Cannabis seed retailer I Love Growing Marijuana (ILGM) is taking its business on the road this spring with a six-city U.S. tour aimed at educating new growers and strengthening community ties among cannabis cultivators.
The “Home Grow Tour,” announced Tuesday, will run from March 15 through April 20 and features a branded Airstream trailer that will stop at events in Los Angeles; Palm Springs, California; Phoenix; Boulder, Colorado; Chicago; and New York.
According to ILGM’s own research, 48% of home growers view the cultivation community as essential for both learning and finding a sense of belonging.
“We hope that a lot of people will join the tour, enjoy it, and together with us, accelerate the home-grow movement,” CEO Ernst Rustenhoven told Green Market Report in an interview. “It’s just the start of our mission to really get people to grow at home.”
Rustenhoven explained the company’s approach to community engagement.
“ILGM should be in the communities amongst the people, connecting with them and learning them how to grow and start their growing journey,” he said, “not just be online only and communicate through our chatbots and our chat programs and our customer support.”
Each stop on the tour features activities tailored to local cannabis culture and interests. The tour begins at the Rolling Loud music festival in Los Angeles with hands-on growing classes and meet-and-greets with cannabis personalities. Later stops include a women-focused event in Palm Springs, outdoor adventures in Boulder, and a culinary cannabis experience in Chicago before concluding on April 20 at Mary Fest in New York.
Rustenhoven, who joined ILGM exactly one year ago after careers in investment banking and venture capital, described how the tour idea originated.
“This retro brand identity, I mean…I can still look up the first message I sent to one of my colleagues like, it would be cool if we would go cross country with an RV and then brand it in the new brand identity because it fits so well with a retro-looking RV,” he said.
Source: ILGM
The tour represents one piece of a larger growth strategy for ILGM, which has also been working to finalize a three-way merger with European seed banks Barney’s Farm and Sensei Seeds. The consolidation, which would maintain each brand’s separate identity, is expected to position the combined company for a potential public listing.
“These are three different companies, three different brands, that will basically keep operating as three brands with their own identity; their own customer base, their own fan base,” Rustenhoven explained. “What we really like is that we believe that these brands complement each other, and we really want to make sure the reasons why people like these brands and shop with these brands, that we don’t lose that.”
Aside from the physical tour, ILGM is also expanding its educational services, including an AI-powered growing assistant on its platform and plans for personal consultations.
“We are planning on launching online grow consults with real people,” Rustenhoven said. “So, if you really want to start your own grow journey and you don’t know where to start, (and) you don’t want to communicate with our AI grow assistant, we have actual people who are on a call with you to help you start kick off your growth. I think that no other seed bank is doing that right now.”
The company will give away the tour’s Airstream trailer on April 20, with customers earning chances to win through purchases and email sign-ups.
“People want to win it. They can. They have free chance to win. So, just leave your email address and opt in on our newsletters, and you have a chance to win. But if you want to make more chance of winning the Airstream, just gotta buy more with us,” Rustenhoven explained.
If successful, the tour could become an annual event.
“Obviously we would like to make it a returning thing, doing annual home grow tour across the States, hopefully visiting even more states throughout the years that we haven’t visited year before,” Rustenhoven said.
A Nebraska legislative committee voted 5-3 against advancing a bill designed to implement and regulate the state’s medical cannabis program, leaving legislators and advocates searching for alternative paths forward, according to the Nebraska Examiner.
The General Affairs Committee rejected Legislative Bill 677, sponsored by State Sen. Ben Hansen of Blair, during a Thursday vote where committee members declined to offer amendments to the legislation, the publication reported.
“I don’t want to shut all the doors right now, but some doors are closing, and they’re closing fast, and so we have to act,” Hansen told reporters after the vote, according to the Examiner.
Nebraska voters approved medical cannabis in November 2024, with residents legally permitted to possess up to 5 ounces with a healthcare practitioner’s recommendation since mid-December. However, the regulatory commission created by the ballot initiative lacks effective power and funding to regulate the industry.
Hansen described his legislation as “a must” for 2025 to prevent a “Wild West” scenario in the state’s cannabis market. The bill would have expanded regulatory structure through the Nebraska Medical Cannabis Commission and extended deadlines for regulations and licensing to allow more time for implementation, the Examiner noted.
Committee disagreements centered on proposed restrictions. A committee amendment would have prohibited smoking cannabis and the sale of flower or bud products while limiting qualified healthcare practitioners to physicians, osteopathic physicians, physician assistants or nurse practitioners who had treated patients for at least six months.
The amendment also would have limited qualifying conditions to 15 specific ailments including cancer, epilepsy, HIV/AIDS, and chronic pain lasting longer than six months.
State Sen. Bob Andersen of Sarpy County opposed allowing vaping due to concerns about youth drug use, while committee chair Rick Holdcroft suggested selling cannabis flower would be “a gateway toward recreational marijuana,” a claim Hansen “heavily disputed,” according to the Examiner.
Hansen now faces a difficult path forward, requiring at least 25 votes to pull the bill from committee and then needing 33 senators to advance it across three rounds of debate, regardless of filibuster attempts.
Crista Eggers, executive director of Nebraskans for Medical Marijuana, remained optimistic despite the setback.
“This will not be the end,” Eggers said, according to the outlet. “Giving up has never been an option. Being silenced has never been an option. It’s not over. It’s not done.”
The legislative impasse is further complicated by ongoing litigation. Former state senator John Kuehn has filed two lawsuits challenging the voter-approved provisions, with one appeal pending before the Nebraska Supreme Court. The state’s Attorney General is also trying to do something about the hemp question, akin to other states across the country.
Nevada’s cannabis lounge experiment faces some expected growing pains, with one of just two state-licensed venues closing its doors after barely a year in business, according to the Las Vegas Weekly.
“The regulatory framework, compliance costs and product limitations just don’t support a sustainable business model,” said Thrive Cannabis managing partner Mitch Britten, who plans to convert the space into an event venue until regulations loosen up.
The closure leaves Planet 13’s Dazed Consumption Lounge as the only operational state-regulated cannabis lounge in Nevada. Dazed manager Blake Anderson estimates the venue attracts around 250 customers daily, primarily tourists. One other establishment, Sky High Lounge, has operated since 2019 on sovereign Las Vegas Paiute Tribe land exempt from state regulations.
Even with Nevada regulators conditionally approving 21 more lounge licenses, potential owners are struggling to meet the $200,000 liquid assets requirement – particularly social equity applicants from communities hit hardest by prohibition.
Recreational marijuana has been legal statewide since 2017, but public consumption remains prohibited. That’s created an obvious disconnect for the millions of tourists who visit Las Vegas annually but have nowhere legal to use the products they purchase. The state recorded roughly $829 million in taxable sales during the 2024 fiscal year.
“It always comes down to money, and it’s difficult to get a space if you can’t afford to buy a building. On top of that, getting insurance and finding a landowner who’s willing to lease to a cannabis business is a challenge in and of itself,” said Christopher LaPorte, whose consulting firm Reset Las Vegas helped launch Smoke and Mirrors, told Las Vegas Weekly.
Many think the key to future success lies in legislative changes that would allow lounges to integrate with food service and entertainment – playing to Las Vegas’s strengths as a hospitality innovator. In the meantime, the industry will continue to adapt and push forward.
“Things take time,” LaPorte said. “There’s a culture that we have to continue to embrace and a lot of education that we still have to do. But at the end of the day, tourists need a place to smoke, and that’s what these places are.”
Psyence Group Inc. (CSE: PSYG) told investors that it will be consolidating all of its issued and outstanding share capital on the basis of every 15 existing common shares into one new common share effective April 23, 2025 with a record date of April 23, 2025. As a result of the consolidation, the issued and outstanding shares will be reduced to approximately 9,387,695 on the effective date.
This is the second time a Psyence company has consolidated shares recently. In November, its Nasdaq-listed associate, Psyence Biomedical Ltd. (Nasdaq: PBM), implemented a 1-for-75 share consolidation as the psychedelics company worked to maintain its Nasdaq listing.
Psyence Group reported earnings in February when the company delivered a net loss of C$3 million and was reporting as a going concern. At the end of 2024, the company said it had not yet achieved profitable operations, has accumulated losses of C$48,982,320 since its inception.
Total assets at the end of 2024 were C$11,944,478 and comprised predominantly of: cash and cash equivalents of C$10,611,113, other receivables of C$159,808, investment in PsyLabs of C$1,071,981 and prepaids of C$68,243.
Still, the company is pushing ahead. Psyence told investors that it has historically secured financing through share issuances and convertible debentures, and it continues to explore funding opportunities to support its operations and strategic initiatives. “Based on these actions and management’s expectations regarding future funding and operational developments, the company believes it will have sufficient resources to meet its obligations as they become due for at least the next twelve months,” it said in its last financial filing.
The company said it believes that the consolidation will position it with greater flexibility for the development of its business and the growth of the company.