Southern Sky Brands

OXFORD, Miss. and CANTON, Miss., July 28, 2026 (GLOBE NEWSWIRE) — The National Center for Cannabis Research and Education (NCCRE) at the University of Mississippi and Southern Sky Brands have announced a collaborative clinical research initiative to evaluate the effects of cannabidiol (CBD) on sleep quality among adult participants.

The study represents a significant step toward advancing evidence-based research on cannabinoid therapies and their potential role in supporting healthy sleep. Researchers will examine key sleep-related outcomes, including sleep duration, sleep quality, and participant-reported wellness measures.

“This collaboration reflects our shared commitment to generating high-quality scientific data that can help patients, healthcare professionals, and policymakers better understand the potential benefits of cannabinoids,” said Robert Welch, PharmD, Director – NCCRE.

“We are proud to partner with one of the nation’s leading cannabis research institutions to further investigate CBD’s potential role in supporting sleep and overall wellness,” said Charles Thompson, Director of Operations- Southern Sky Brands. “As a Mississippi company, we believe investing in clinical research is essential to advancing patient care and building trust through science.”

The study is expected to provide valuable data regarding the safety and effectiveness of CBD-based interventions for sleep-related concerns. Findings may contribute to future research efforts and help guide evidence-based decision-making within the medical cannabis community.

Additional details regarding participant enrollment, study timelines, and research outcomes will be announced as they become available.

About the National Center for Cannabis Research and Education

The National Center for Cannabis Research and Education at the University of Mississippi conducts evidence-based research on the health effects of cannabis and provides education for healthcare professionals, policymakers, and the public. The center’s mission is to advance scientific understanding of cannabis, improve patient care, and inform public policy.

About Southern Sky Brands

Southern Sky Brands is a Mississippi-based, farm-to-patient medical cannabis company focused on producing high-quality, consistent cannabis products through state-of-the-art cultivation and processing practices. The company is committed to helping patients access innovative cannabis therapies while supporting research and education initiatives across the state.

Media Contact:

Morgan Engle, Director of Marketing – Southern Sky Brands 601-862-5453 morgan@southernskybrands.com

Robert Welch, PharmD, Director – National Center for Cannabis Research and Education 662-213-5234 rlwelch1@olemiss.edu

MScannaBIZ
Author: MScannaBIZ

MScannaBIZ is here to make sure patients, businesses, and professionals never get left behind. We started in 2022 as a Mississippi cannabis news source, covering the legislation, the licenses, and the launches that shaped the state's emerging industry. As the Mississippi Medical Cannabis Program took shape, so did we, evolving into the state's most comprehensive cannabis platform. Today MScannaBIZ is Mississippi's premier destination for finding licensed dispensaries, booking certified cannabis doctors, discovering deals and events, and staying informed with the latest industry news. With over 300 businesses in our directory and new listings added daily, we're the most complete cannabis resource in the state. Our mission is simple make Mississippi's medical cannabis ecosystem accessible, transparent, and thriving for everyone in it.

Leave a Reply

Enable Notifications OK No thanks