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New York cannabis regulators ease advertising rules, approve another 101 licenses

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New York’s Cannabis Control Board approved new changes to the state’s cannabis marketing regulations Thursday, easing restrictions on advertising, signage and promotional activities while also extending deadlines for provisional licensees to become operational.

The board’s actions come as New York’s legal cannabis market reached 330 operating dispensaries statewide, with sales exceeding $1 billion since the market launched, according to figures presented during the meeting.

“Spring has arrived, the season of renewal and progress, and our industry is growing,” board Chairwoman Tremaine Wright said. “There are more businesses opening their doors, and we are seeing the positive economic and community impacts of a well-regulated cannabis market.”

Among the most significant developments was the approval of amendments to packaging, labeling, marketing and advertising regulations that will now enter a 45-day public comment period before finalization.

John Kagia, director of policy for the Office of Cannabis Management, told the board the revisions were designed to “address some of the key inefficiencies and bottlenecks” while maintaining rules focused on “safety and quality of cannabis products, informing consumers and protecting against packaging, labeling and marketing of products in a manner that targets individuals under the age of 21.”

The proposed changes would allow cannabis businesses to display unlimited signs on their buildings and up to three off-premises signs. Businesses would also be permitted to include their logos on signage, a practice previously restricted. The amendments also remove prohibitions on price reductions, discounts and loyalty programs.

“I like the direction that we’re moving in with these regulations,” Wright said. “I imagine this will help us, as you say, to normalize much of what needs to be normalized in the conversation around cannabis.”

However, she expressed some reservations about provisions defining “market value” in relation to discounting, noting that “the ability to discount sometimes means just breaking even in business.”

The board also extended the period for provisional adult-use licensees to submit outstanding information for final license approval from 12 to 18 months. According to Patrick McKeage, OCM chief operating officer, there are currently 134 provisional licensees affected by the extension.

More licenses

The board also approved 101 new adult-use cannabis licenses across various categories including cultivation, processing, distribution, retail and microbusiness operations. That brings the total number of adult-use licenses approved to more than 1,600, according to OCM officials.

In addition, renewal of the first three conditional adult-use retail dispensary (CAURD) licenses, all located in Manhattan, was approved during the meeting. These were among the first legal cannabis dispensaries to open in the state.

McKeage noted that the office is “nearing the end of its review of the November queue, which we’ve been working through since the beginning of January 2024.” He added that approximately 50 applications submitted in November 2023 still require initial review more than 15 months later.

Acting Executive Director Felicia Reid noted that the OCM has licensed 195 cultivators and 229 microbusinesses, representing up to 6.5 million square feet of potential cannabis cultivation space set to become operational this year. She recommended slowing the pace of new cultivation license approvals pending outcomes from the 2025 growing season.

“Croptober 2025 will be the first time that New York will see what a healthy cohort of cultivation operators will do to impact the market,” Reid told the board. “OCM expects that the 2025 harvest will mean more sufficient in-state supply to meet in-state demand.”

Reid reiterated the importance of avoiding oversupply issues that have plagued other legal cannabis markets, where “half of their annual output gone unsold.” Still, a slew of prospective growers during the public comment period disagreed with those sentiments. Some lobbed points that it takes around a year to get cultivation operations going, while others accused the board of turning a blind eye to collusion and even back dealing with established growers to keep the licensing door relatively tight/shut for now.

Other public commenters cited continuing issues around contentious proximity rules.

During the equity update, the CCB announced the launch of a CAURD grant program that will provide up to $30,000 in reimbursements to eligible CAURD licensees for business expenses incurred since receiving their license.

Jim Katz, deputy secretary for economic development and workforce, noted that the office completed an extensive analysis of certification for communities disproportionately impacted by cannabis prohibition, saying these certifications were “the most labor intensive and the most difficult for applicants.”

Kagia reported that cannabis sales slowed in January and February compared to December but began rebounding in March. Despite the slower start to the year, the market recorded $220 million in sales for through February, roughly a quarter of the $870 million in sales recorded for all of 2024.

The board is expected to announce grants from the Community Reinvestment Fund in late May or early June, following the review of 340 eligible applications focused on youth-serving organizations in workforce development, mental health and housing.



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Nebraska medical cannabis regulations stall in legislative committee

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A Nebraska legislative committee voted 5-3 against advancing a bill designed to implement and regulate the state’s medical cannabis program, leaving legislators and advocates searching for alternative paths forward, according to the Nebraska Examiner.

The General Affairs Committee rejected Legislative Bill 677, sponsored by State Sen. Ben Hansen of Blair, during a Thursday vote where committee members declined to offer amendments to the legislation, the publication reported.

“I don’t want to shut all the doors right now, but some doors are closing, and they’re closing fast, and so we have to act,” Hansen told reporters after the vote, according to the Examiner.

Nebraska voters approved medical cannabis in November 2024, with residents legally permitted to possess up to 5 ounces with a healthcare practitioner’s recommendation since mid-December. However, the regulatory commission created by the ballot initiative lacks effective power and funding to regulate the industry.

Hansen described his legislation as “a must” for 2025 to prevent a “Wild West” scenario in the state’s cannabis market. The bill would have expanded regulatory structure through the Nebraska Medical Cannabis Commission and extended deadlines for regulations and licensing to allow more time for implementation, the Examiner noted.

Committee disagreements centered on proposed restrictions. A committee amendment would have prohibited smoking cannabis and the sale of flower or bud products while limiting qualified healthcare practitioners to physicians, osteopathic physicians, physician assistants or nurse practitioners who had treated patients for at least six months.

The amendment also would have limited qualifying conditions to 15 specific ailments including cancer, epilepsy, HIV/AIDS, and chronic pain lasting longer than six months.

State Sen. Bob Andersen of Sarpy County opposed allowing vaping due to concerns about youth drug use, while committee chair Rick Holdcroft suggested selling cannabis flower would be “a gateway toward recreational marijuana,” a claim Hansen “heavily disputed,” according to the Examiner.

Hansen now faces a difficult path forward, requiring at least 25 votes to pull the bill from committee and then needing 33 senators to advance it across three rounds of debate, regardless of filibuster attempts.

Crista Eggers, executive director of Nebraskans for Medical Marijuana, remained optimistic despite the setback.

“This will not be the end,” Eggers said, according to the outlet. “Giving up has never been an option. Being silenced has never been an option. It’s not over. It’s not done.”

The legislative impasse is further complicated by ongoing litigation. Former state senator John Kuehn has filed two lawsuits challenging the voter-approved provisions, with one appeal pending before the Nebraska Supreme Court. The state’s Attorney General is also trying to do something about the hemp question, akin to other states across the country.



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One of Las Vegas’ cannabis lounges closes its doors

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Nevada’s cannabis lounge experiment faces some expected growing pains, with one of just two state-licensed venues closing its doors after barely a year in business, according to the Las Vegas Weekly.

“The regulatory framework, compliance costs and product limitations just don’t support a sustainable business model,” said Thrive Cannabis managing partner Mitch Britten, who plans to convert the space into an event venue until regulations loosen up.

The closure leaves Planet 13’s Dazed Consumption Lounge as the only operational state-regulated cannabis lounge in Nevada. Dazed manager Blake Anderson estimates the venue attracts around 250 customers daily, primarily tourists. One other establishment, Sky High Lounge, has operated since 2019 on sovereign Las Vegas Paiute Tribe land exempt from state regulations.

Even with Nevada regulators conditionally approving 21 more lounge licenses, potential owners are struggling to meet the $200,000 liquid assets requirement – particularly social equity applicants from communities hit hardest by prohibition.

Recreational marijuana has been legal statewide since 2017, but public consumption remains prohibited. That’s created an obvious disconnect for the millions of tourists who visit Las Vegas annually but have nowhere legal to use the products they purchase. The state recorded roughly $829 million in taxable sales during the 2024 fiscal year.

“It always comes down to money, and it’s difficult to get a space if you can’t afford to buy a building. On top of that, getting insurance and finding a landowner who’s willing to lease to a cannabis business is a challenge in and of itself,” said Christopher LaPorte, whose consulting firm Reset Las Vegas helped launch Smoke and Mirrors, told Las Vegas Weekly.

Many think the key to future success lies in legislative changes that would allow lounges to integrate with food service and entertainment – playing to Las Vegas’s strengths as a hospitality innovator. In the meantime, the industry will continue to adapt and push forward.

“Things take time,” LaPorte said. “There’s a culture that we have to continue to embrace and a lot of education that we still have to do. But at the end of the day, tourists need a place to smoke, and that’s what these places are.”



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Psyence Group consolidates its shares

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Psyence Group Inc. (CSE: PSYG) told investors that it will be consolidating all of its issued and outstanding share capital on the basis of every 15 existing common shares into one new common share effective April 23, 2025 with a record date of April 23, 2025. As a result of the consolidation, the issued and outstanding shares will be reduced to approximately 9,387,695 on the effective date.

This is the second time a Psyence company has consolidated shares recently. In November, its Nasdaq-listed associate, Psyence Biomedical Ltd. (Nasdaq: PBM), implemented a 1-for-75 share consolidation as the psychedelics company worked to maintain its Nasdaq listing.

Psyence Group reported earnings in February when the company delivered a net loss of C$3 million and was reporting as a going concern. At the end of 2024, the company said it had not yet achieved profitable operations, has accumulated losses of C$48,982,320 since its inception.

Total assets at the end of 2024 were C$11,944,478 and comprised predominantly of: cash and cash equivalents of C$10,611,113, other receivables of C$159,808, investment in PsyLabs of C$1,071,981 and prepaids of C$68,243.

Still, the company is pushing ahead. Psyence told investors that it has historically secured financing through share issuances and convertible debentures, and it continues to explore funding opportunities to support its operations and strategic initiatives. “Based on these actions and
management’s expectations regarding future funding and operational developments, the company believes it will have sufficient resources to meet its obligations as they become due for at least the next twelve months,” it said in its last financial filing.

The company said it believes that the consolidation will position it with greater flexibility for the development of its business and the growth of the company.

 



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