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Arizona marijuana market continues downward trend in February

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February cannabis sales fell almost 15% from last year.

Arizona cannabis sales stats are down for the second straight year in a row, and have taken enough of a dip that the Arizona Mirror described medical marijuana sales as “cratering” and recreational sales as “softening.”

According to sales figures from the state Department of Revenue, annual sales are down about 10% to $1.3 billion after three years of hitting at least $1.4 billion, according to analysis by the Mirror. And the downturn appears to have no end in sight.

In February, the most recent month for which sales numbers are available, recreational and medical sales combined were just $96.3 million, down almost 15% year-over-year from $113 million. The most recent February numbers included $80.1 million in recreational sales and another $15.6 million in medical, with both figures down year-over-year, from $89.4 million and $23.6 million, respectively.

Last year recreational marijuana sales were down by almost $43 million from 2023, the Mirror reported, while medical sales fell by $114 million between 2023 and 2024.

The medical side of the industry in particular is “a shadow of what it was” just four years ago, the Mirror reported, with sales reaching just a third of what they used to be. Last year, total medical sales hit just $243 million, down from $733 million in 2021.

The recreational market has continued to eclipse the medical side after launching in 2021, the Mirror noted, and comprised 81% of all cannabis sales last year, up from 66% in 2022.



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Arizona

Experience CannaLand, the one-of-a-kind celebration presented by Deep Stories

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Get your tickets to one of the weed world’s biggest parties.


CannaLand, the iconic one-day cannabis festival presented by Deep Stories, is nearly here! On April 13, some of the leading names in the cannabis industry will converge on the Golfland Sunsplash in Mesa, Arizona, for a day of flavor, music, next-level experiences, and lots of great weed. Tickets are limited and selling fast, so act now to secure your spot at this can’t-miss cannabis celebration.

Buy early and save! Purchase your tickets online before 4/13 to lock in a special early-bird rate.

CannaLand is more than just an event—it’s a one-of-a-kind opportunity to experience the joy of cannabis with a like-minded community that really knows how to throw a party. Your favorite Arizona brands will be exhibiting their finest fare, and some attending suppliers and retailers will even drop hot new products & merchandise that CannaLand attendees can snag first. Deep Stories has assembled an extensive collection of companies from across the industry, so chances are good your favorite brand will be attending. 

Great weed from top brands is already reason enough to celebrate, but that isn’t even close to everything that CannaLand has in store. CannaLand will feature bumper cars & boats, laser tag, a lazy river, a wave pool, and several other ways to kick back and vibe out all day long. There will be BBQ, ice-cold drinks, and infused treats on offer, all the while DJs keep the energy high in interactive lounges.

Festivities start at 11 a.m. on Sunday, April 13, but VIP ticket holders will receive access an hour early, on top of other perks. Don’t miss out—secure your tickets to Deep Stories’ CannaLand today and get ready to celebrate. Don’t forget your swimsuit!


Attendees must be 21+ or 18+ with a valid medical cannabis ID card.



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420

Shop 50% off at Story Cannabis this 420

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Your 420. Your way.


The steepest deals of the year are here at Story Cannabis in Arizona! Celebrate 420 your way with 50% off storewide from April 18–20, 2025.

With ten locations across the state, there’s a Story Cannabis near you so you can stock your stash for less and go big on weed’s biggest day. 

Find hot strains from Fade Co. and just flower, eat your greens with top edibles from Grön and OGeez!, or grab some pre-rolls from Jeeter or STIIIZY and hit the town. No matter how you 420, Story has the good stuff you need to celebrate right.

Place an order for pickup on Leafly to set your 420 on easy mode. With 50% off the entire menu, you’ve got the dopest deal around no matter how you roll. Story stocks products from some of Arizona’s best producers, so whether you’re searching for heady vapes, frosty flower, or delectable edibles, Story Cannabis is the spot to supply your best 420 yet.


Some exclusions apply. 



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Arizona Attorney General says ALL THC products must be sold in dispensaries

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The Arizona Attorney General Kris Mayes told retailers that all THC products must be sold in licensed dispensaries, including hemp products. Like many states, Arizona experienced an increase in stores selling delta-8 THC products and other hemp-synthesized intoxicants.

The AG’s letter stated,

These businesses are not licensed “marijuana establishments” under the Smart and Safe Arizona Act (Proposition 207), but have claimed that the sale of THC-infused products is permissible under the Federal Farm Bill of 2018 and AGO Opinion No. I24-005 (March 11, 2024). Even if such products are legal under the Farm Bill of 2018, federal law does not preempt Arizona’s more stringent State laws.

The Attorney General acknowledged that there may be some confusion with retailers over the Farm Bill and the legality of such products. Retailers will have until April 24th to quit selling the products or face felony charges. After that, the state will begin enforcing civil and criminal penalties against unlicensed businesses that continue to sell any THC-infused edible products. The letter informed County Attorneys, Sheriffs, and Chiefs of Police that they could enforce civil and criminal penalties where appropriate as well.

Dispensaries on board

The Arizona Dispensaries Association (ADA) said it was alerting businesses and consumers to the notice from the Arizona Attorney General’s office, reinforcing that the only legal place to produce, sell, and distribute THC, and thus for consumers to purchase THC products in the state, is through licensed dispensaries.

“This is a critical step in ensuring the safety of our communities, families, and consumers,” said Ann Torrez, executive director of the ADA. “Arizona’s cannabis program is highly regulated, and the safety of consumers is our industry’s top priority.”

The ruling certainly made allies out of former adversaries as the ADA said it would work closely with the Sheriff’s offices, the police, and the County Attorney’s office to spread awareness and support compliance efforts. “There will be no THC sales outside of licensed dispensaries in Arizona. Businesses and consumers must understand the legal requirements to avoid serious penalties,” added Torrez.

3.24.25 AG Law Enforcement Letter



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