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High Times, RAW and hhemp.co Forge New Era of Pre‑Rolls, Vapes & Hemp Products

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What happens when a rebel media empire, the world’s most trusted rolling paper, and the manufacturer helping iconic cannabis brands cross over to hemp come together? You get more than a product drop. You get a seismic shift in cannabis culture.

Few collaborations hit the cultural gut like this: High Times, RAW, and hhemp.co. The magazine that wrote the rebel narrative, the rolling paper that defines ritual, and the secret manufacturer behind many iconic brands, are scaling cannabis labels into hemp across 45,000‑plus doors. Together, they’re lighting the fuse on a turnkey product portfolio slated for Q4 2025, giving retailers a story‑rich line that spans terp‑saturated pre‑rolls, live‑resin vapes, and collectible merch.

Icon Credentials

Each brand brings its own legacy and loyal audience:

  • Founded in 1974, High Times helped shape the language of cannabis long before legalization became a headline. Now, under the stewardship of industry veteran Matt Stang, the magazine is reclaiming its independent spirit and doubling down on community-first initiatives: revived Cannabis Cups, investigative reporting, and strategic partnerships that honor the plant’s counterculture roots. “High Times doesn’t need reinvention, it needs re-ignition,” Stang says, “and partnering with RAW and hhemp.co lets us turn decades of editorial credibility into tangible change.”
  • If High Times documented the culture, RAW defined its rituals. Founder Josh Kesselman built RAW on unbleached paper that championed purity at a time when few smokers asked how their rolling papers were made. His mission, “uplifting the world and bringing all of us to the triple next level,” evolved into global philanthropy, sustainability programs, and a cult‑like fan base. In this alliance, RAW serves as the cultural litmus test: if it doesn’t feel authentic, it doesn’t ship. “A rolling paper’s job is to create a positive, uplifting experience,” Kesselman notes. “By joining forces, we can amplify that ethos far beyond the cone.”
  • While High Times and RAW bring legacy cachet, hhemp.co provides the engine room. Helmed by “czar of formulation” Dr. Bao Le, the hemp manufacturer condenses R&D, compliance, and national distribution into a 60–90‑day sprint, already powering 45,000+ retail doors for celebrity and craft brands. Dr. Le’s credo of Made Clean. Made Right. Made Better™ turns high‑minded ideals into lab‑verified reality. “We remove friction so vision can flourish,” he says. “Working with High Times and RAW proves that rigorous science and counter‑culture values are complementary, not contradictory.”

Dr. Bao Le at his hemp farm in Oregon.

A Partnership Built on Principles

  • Authenticity Over Algorithms: Editorial integrity, ritual credibility, and scientific rigor converge to create offerings that feel lived‑in, not manufactured for trends.
  • Transparency as Table Stakes: From open-source rolling-paper specs to QR-linked COAs, no smoke and mirrors here.
  • Education as Marketing: High Times will fold storytelling, investigative journalism, and how‑to content directly into product ecosystems, bridging the gap between novice consumers and seasoned aficionados.

What This Means for Retailers and Consumers

Interstate THC restrictions continue to bottleneck growth; meanwhile, hemp‑derived THCa, THCp and rosin gummies create a compliant on‑ramp to national shelves. Retail buyers crave brands with built‑in trust signals, which is exactly what High Times and RAW deliver. hhemp.co’s vertically integrated facility collapses R&D, packaging, and multi‑state testing into one sprint, keeping per‑unit margin intact.

The counter‑culture has always advanced when unlikely icons join forces, and 2025 may prove a watershed year. High Times, the magazine that handed cannabis its first glossy megaphone in 1974, has just reclaimed its independent spirit. Determined to “hand the mic back to the culture and press record,” High Times is steering the storied brand beyond print and events into products that embody its rebel DNA.

RAW arrives at the partnership with unmatched ritual credibility. Guided by Kesselman’s creed of “uplifting the world and bringing all of us to the triple next level,” RAW’s unbleached, additive‑free papers have become the benchmark for smokers who care as much about purity as potency. Its cult‑like global following ensures that anything carrying the RAW watermark commands instant trust on the shelf. “A rolling paper’s job is to create a positive, uplifting experience. Partnering with High Times and hhemp.co lets that spirit roll far wider than we ever could alone,” said Kesselman. 

Josh Kesselman and Dr. Bao Le announced High Times collaboration at Champs Las Vegas

The products officially debuted last weekend at CHAMPS Las Vegas, drawing buzz from both wholesale buyers and cultural insiders. From RAW cones packed with THCa flower to High Times-branded live resin vapes, the launch marks the beginning of a broader movement. 

Retailers see immediate shelf credibility. Consumers get ritual, rebellion, and reliability in one. And the culture? It gets its mic back.



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BREEDING FOR BIG BUDS (1986)

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Original publication: November 1986.

BREEDING FOR BIG BUDS

HARVEST ’86

BY JORGE CERVANTES

“Look at the size of that thing, I must be hallucinating,” said Tim as he stared in awe at the huge six-inch diameter flower top. “What did you put in this joint to make me see things twice as big as life? I mean, that is the biggest bud I’ve ever seen!”

“We call her Big Bud. I think she is 100% Indica,” replied James with a big smile. “I brought her back to Detroit from out West. Here, give her a try,” said James, passing Tim a bomber of Big Bud.

Tim put the spliff between his lips and gently drew a few breaths through the unlit joint. “So fresh and minty, it’s the best I’ve ever tasted. I take back all the bad stuff I said about indoor smoke,” Tim said with a pleased sheepish grin.

“They’ve been breeding some incredible plants out on the West Coast. When I was there, indoor growers were talking about the Hash Plant that matures into a 36″ tall two-three ounce plant (dried tops only) after eight weeks of flowering: stout, broad tops laden with thick gooey resin. Or Lime Bud, a Sativa/lndica cross, with long, dainty, lime green leaves and lightweight buds packed with pistils and glistening resin glands. Or Northern Lights, a mainstay variety in Vancouver, B.C. that matures into a four-foot, four ounce plant at the ripe old age of 85 to 90 days. But everyone’s favorite is Big Bud because she grows huge buds and has the sweetest, mintiest taste in the world. My last crop weighed in at 3 1/2 pounds, that’s better than four ounces a plant!”

Narrow leaves show classic qualities.

All of these varieties were developed by industrious, careful and caring individuals that have kept meticulous detailed records of plant growth habits and the offspring that resulted when they crossed a male plant with a female. Indoor breeding is two or three times faster than outdoors. As many as three generations may easily be completed in one year indoors. The breeder controls the hours of light and darkness per day, causing the plants to flower and produce seed at will.

Selective breeding (also known as selective sexual propagation) has completely changed the quality and yield of indoor marijuana crops. The starting point is to collect marijuana seed from well known pot growing regions throughout the globe. The various seed strains are grown and studied thoroughly without any cross breeding. Once each is understood, then selective breeding can begin, either to attain a pure seed stock, or to improve the strain. Once the ultimate plant is developed through this sexual propagation, it can be cloned to preserve the genetic blueprint created by selective breeding.

Cannabis Indica seeds are highly prized for their potency and adaptability to the indoor environment. The characteristics of Indica plants include: squat, bushy, vigorous growth; early, sustained potency; disease resistance; and heavy bud yield. An Indica plant may yield two to four times the dry bud weight of a Sativa at harvest. Thai, Colombian, and Mexican are examples of Cannabis Sativa. These Sativa varieties are tall, lanky, and disease resistant, with narrow, long leaves and light buds that take up to three months to mature. But the high is energetic, soaring, and clear.

Ideally, skilled breeders will strive to retain the desirable dominant growth characteristics of both Cannabis Sativa and Cannabis Indica to form super strains. Breeders may cross a Sativa with an Indica, hoping to retain the desirable soaring high while keeping the short, stocky growth characteristics and early maturity of the Indica.

This single indica female bud is being fertilized by male pollen in the plastic baggie.

Selective breeding requires the breeder to simply assume the role of Mother Nature once again. In nature, pollen from the male cannabis plant is shed into the wind to randomly fertilize any receptive female plant. A breeder adds precision and control to this process by catching pollen from a desirable male and carefully placing it in contact with chosen female pistils.

Two basic kinds of breeding are: (1) inbred or true bred—plants of the same strain or ancestry that are crossed with one another. (2) outbred or hybrid— plants of different strains that are crossed or cross-pollinated.

The goal of inbreeding is to establish a pure breed to start from. Selected females are pollinated with male pollen of the same strain, then the resulting seeds are planted and checked for variability. This process may take several generations to produce a strain that actually breeds true. Pure bred plants are grown until the fifth to sixth generation, after which negative characteristics, like low potency, legginess and lack of vigor tend to dominate.

This true or pure breed is essential to establish common growth characteristics. Without a pure breed on one or both sides, it is difficult to predict the outcome of a hybrid cross. Ideally, both male and female are pure-bred plants, with known ancestry and growth attributes.

A hermaphroditic plant (a plant displaying both male and female flowers) will self-pollinate and produce inbred seeds. Although this is a shortcut to inbreeding, the seedlings resulting from self-pollination may tend to be hermaphroditic themselves. This can be a real headache for the sinsemilla grower or breeder, with unwanted seeds and uncontrolled pollen. Nonetheless, the seed produced by a hermaphrodite that has just a few male flowers on a female plant will be 80-90% female seed. One easy way to produce seeds from an all female clone crop is to stress one of the female branches by twisting a piece of wire around one of the branches a couple of weeks before flowering is induced. The extra stress will usually cause the plant to produce male flowers.

Outbreeding, or producing hybrid seed, has increased agricultural production more than anything. Farmers, breeders and cannabis horticulturists have found that crossing parents of different pure strains, especially those exhibiting exceptional, dominant, complementary characteristics, will result in a super plant, also referred to as hybrid vigor.

It is possible to cross Sativa/lndica. Some growers swear by the cross, saying you get the best of both plants: vigor and size from the Sativa, and squat, bushy, early, potent growth from the Indica.

Choosing from a large and varied plant stock is the key to successful breeding. Since the origin of most seed is dubious, an accomplished breeder waits to see what kind of plant it produces, before deciding which plants to cross to form hybrid seed. If the breeder plants only a few seeds, there is no guarantee that they will grow into ideal breeding stock, even if they came from dynamite smoke. If the breeder instead selects the best plants from many seedlings of various strains of Cannabis Indica (and/or Sativa), he or she will have a better chance of achieving the desired outcome.

BREEDING: STEP-BY-STEP

STEP ONE: Choose male breeding stock exhibiting desirable characteristics.

STEP TWO: One branch full of male flowers is all that will be needed, unless a large crop is desired. Unused branches may be stripped of flowers to help contain pollen and guard against accidental, random pollination. The male can be isolated from the females, once flowers have developed, but not yet opened, by placing him in a sunny window or in a vegetative grow room. This will slow flower development and not hurt the male in any way.

A branch of ripe, male flower may be cut and placed in water. It will remain healthy for several weeks. When the pollen sacks open, proceed with Step Three. The remaining male plant may then be cut back or harvested.

Skilled breeders will cross a Sativa with an Indica, hoping to retain the Sativa’s soaring high while keeping the stocky growth and early maturity of the Indica.

STEP THREE: When the pollen pods start to open, place a clean, plastic sack or baggie over the branch to collect pollen. Secure the bag at the bottom with a piece of string or wire tie. Keep the bag over the branch for several days to collect pollen.

STEP FOUR: When enough pollen has been collected, shake remaining pollen off into the bag. Remove spent branch. Pollen may be kept for several weeks by removing all vegetative matter to prevent mold, and storing the pollen in a dark, dry container in the refrigerator.

STEP FIVE: Ideally, pistils should be ready for fertilization three to four weeks after the first calyx has appeared. Receptive pistils are white and fuzzy, not starting to turn brown. Cover the selected female branch that has many ripe, receptive pistils with the pollen-filled bag. Shake the bag.

STEP SIX: Use a small paint brush to apply the pollen from the bag to the pistils if just a few seeds are desired from many different females. Be very careful. Just use a little pollen on each calyx and keep it from spreading to the sinsemilla crop.

STEP SEVEN: Leave the bag for two or three days, to ensure fertilization. Be careful not to scatter pollen on adjacent sinsemilla crop when removing the bag.

STEP EIGHT: After fertilization, seeds will be ripe in three-six weeks. Harvest seeds when they split open the containing calyx or rattle in the pod.

STEP NINE: Let seeds dry for two to three months, in a cool, dry place, before planting.

This is the eighth in a series of articles by Jorge Cervantes, author of the bestselling INDOOR MARIJUANA HORTICULTURE, known by many as the Bible of indoor growing. The series outlines indoor growing from A-Z, for both novices and experienced gardeners alike.



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New DEA Admin Sidelines Cannabis Rescheduling Despite Earlier Promises

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Terrance C. Cole, the newly appointed Administrator of the Drug Enforcement Administration (DEA), failed to mention the stalled cannabis rescheduling process in a recent release outlining his eight top priorities for the federal agency.

During his confirmation hearings, when lawmakers asked about moving cannabis from Schedule I to Schedule III, Cole said that investigating the issue would be “one of my first priorities” if appointed to the position.

However, now that he has been confirmed, the new DEA chief has announced the agency’s first eight priorities, and none of them relate to the stalled cannabis rescheduling process. Instead, Cole says the agency will focus on enforcement actions like targeting international drug traffickers, including the Mexican drug cartels; disrupting illegal drug supply chains; expanding partnerships with state and local law enforcement; targeting “illicit finance,” including cryptocurrency-based sales; and other “coordinated enforcement efforts against transnational criminal organizations.”

Notably, the DEA Administrative Law Judge who was overseeing the rescheduling case announced his retirement last week, noting that moving forward, “all matters filed in this case will be forwarded to the DEA Administrator, for whatever action, if any, he deems appropriate.

President Trump said during last year’s election that he supported removing cannabis from Schedule I under the Controlled Substances Act, but since taking office, the second Trump administration has so far remained quiet on the issue.

Based in Portland, Oregon, Graham is Ganjapreneur’s Chief Editor. He has been writing about the legalization landscape since 2012 and has been contributing to Ganjapreneur since our official launch in…



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New Rules in New Zealand Place Strict Guidelines on Medical Cannabis ‘Advertising’ 

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New Zealand’s medicines and medical devices safety authority – MedSafe – has introduced its first set of guidelines for medical cannabis advertising which prohibit clinics from advertising THC or CBD products, distributing educational materials about medical cannabis, and displaying signage that suggests a clinic supplies cannabis, The Post reports. 

Sally King, executive director of the New Zealand Medical Cannabis Council (NZMCC), told The Post the rules have “a chilling effect on patient informed consent.”

“The guidance pretty much establishes that all forms of communication about medicinal cannabis are now considered advertising, including patients speaking to one another. The only real engagement is between a healthcare practitioner and their patient.” — King to The Post 

Waseem Alzaher, chief executive of Green Leaf Group, which owns the Cannabis Clinic, told The Post that the rules have “created a situation where patients are more confused, doctors are afraid to talk about it, and clinics are getting punished for trying to educate people.”

“We’ve had to invest in compliance consultants and lawyers just to make sure we’re not breaking the law by accident. That’s time and money we’d rather spend on care,” he said. “As healthcare professionals, we can’t stand up and start talking about medicinal cannabis, about what it means and how to use it safely.”

Businesses that refer to scientific research on, or provide any information for, products approved by the Ministry of Health can face penalties of up to $100,000 or six months in prison under the new rules.

In a statement to The Post, MedSafe said it had consulted “stakeholders” at the Health Ministry’s Medicinal Cannabis Agency to develop the rules but did not confirm who the stakeholders were.

“Medicinal cannabis products are unapproved medicines, and while they have been assessed for quality, they have not been assessed for their effectiveness as medicines,” the statement said. “This means there are controls around their advertising.” 



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