This is the second installment in a two-part series on the social equity program in Los Angeles. Read part 1 here.
Although the cannabis industry landscape appears grim for many Los Angeles social equity entrepreneurs, there’s a small group of retailers that have been gathering in recent months to push for solutions and survival.
The 10 operators have been lobbying Mayor Karen Bass’s office and city council members for aid they say could help, such as municipal tax reform. But at this point, nothing is easy, and nothing is certain when it comes to L.A. social equity companies’ survival, sources told Green Market Report.
“Getting through this last six months has been a fucking slog,” said Whitney Beatty, one of the few L.A. social equity licensees who’s managed to survive this far – and she only done so by partnering with retail chain Off the Charts.
“We need a tax holiday so bad it hurts. I don’t know what we look like here in a year without it,” Beatty said. “The people I know, everybody is teetering on the edge of being open. It’s not like, some people are having a hard time. Everyone is having a hard time.”
Systemic problems
Incoming L.A. social equity shop owner Alexis Bronson, who’s been trying for years to succeed with various social equity programs in San Francisco and Oakland – including failed partnerships with High Times and MedMen Enterprises – said his plan to open a new west L.A. dispensary in August feels like walking into a buzz saw.
Bronson won one of the original L.A. social equity shop permits when names were first announced, but his original financing partnership with MedMen fell through. It wasn’t until he found the SoCal chain Velvet Cannabis that he was able to proceed with the L.A. venture. It took about $1.5 million and three years after striking the Velvet deal, but Bronson said he’s determined to make it work, despite all of the challenges he knows are inherent in the business.
“I’m seeing a lot of flameouts from people who had won their chance to open,” Bronson said of California social equity program participants. “It’s like I’m seeing the same movie over and over again. What I see is, people, they’re happy at first, and then when they realize how difficult it is … I’d say 90% of them are doing bad deals with people who don’t have their interests at heart, and that don’t believe in social equity, only insomuch as to get them in on the ground floor.”
Longtime L.A. cannabis businessman and social equity advocate, California Cannabis CEO and owner Virgil Grant, called the city’s program an “epic failure.”
Grant co-founded both the California Minority Alliance and the Southern California Coalition in the early days of L.A.’s social equity movement, organizations which are both now defunct. Grant said that there were simply too many flaws with the city’s social equity rollout, including how retail business permits were given to many who had no idea how to run a company. He also faulted city leaders for not providing enough financial and technical support to social equity entrepreneurs.
“When social equity was unanimously passed by L.A. City Council … a lot of us dusted our hands off and said, ‘Job well done,’ and went back to our businesses,” Grant remembered. “That was our biggest mistake, because now we understand that we should’ve kept our foot on the city’s neck and our hand on the pulse until every license was issued. We did not do that.”
Originally, Grant recalled, any social equity retail applicants were required to lock down locations for their shops before they could even apply for licensure, which put them between a rock and a hard place by forcing them to pony up serious money to pay rent for months on end without even knowing if there would be a return on the investment.
“All the money they had was dumped into that location, waiting on a license,” Grant recalled. “It just put people in a very bad situation to really do business.”
Possible solutions?
Beatty, who’s run Josephine & Billie’s since 2021, said her partnership with Off the Charts has thus far saved her business from extinction. (The shop rebranded to “Off the Charts powered by Josephine & Billie’s” after the financing deal was inked).
“I was running face first at a wall. We didn’t have enough money to survive, and taxes are killing everyone. It’s untenable, the amount of taxes we have to pay,” Beatty said, referring to the L.A. city and California state tax rates. She didn’t even include the federal 280E tax burden in her complaint.
Beatty acknowledged that her partnership with Off the Charts hasn’t proven to be a “cure-all.” But she also disagreed that social equity has been a failure.
Rather, Beatty characterized the L.A. program as a work in progress, despite the dismal numbers. Her take runs parallel to that of Oakland-based businesswoman Amber Senter, with whom Beatty does activism work at Supernova Women. Senter also told Green Market Report recently that it’s state and city policies that have made the industry unsustainable for small businesses in general.
“People are very quick to say social equity is a failure. And I don’t believe in failure,” Beatty said. “What I think is we have not put the right parts in place to get these companies up and off the ground. It takes a while to understand the economics and the industry to get this stuff right.”
To that end, she and nine other Black social equity dispensary owners – including Madison Shockley III, owner and CEO of Cadre, have been gathering regularly in a new attempt to lobby the L.A. mayor’s office and city council for help and further reforms. They’re asking for a tax holiday and to increase the availability of grants or other financial assistance, which may be a reach since the DCR report also found that L.A.’s cannabis tax revenue has been steadily declining since 2021.
Beatty said that such a move by the city would be a “game-changer.”
“For every dollar put into an equity program, the city can get at least $1.20 back, and upwards of $4, if they put the right pieces into place,” she said, citing a study done by Supernova Women.
Shockley said the reception thus far from the mayor – who championed cannabis reform while she was still serving in Congress – has been positive.
“We’ve met with the mayor at City Hall, and she’s expressed that she’s looking at ways to find relief for us. She’s asking all the right questions … But we’re still waiting for some actions,” Shockley said. “We’re at an extension moment. We could all be out of business in the next six months.”