Rahul Pinto, President, CuraleafCuraleaf[PRESS RELEASE] – STAMFORD, Conn., June 16, 2025 – Curaleaf Holdings Inc., a leading international provider of consumer cannabis products, announced the appointment of Rahul Pinto to the newly created role of president. Effective immediately, Pinto will join Curaleaf’s leadership team and support Chairman and CEO Boris Jordan in executing Curaleaf’s strategy. Together, they will shepherd the business through its next phase of growth and evolution. Furthermore, the company has hired key leadership across retail, marketing, digital and brand to strengthen its executive team with subject-matter and commercial expertise.

Pinto brings more than 20 years of U.S. and international executive leadership in global consumer packaged goods (CPG) and retail, and has led major business transformations at food and beverage industry giants including Albertsons, PepsiCo, and Bacardi. Most recently, he spearheaded Albertsons’ evolution into a tech-enabled, loyalty-driven retailer, overseeing strategic planning for Kroger’s acquisition attempt.

With a foundation in engineering and an MBA from The Wharton School, Pinto brings a rigorous, analytical mindset and has shaped global brands through transformative change. His experience as a world-class operator and leader in strategic global growth, paired with his strategic expertise in CPG and retail verticals, positions him as an ideal leader to move the company forward in its continued focus on remaining the global cannabis leader.

“I am thrilled to join Curaleaf as president,” Pinto said. “Curaleaf has set a standard of excellence across the U.S. and international cannabis market that I am eager to uphold and continue to build upon. I look forward to bringing my expertise from CPG and retail to my role, to create lasting value as we continue to strengthen our position as the world’s leading cannabis company. With a powerful footprint and a strong portfolio spanning cannabis, hemp and retail, I’m excited to work with our team members, leadership, communities and partners around the world to chart new territory and to push the frontiers of innovation.”

This announcement is bolstered by several additional key leadership hires, including Helen Chen, senior vice president (SVP) of Digital; Scott Crawford, SVP of Retail Merchandising and Marketing; and Justin Miller, SVP of Brand Marketing.

Chen joins the company with deep expertise in e-commerce and digital transformation from McKinsey, PepsiCo, and, most recently, Pernod Ricard USA. Crawford has more than 20 years of experience from Baldor Foods, FreshDirect and Whole Foods. And Miller brings two decades of experience in building and growing iconic spirits brands at companies including Diageo, William Grant & Sons, and Proximo. All three leaders will jointly report to Jordan and Pinto, and they are based in Stamford, Conn.

“We are proud to welcome Rahul Pinto, Helen Chen, Scott Crawford and Justin Miller to the Curaleaf organization,” Jordan said. “Pinto is a distinguished leader with a track record of delivering continuous improvement and building competitive advantage for some of the world’s leading retailers and CPG brands. With the addition of our new digital, brand marketing and retail merchandising leadership, we are bringing in a wealth of talent that further positions us for continued success in today’s dynamic environment. In partnership with our seasoned cannabis experts, these distinguished leaders from the world’s top consumer brands will drive forward a new era of brand-building across our premier products, nationally recognized brands, and industry-leading retail destinations.”

Missouri cannabis activists and industry stakeholders are gearing up for a push to put an initiative on the state’s 2026 ballot that’s meant to consolidate regulations and create parity between the hemp and marijuana sectors.

The marijuana legalization law that voters approved in 2022 enshrined regulations in the state Constitution, removing lawmakers’ ability to make certain adjustments. The industry coalition behind the forthcoming initiative is aiming to strike much of that language and instead give a constitutional mandate for the legislature to develop statutory rules themselves.

“In our American tradition, the purpose of a constitution is to define and restrain the power of governments—not the private sector or the individual,” Eapen Thampy, a lobbyist for American Shaman, told Marijuana Moment on Monday. “It’s the job of statutory law to handle regulation of the private sector.”

“I think this solves a lot of issues for a lot of people,” he said. “The marijuana guys have this insane regulatory burden created by regulations that they can’t change, despite the millions of dollars they spent supporting campaigns for office in the last election cycle.”

The text of the proposal is currently being drafted by an unnamed law firm, Thampy said during a virtual briefing with stakeholders and advocates on Monday. The plan is to get the measure filed by August to make the November 2026 ballot.

The effort is being organized under a new political committee called Missourians for a Single Market, which was formed this monrh.

In theory, the initiative would create a more leveled playing field for the marijuana and hemp industries, which currently abide by a discordant set of regulations. What stakeholders want to see is both industries treated more equitably, with policies that more closely resemble how the state deals with the alcohol and tobacco markets.

“We’ve got this artificial legal construct called ‘marijuana’ and this artificial legal construct called ‘hemp,’ and these two legal creations represent one plant,” Thampy said. “And so the idea here is, it’s one plant. There should be one unified market. There should be one unified set of regulations.”

“We have an opportunity in Missouri to pioneer a first-in-the-nation approach,” he said.

Steve DeAngelo, a well-known marijuana advocate and entrepreneur who has been involved in multiple successful legalization campaigns in the past and founded the Harborside dispensary in Oakland, California, also joined Monday’s video conference and voiced his support for the proposal.

He described the three “pillars” of the industry that he feels should be unified under a single regulatory model: marijuana, hemp and “legacy” operators that were in the space before legalization.

“When you bring down the barriers to entry, all of the legacy folks who are right now out of the legal system would be able to come in,” he said. “So you create one single, unified market for cannabis across all sectors. That’s the proposal that I have to advance now.”

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Marijuana Moment is tracking hundreds of cannabis, psychedelics and drug policy bills in state legislatures and Congress this year. Patreon supporters pledging at least $25/month get access to our interactive maps, charts and hearing calendar so they don’t miss any developments.

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Meanwhile, Missouri’s hemp market has been facing increased pressure from the state as officials attempt to crack down on businesses selling intoxicating cannabis products such as THCA outside of the marijuana program. Missouri Attorney General Andrew Bailey (R) sent over a dozen cease-and-desist orders to such businesses this month, threatening potential legal action for non-compliant businesses.

Lawmakers are contemplating multiple approaches, with different details on what kinds of products would be allowed and what limits would be set on THC levels in the products.

In February, legislation allowing low-dose intoxicating hemp beverages to continue to be sold in grocery and liquor stores was reported favorably by committees in both the House and Senate but was not enacted into law.

D.C. Hemp Company Sues Feds Over ‘Unworkable Standard’ Created By Marijuana Budget Rider

Photo courtesy of Philip Steffan.

The California Department of Public Health (CDPH) issued a proposal on June 13 to permanently ban hemp-derived intoxicating cannabinoid products, including those with trace amounts of THC.

The CDPH estimates that the proposal would cause 115 businesses to close and 18,478 jobs to be lost in five years after implementation, with $3.14 billion in lost revenue.

“Impacts on revenue affect the ability of businesses to remain financially stable and economically viable, and to have sufficient monthly cash flow to cover overhead and operating costs,” according to the CDTFA’s 22-page notice of proposed rulemaking. “These impacts disproportionately affect small businesses.”

Under the CDPH’s current regulations, which Gov. Gavin Newsom issued emergency rules for in September 2024, industrial hemp food, beverages and dietary supplements intended for human consumption must have no detectable THC or any “comparable cannabinoid” per serving, have a minimum purchase age of 21 and have no more than five servings per package.

These emergency rules collide with the 2018 Farm Bill’s federal definition of hemp, which can contain up to 0.3% delta-9 THC on a dry-weight basis during a pre-harvest field test. However, the federal legislation allows states to enact more stringent regulations surrounding their hemp programs.

While the emergency regulations are set to expire on Sept. 23, 2025, the CDPH’s latest proposal to permanently ban intoxicating hemp products with detectable amounts of THC is now under a 45-day rulemaking period, after which the department will consider all public comments, objections and recommendations. The CDPH scheduled a public hearing at 10 a.m. July 28.

Despite the adverse economic impacts, the department’s proposed regulations would “protect public health and safety by protecting consumers, especially youth under 21 years of age, and reducing risk of illness, injury or death,” according to the CDPH’s June 13 notice.

That sentiment mimics comments Newsom made in September, when he said his administration was taking action to close loopholes and increase enforcement to prevent children from accessing dangerous and unregulated products.

“We will not sit on our hands as drug peddlers target our children with dangerous and unregulated hemp products containing THC at our retail stores,” the governor said.

While children under 21 with certain health conditions would still have access to California’s medical cannabis program, they would no longer have access to hemp CBD products. The CDPH projects that only a “small number” of nonintoxicating CBD products would likely remain outside of the licensed cannabis market under the department’s proposal.

To comply with the proposed regulations (and the current emergency regulations), hemp product manufacturers would need to use a purified CBD isolate that eliminates traces of total THC.

“CBD isolate and other cannabinoid isolates that contain no detectable total THC are costly,” according to the CDPH’s notice. “It is estimated that there were not any preexisting hemp products in the California market, prior to the emergency regulations, that would have reliably complied with the no-detectable-total-THC standard. Many products previously available that were marketed as ‘CBD’ had very low levels of total THC but would still have been noncompliant with the proposed regulations due to trace amounts of total THC that would still be detectable at some level.”

The department projects roughly 100 of the state’s 115 licensed hemp manufacturers would be eliminated from the marketplace. Of the 15 CDPH-licensed manufacturers remaining in the market, approximately 10 would be expected to incur relabeling costs at an average of $20,000 per business. In total, about 50 businesses would incur those relabeling costs.

Before the emergency regulations took effect in September, intoxicating hemp products were sold at vape shops, gas stations and convenience stores statewide with no rules in place for age gating or marketing to youth shoppers. According to the CDPH, some hemp manufacturers marketed products to children with graphics and labeling that mimicked brands of popular candies and snacks.

Less than eight months after the emergency rules were in place, Newsom announced in May that 99.7% of state-licensed alcohol establishments were in compliance; however, the governor’s administration did not report compliance rates for unlicensed retail businesses. The projected enforcement compliance cost under the CFPH proposal is $785,000 per year.

The CDPH considered alternatives that would lessen any adverse economic impact on businesses and invited the public to submit proposals by email ([email protected]), fax (916-636-6220) or postal service (California Department of Public Health, Office of Regulations, 1415 L Street, Suite 500, Sacramento, CA 95814).

The CDPH estimates that the most impacted business type under the proposal would be carry-out retailers, which would experience a $2.02 billion revenue decrease in the first five years, while manufacturers ($615 million), food service retailers ($268 million) and wholesalers ($227 million) would also be impacted.

The department also anticipates that many of California’s roughly 70,000 residents who regularly consumer hemp products will likely substitute their in-state purchases with mail orders from out of state. This will impact California businesses’ ability to compete with other states.

“All the businesses affected will experience a decrease in competitiveness, and manufacturing and processing of hemp products will move out of state,” according to the CDPH’s notice. “Out-of-state businesses and the illegal market will supply the California THC hemp market.”

Under the rulemaking process, the department must determine that “no reasonable alternative” that it considered or was brought to its attention would more effectively carry out the purpose of the proposal: to protect the public health and safety.