is about the culture surrounding cannabis.

Brian Anderson, assistant director of economic development for Cleveland Heights, who worked with Rayburn and Buckeye Relief for years to bring Amplify to Coventry as a medical dispensary, noted that the sale of recreational products will have “significant revenue and economic impacts” for the city.

The city of Cleveland Heights is set to receive 36% of the 10% excise tax on sales at Amplify — so far the only dispensary operating in Cleveland Heights — which will still translate into plenty of revenue.

Noting that sales at Amplify could be in the seven-to-eight-figure range over the course of a full year, Anderson said that revenue to the city could be in the six-figure range.

But, Anderson noted, there’s also the ripple effect of the foot traffic Amplify will bring to Coventry.

“There are 40 new employees here on Coventry that are working and paying income tax to the city,” he said. “There’s going to be thousands of people a week who are coming now to this location, on Coventry, that will have implications for the rest of the businesses on the street.”

“It checks all the boxes from an economic development standing,” he added.

At Zen Leaf, it’s been a sprint to prepare — but it has been worthwhile.

Verano operates a Level II cultivation and processing facility in Canton, plus five Ohio dispensaries branded as Zen Leaf. The company announced on Monday, Aug. 5, that its sixth location will be in the western Ohio town of Antwerp, which is about a 30-minute drive across the Indiana border from Ft. Wayne. Verano is allowed up to six stores due to being Level II, said Steve Mazeika, vice president of communications for Verano.

While Zen Leaf only had about a four-day notice to prepare for recreational sales, Kudisch said since the state provided them with a “heads up” that the process of sales going live by September was moving forward, they had some time in the background to prepare.

“The potential is limitless,” he said. “This is a state that’s been excited for the end of prohibition.”

There are 16 points of sale within the Canton location, not including the four new kiosks that were installed on Aug. 5 in anticipation and preparation for the new license. The team spent about 18 hours on Monday making sure everything was set up and tested for today, Kudish said.

There is usually a high period of foot traffic and demand following a launch with there usually being a two to three times lift in demand after an adult use launch, Mazeika said. And while they have to make sure there is a supply for recreational use, they have to maintain the supply for medical use, too.

Amplify has an equally optimistic outlook, despite recent challenges in the medicinal market.

Retail director AJ Carabllo hopes the location will soon see twice as many customers as it has as a medicinal-only location.

“The market itself was terrible in the first year (amplify was open), 2019, because there were no dispensaries. Then it got really, really good in 2020, 2021 and into 2022,” he said. “Then it started to shrink, and 2023 and this year have been brutal. In fact, last month was the worst month we’ve had since 2019.”

But, he noted, the recreational on-sale has been the light at the end of the tunnel. “Everyone’s hung in, everyone’s grinded and worked hard with amazing attitudes and for this to happen is extremely rewarding.”

While Rayburn doesn’t foresee long lines for the first week or two, as people discover the market in general, he’s expecting bigger things to come.

“We think, with things starting today, that September will be our biggest month ever,” he says. “And we think that there’ll be a two- or three-year upcycle as more and more people become comfortable coming into this environment.”

Amplify, which already has three locations (including Bedford and Columbus), is planning three more locations and a new cultivation facility in the state.

“We estimate there are over 2 million people in Ohio that are consuming marijuana products and only 150,000 of them have active medical cards,” Rayburn points out. “So it’s just going to take time for 2 million people to kick their old habit of purchasing illegal products and buying legal.”

Changing the culture

Breaking the stigma still associated with cannabis use is a big component for future revenue and the culture at large.

Zen Leaf is focused on meeting a variety of new customers at different comfort levels.

While their demographic is a diverse group ranging in ages, Kudisch said the goal is to approach those who were maybe cautious or hesitant towards cannabis before. 

“One thing we’ve seen in all of our programs, those who enjoy cannabis it really spans across all demographics but one thing that’s shared is upbringing,” he said. “How were you taught or raised by those before you about cannabis, the war on drugs … so it’s really working against those stigmas, and this gives us the opportunity.”

Michigan is the only state that borders Ohio that sells recreational cannabis, as Pennsylvania and West Virginia only allow medical and Indiana and Kentucky allow CBD oil, according to DISA. 

And just as Michigan saw a number of visitors from neighboring states, including Ohio, when legalized sales of recreational cannabis started there in 2019, consumers in other states could soon make dispensaries in the Buckeye State a must-visit — and could influence what comes next just as Michigan did for Ohio. 

“Ohio being a state with a large population and a really important swing state carries a lot of positive influence on states that could follow,” Mazeika said.

In Cleveland Heights, Anderson points out that in the city’s work with Rayburn and Buckeye Relief, Coventry was always the target for the Amplify location going back to their first talks in 2017.

“(Rayburn) really wanted to be on Coventry, because it makes sense for this industry. It makes sense culturally,” Anderson says. “They could be a part of a larger community here. And that sort of vibrant, walkable community is what we shoot for in all of our commercial districts here in Cleveland Heights.”

Keyes, a Cleveland Heights native, said, “We still have a big stigma to change, but now we have the access for people to come in here and find out for themselves. It’s a beautiful day. I couldn’t really ask for much more.”

But Amplify is extending its reach beyond the community. Caraballo says that Amplify will donate a portion of the first week’s sales to The Last Prisoner Project, a national nonprofit dedicated to criminal justice reform in the wake of cannabis legalization, including expungements for prisoners serving sentences on cannabis-related charges.

“We’re here celebrating but there are still people in prison for buying and selling something that’s now legal,” Caraballo said.

States including Illinois, Michigan and beyond have laws that allows, as NORML reports, “the process of having select marijuana convictions expunged, vacated, otherwise set aside, or sealed from public view.”

Ohio is not one of those states — yet.

For his part, Mayor Seren fully backs changing that.

“(Ohio) needs to get its ducks in order enough to proactively and legally ease the conscience of our culture by rectifying those convictions,” he says. “It is unreasonable that in a state like ours, we’ve got people sitting in jail for doing something that we know now shouldn’t have been illegal in the first place.”

He adds, “We operate on consensus and agreement in our in our system. And so there are people that need convincing, and I hope that over time, our culture evolves to the point where we can proactively do that at the state government.”



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Massachusetts regulators order single-lab testing to combat cannabis lab shopping

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Massachusetts regulators will require cannabis businesses to use a single laboratory for all compliance testing in an effort to prevent companies from shopping around for favorable test results.

The state’s Cannabis Control Commission voted 3-0 to require licensed businesses submit testing samples to one independent laboratory starting April 1, 2025, according to an administrative order advanced Thursday. The new rule is meant to close loopholes that some say have allowed companies to shop around for labs to juice their numbers for market share.

“This administrative order continues our mission of being a strong regulator,” Acting Executive Director Debbie Hilton-Creek said in a statement.

Under current rules, companies can split testing among multiple labs. The practice has led some facilities to report suspiciously high THC levels or overlook contamination to attract business.

The commission’s enforcement team said the changes would reduce risks of noncompliant products reaching consumers and improve audit capabilities. The move follows a November listening session in which testing concerns were raised, according to the announcement.

If an original testing lab needs to subcontract work, they must first obtain commission approval and demonstrate they are “incapable of performing certain required tests due to a hardship.” Labs also can only subcontract with one other facility at a time.

“The commission shall only approve subcontracting agreements when the Originating Independent Testing Laboratory is incapable of performing certain required tests due to a hardship relative to its facilities, instrumentation, personnel, or required consumable materials or in the event of an actual or potential conflict of interest,” according to the order.

Results must be uploaded to the state’s tracking system within 72 hours, with all certificates of analysis containing the complete testing results, including any subcontracted work, it said.

The commission will also begin publishing THC test results on its public data platform and establishing regular meetings with licensed laboratories to improve oversight.

The commission thus far has struggled to implement effective testing oversight. Earlier this year, the agency contracted with a private lab for a “secret shopper” program to verify retail products’ test results, Green Market Report previously reported. Unlike other major cannabis markets such as California and Colorado, Massachusetts lacks a state reference lab to independently verify commercial lab results.

Analysis of testing data by MCR Labs found that across multiple states, laboratories reporting higher THC concentrations tend to increase their market share while those reporting average failure rates lose business, according to Chemical & Engineering News.



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Cansortium completes merger with RIV Capital, plans to scale up in New York

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Florida-based Cansortium (CSE: TIUM.U) (OTCQB: CNTMF), which does business as Fluent, has finalized its megamerger with New York-based RIV Capital, (CSE: RIV) (OTC: CNPOF), creating a new multistate operator that has a footprint in four states with 42 operational dispensaries.

The move gives Cansortium immediate access to New York, one of the fastest-growing legal marijuana markets in the nation, along with its existing portfolio of cannabis shops and grows in its home state, Pennsylvania and Texas. The company now owns eight total cultivation and processing facilities, which it said in a press release would allow it to bolster the Fluent brand even more going forward.

The company reportedly has $33 million in the bank with which to finance further acquisitions, it said in a Thursday announcement.

Another major winner in the deal is Scotts Miracle-Gro, which has a sizable stake in RIV Capital through its subsidiary The Hawthorne Collective. Existing shares will be converted into 1.245 shares of the newly formed Fluent, eliminating $160 million in company debt.

Shareholders of Cansortium will own 51.25% of the new Fluent, while shareholders of RIV Capital will own 48.75%, the company said. The company will continue trading under Cansortium’s existing ticker symbols on the Canadian Securities Exchange and the Over-The-Counter markets.

Cansortium CEO Robert Beasley will continue to lead the new company, and RIV Capital interim CEO David Vautrin will serve as the new company’s chief commercial officer.

Beasley said in the release that Fluent intends to scale up wholesale operations in New York to boost its Moods brand of marijuana products and “gain additional shelf space in dispensaries across the state,” which he said has “immense potential.”

The merger could prove key to the long-term prospects for both Cansortium and RIV Capital. Cansortium posted an $11.7 million net loss for the third quarter of 2024, and RIV Capital reported a $63.4 million net loss for the same period.

“Looking ahead, we remain focused on sustainable, long-term growth and will continue to drive efficiencies across all areas of the business to achieve our profitability and cash generation goals,” Beasley said.



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The Daily Hit: December 19, 2024

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News from: US Farm Bill, Fluent Cannabis, Massachusetts and more.

The Daily Hit is a recap of the top financial news stories for Thursday, December 19, 2024.

On the Site

Farm Bill extension leaves hemp industry rules intact for now, including intoxicating products

The farm bill extension would run through March 2025.

Read more here.

Cansortium completes merger with RIV Capital, plans to scale up in New York

Scotts Miracle-Gro, which is a major investor in RIV, also benefits from the deal.

Read more here.

Massachusetts regulators order single-lab testing to combat cannabis lab shopping

The rule change follows growing evidence of inconsistent testing practices in the state’s $7 billion cannabis industry.

Read more here.

Nine New York social equity retailers ask to join lawsuit halting cannabis licensing for 3rd time

A court filing argued that the group of CAURDs are in danger of bankruptcy if the injunction is not removed soon.

Read more here.

In Other News

Greenway Greenhouse Cannabis Corp.

Greenway Greenhouse Cannabis Corp. entered into an asset purchase agreement to acquire all of Choice Growers’ consumer packaged goods brands, SKUs and listings of the brands, trademarks, goodwill and other associated intellectual property. This acquisition encompasses all of Choice Growers’ brands, including Grapefruit God Bud (also known as Grape God), The Jeffrey, Watermelon Pebbles, Pink Lemonade, Duke Nukem, Tangerine Dream and Blackberry Cheesecake.

Read more here.

Innocan Pharma Corp.

Innocan Pharma Corp. intends to complete a non-brokered private placement of up to 3.5 million units of the company at a price of C$0.20 per unit for gross proceeds up to C$700,000 plus 15% overallotment options. The offering is expected to close on or around Dec. 31.

Read more here.



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