Industry

How New York pot pioneers made it to legal dispensary shelves

Published

2 months ago

April 3, 2025

By: LMC

Legacy to licensed is the motto for authentic New York brands entering the legal market. Two years ago, I sat with some of NYC’s top legacy pioneers from the New York market. Many of them are now licensed to operate legally as brands or retailers.

Every time a state legalizes cannabis, there is a buffer period where the plant has been legalized or decriminalized—but the market hasn’t fully opened for recreational sales. In 2023, when I visited NYC from Washington, I saw people setting up stands and selling bags like they were running a hot dog stand. But with over 300 stores now open for business, and billions in future tax revenue on the line—things are changing fast.

The good news is that many of New York’s legal dispensaries and brands are run by real New Yorkers with deep legacy roots. Here are the brands that paved the way, and where you can find them on legal dispensary shelves in New York now or in the near future.

Branson

This legend is patiently waiting for his famous triangle bags to hit shelves later this year. Branson was a major conductor and distributor of high-grade marijuana and hash oils in NYC during the early ’90s. Operating in the thick of the War On Drugs, Branson was one of the rare standalone plugs that celebrity smokers visiting NYC could count on to deliver good gas. Hence the chronic name drops on songs from legendary rappers like The Notorious B.I.G., The LOX, Nas, and Redman.

Shiest Bubz

In 2022, Shiest Bubz told Leafly he is taking the term “legacy,” back. In cannabis circles, it’s become a buzzword. Its definition depends on who you ask. And if you ask Bubz, the wordplay is becoming condescending with zero majority-Black-owned brands available on New York dispensary shelves.

“They’re like, ‘Oh, we need to help legacy learn how to transition from here to there.’ Who are you talking about? Not White America. Can’t be talking about them. Impossible. You’re talking about Black people… At the end of the day, it’s not White legacy operators that they’re looking for with deals to capitalize on.”

That’s why Bubz said he hasn’t rushed to join the licensed game. Despite a limited release last year that sold out in days. Over the course of three decades, he’s sold more pounds of flower in New York than any partner he could hope to find. And that before it was legal. He did it without getting caught up in the state’s historically aggressive Drug War enforcement. So he’s understandably hesitant about rushing to market, despite being pre-approved by the state should he choose to pursue a license.

Shiest Bubz lights a blunt on a stovetop flame. (Instagram / @adonisisbored) — (Instagram / @adonisisbored)

But after giving it some time, Bubz is coming around on the hot-button ‘legacy,’ term. “I like the word legacy,” he told Leafly in January of 2023. He still questions the intentions of those using the term, holding strong that the cannabis landscape is not fertile terrain to be colonized and capitalized. Original members were buying and selling weed before it became regulated. And they will continue to, with or without the government’s permission, or the legal industry’s euphemisms.

Bubz was once a one-man dispensary. He remembers moving 20 pounds in three days. “My father’s from Trinidad so he was always smoking weed,” he told the High Design YouTube channel in a 2023 interview. “The scent of marijuana was basically in my nose since I was born,” Bubz added.

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Bubz is most known for popularizing Purple Haze through music. He’s widely-credited with coining the nickname “Piff” for the strain. But don’t ask him to pinpoint the original source of one of New York’s favorite strains. “I don’t know who brought haze to New York,” Bubz insists. “My contribution to the haze game is this – prior to me coming into the Haze game, that game was run by Dominicans and the Latin community. If you spoke Spanish, you had a better shot of getting plugged in with the haze than if you were just Black American. Weed, in the beginning, was a thing I would only get from Jamaicans. From the Yardies on 145th and Edgecombe Ave.”

“We didn’t even give a fuck about what a strain name was. We named the weed after the spot. Wherever you got the weed from is what you called the weed. We wasn’t asking what you call the weed. Go get ten bags of that 42nd street pack.” – Shiest Bubz

Shiest Bubz on pioneering Piff in New York

“The name Piff came into the universe because I wasn’t speaking Spanish. The Dominicans would be saying, “Pepper Head,” so we’d call it Pepper Head, not knowing that they’re mispronouncing Purple Haze. We don’t even care what that shit was. All we knew is that shit look like a caterpillar in a bag. And a .3 so small would have four or five of us high.”

Shiest Bubz on being targeted by the War on Drugs

“The era that we’re talking about is the War on Drugs. Being a target of the drugs, you can’t imagine what that feels like unless you’re targeted. Unless you’re Black or Latino. You can’t imagine what it is to know that you’re targeted. And you still gotta go outside and get your money but you know that you’re under binocular. It was dangerous times. Weed is not evil. But going to jail is.”

Shiest Bubz on staying out of legal trouble in the legacy era

“My lawyer asked me how much weed do you move? I said, eh 20 pounds. He told me, keep it under 100 pounds in your possession and 20,000 to the side and you’ll never see jail. I just kept that vibe going and I pushed it to the limit on a lot of things. Then I got into music.”

Shiest Bubz on staying loyal to cannabis

“I made a dedication to myself that I wasn’t gonna be involved in anything that was gonna put me in the big house. I made a oath to myself that if I’m gonna do anything, it’s gonna be weed. I really had a passion for it. I used to read the weed cannabis bibles. From 1990 I was involved with the growers. The weed from upstate was really considered exotic in NYC.”

Happy Munkey

Happy Munkey is one of New York’s most visible and respected “legacy-to-legal” cannabis brands. The brand started as a speak-easy/consumption lounge, then evolved to throw events at 420-friendly venues across NYC while awaiting licensure to open legal dispensaries.

April 20, 2025 will be the first 420 holiday that New Yorkers can legally enjoy the full Happy Munkey Experience with a legal dispensary. Leafly is partnering with Happy Munkey for on-site activations on the big day. You can secure your ticket to the festivities by an item from Happy Munkey’s menu via Leafly starting April 10.

GUMBO

GUMBO is a strain with monster branding worldwide–from the Bronx to Bangkok. Legacy pioneer Luka Brazi and partner Alexis Major told Leafly about their plan to take over cannabis in 2022–and they’ve more than followed through so far. The Trends strain data shows that GUMBO has been hovering around the top 10 strains in New York since 2023, thanks in large part to Brazi and Major’s massive influence, including local events, merch, and content.

La Marina Boyz

Legendary cannabis breeder and grower White Boy Kev explained his origin story—including the roots of his memorable nickname. “I grew up in a Dominican neighborhood, uptown in Washington Heights,” recalled Kev, whose real name is Kevin O’Rourke. “It used to be an all Irish and Jewish neighborhood (until about ‘83). My family was the only one that didn’t leave… Everybody else was Dominican… It was just me—White Boy Kev, Un Blanquito. That’s how everybody knew me.”

Today, his old nickname is a premier brand name among NYC weed connoisseurs. And now that cannabis is legal in New York and New Jersey, Kev and his La Marina Boyz’ brand is positioned to be a smash hit. The only question is if he wants to deal with the headache of regulators, amateurs and opportunists after putting in decades as a pioneer.

Kev recently decided to dip into the booming legal business in New Jersey with Nick and Dane from the company Niche. And Kev’s longtime partners Cuban Joe the Hardway and Little Nelson (@BlockworkGrower) have a license in Florida. Kev shared, “I’m going to Florida through a licensing deal as a brand with them.”

After that, only time will tell if NYC’s Haze King will bring his talents to New York’s legal market.

How Whiteboy Kev became a Haze legend

I started selling weed around 91. Then in 93 Haze came about… everybody’s a weed dealer now. Everybody with a backpack… some people looked at me like I was a crack dealer because I sold weed.

How Kev’s Haze powered the infamous La Marina venue

I did a successful business with my brother in 99. We do La Marina. Probably the most iconic Dominican spot in NYC. But it was two Irish brothers who did it.

Booking music like Romeo santos from aVentura he would get 3,000 people to come out for a 12-12 party

That was his first legal transition.

How Kev is handling the legacy-to-legal transition

“I cut off from being on the corners because I’m trying to transition. But I got put under federal investigation in a joint task forced with NYPD. They locked my brother up as a king pin. My brother never sold drugs in his life. I’m very lucky I never got caught. It’s so crazy that my brother goes to jail as a kingpin and he never sold drugs in his life. So I feel like it’s cause of me it happened to him. The unwanted attention.

How Harlem became the heart of the East Coast’s cannabis trade

“If you’re coming from Florida or Mass, you’re coming thru 1-95. So everybody coming from Jersey, anywhere, came thorough my neighborhood. So I Washington Heights back then, every block was a spot. You would drive by and see 500 guys on a block all hustling. It was almost an open air market.”

Torches (powered by Polanco Brothers)

12 E 42nd St, New York, NY — recreational

One of New York’s most recognized names in cannabis, The Polanco Brothers already have two dispensaries open in New York with more on the way. Check out Torches (powered by Polanco Brothers) near Bryant Park next time you’re in Midtown, or hit their Ridgewood store in Brooklyn for one of New York’s most authentic legal cannabis experiences, including top brands, knowledgable budtenders, and immaculate vibes.

Budega

Budega founder Alex Norman has dealt with delays and copycat brands on his path to opening. Norman is now poised to transition his legacy brand into a licensed player on the market. His application to open in Brooklyn was delayed by a messy lawsuit in 2022. The plan was for New Yorkers with cannabis convictions, like Norman, to open the state’s first dispensaries. But that was complicated by a number of lawsuits and setbacks. Norman’s getting close to opening day. Follow the journey on Instagram as Budega prepares to go online.

Certz (coming soon to Manhattan)

One of New York’s most beloved cannabis lounges is finally licensed. They’re opening soon. So get familiar with this legacy-to-legal success story that specializes in breeding, selling, and hosting one of New York’s most essential cannabis experiences. Follow CEO Steph V. and the Voice of the Sesh Euro V for more updates on their plans for the licensed market.

Co-founder Steph.V explained how they became one of New York’s top legacy brands during a sit-down in 2023. “Music studios, that was my way of doing it,” he said. “I owned a music studio in The Bronx, Manhattan. I could bust my moves here, I could bust my moves there.”

The pandemic put things into overdrive. Steph.V remembers: “Everybody started getting money because of all the PPP loans and people getting money they never got before. So they was buying work. Before that, it was just blocks you went to to buy. You had to come to a certain block. Go in a building. Buy your shit. Weave police. The old-fashioned way.

5Boro

5Boro is one of New York’s most-respected legacy brands. Already on shelves at dozens of dispensaries, the distinct packaging and array of winning strains like Double Grape are favorites around the state. 5Boro is available now at Bleu Leaf in the Bronx or Travel Agency in Manhattan.

Try their hybrid of Sour Stomper and Grape Crinkle, showcases terpenes including B-Myrcene, Limonene, A-Pinene, and B-Caryophyllene. Its effects are lauded for inducing relaxation and happiness while stimulating appetite without diminishing motivation. With aromas reminiscent of sweet and sour grapes, accompanied by hints of oats and wood, it offers a complex flavor profile ranging from fruity sweetness to earthy notes, with a pungent, herbal aftertaste.

The Mechanic’s Farm

Recently featured in Leafly’s top NY flower brands list, this craft quality grower made a huge name for himself on the legacy market. Now he’s partnering with top dispensaries like Good Grades and Torches for limited drops. His first run sold out in a few hours earlier this month. Stay tuned to Good Grades and Torches on Leafly for menu updates and restocks from The Mechanic’s Farm.

Chef for Higher

Hawaii Mike and his partners at Fly Private Social in Brooklyn combine food, music, and cannabis to create some of New York's best experiences. — (Meg Schmidt / Leafly)

New York’s first culinary lifestyle brand was founded by BIPOC and women entrepreneurs well before 2021—legacy to legal. Chef for Higher launched April 19 last year on the adult-use market with the release of the Cooking Essentials (coconut oil, extra virgin olive oil, honey, and ghee), the first of its kind in New York’s legal dispensaries. Chef for Higher also offers jellies, as well as B2B services and curated dining experiences.

Work’n’Roll

During New York’s grey market period (2022-2024), Work’n’Roll was known as the place where everything starts for legal cannabis brands. The cCulminate a scenario that always feels like the right place at the right time.

“This place really reminds me of Spain. It definitely has this Barcelona social club vibe to it. It has a community the same people are here often. There’s Great ideas being generated from it.” – I’m with RJ

For People trying to figure out where they belong in the industry. Work’n’Roll is a market incubator. The owners and operators are pioneers of the consumption lounge space. Now they are transitioning to legal offerings like Budtender XP events, marketing services, and more.

I asked co-founder Julia Deviatkina if New York regulators care about the small legacy cannabis businesses at the heart of the Work’n’Roll community. “These places are critical. Yes, (the regulators) care. But I would say the government should help us with monetizing these spaces. Being the community space, it doesn’t make a living, (so) it doesn’t allow you to have employees. There’s a lot of little parts to figuring out how this can be profitable for the government, too. To make their tax money, and for us to exist.”

Deviatkina believes that cannabis-themed businesses should not rely on the plant to generate magical value overnight. The key is building a solid business that makes money with or without cannabis. “A place must sell something, time or products,” she said. “It should already be a sustainable business without cannabis. Restaurant, coffee shop, co-working space, yoga and pilates studio — it should be sustainable by itself as a business. And then you add a little infusion.”

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Author: mscannabiz.com

MScannaBIZ for all you Mississippi Cannabis News and Information.

Delivered Inc.

Delivered Inc.: A dispensary at your doorstep

Published

1 week ago

May 30, 2025

mscannabiz.com

In a cannabis market only beginning to recognize the potential of home delivery, Delivered Inc. is already setting the standard. Founded by Ruben Seyde, Eddy Twal, and Tut Liu, Delivered Inc.—based in Worcester, Massachusetts—launched in July 2023, becoming the fifth licensed home delivery operator in the state.

With backgrounds in both the legacy market and regulated industries, the Delivered Inc. leadership trio brings a passion for the plant that provides street-level cred along with business acumen.

The idea was born out of a pivot. Ruben originally planned to launch a 55-acre outdoor grow, but when COVID derailed funding, he shifted focus to the state’s new delivery license—a more accessible entry point into the legal market. Investor connections and shared values brought Eddy and Tut into the fold.

With backgrounds in both the legacy market and regulated industries, the trio brings a passion for the plant that provides street-level cred along with business acumen. That lived experience drives their mission: to fix what’s broken about cannabis delivery—whether it’s unreliable ETAs, poor communication, or bottom-shelf flower.

Their solution: fast, reliable logistics and a thoughtfully curated menu, with service in English, Spanish, and Portuguese. Customers get real-time tracking, prompt drop-offs, and a streamlined experience that feels as convenient as Uber Eats. There’s no reason it should feel sketchy, inconsistent, or late, according to Eddy. “It’s our responsibility to make our customers feel safe and give them an easy and seamless transaction.”

The nose knows

On the menu: pre-rolls, edibles, vapes, tinctures, rolling papers, and lighters. “We carry just about everything a typical stoner would want,” says Eddy. “But we put a lot of thought into how we build our inventory.”

That thoughtfulness starts with choosing the right partners. “We love working with small, social equity, and minority-owned businesses,” says Ruben. “Our goal is to offer value beyond just the product—supporting local entrepreneurs who care about the plant and the people consuming it.” He points to brands like Bailey’s Buds, Haven, U-4-EA, and even local competitors—like local producer (and fellow home delivery trailblazer) Major Bloom. “They paved the way. We credit them with helping to build this market.”

“I go by the nose—the smell tells you everything. If it’s got those terpene-rich aromas, it’s going to hit well for the consumer.”

While Delivered Inc. aims to serve a wide range of consumers, the realities of running a delivery service introduce some limits. “We have a delivery minimum of $75, which unfortunately prices some folks out,” Ruben acknowledges. “But we work hard to offer real value at that price point—like full ounces for $75, including tax. That way, people on a budget still get quality and convenience.”

At the same time, the team’s craft-first philosophy appeals to cannasseurs. Touring every grow facility themselves, Ruben and Eddy prioritize cultivators who put care into their practices. “I don’t really look at strain names or test results,” Ruben says. “I go by the nose—the smell tells you everything. If it’s got those terpene-rich aromas, it’s going to hit well for the consumer.”

Education also plays a role. “A lot of people still shop by THC percentage, but that’s not the whole story,” Eddy explains. “We try to help them understand the entourage effect, the role of terpenes, and that lower-THC flower can still deliver an incredible high.”

Tech-driven, human-led

With a menu populated by highly curated picks, Delivered Inc. sets itself apart further with a blend of cutting-edge tech. “We offer something unique—an AI budtender that gives personalized recommendations based on your tastes and mood,” explains Eddy. Powered by cannabis platform Jointly, the feature bridges the gap between digital ordering and a real dispensary consultation.

“We’re connecting with communities that previously only had access through the illicit market.”

“And every page on our menu includes AI suggestions based on your shopping history,” adds Ruben. “We want to make shopping as intuitive and frictionless as possible.”

But the tech doesn’t come at the cost of connection. With founders fluent in Spanish and Portuguese, Delivered Inc. is reaching customers who’ve historically been underserved by the legal market. “We’re connecting with communities that previously only had access through the illicit market,” Eddy says.

Speed bumps and roadblocks

For Delivered Inc., the road hasn’t just been uphill—it’s been underfunded and full of systemic barriers. They weren’t selected as a recipient for Massachusetts’ Cannabis Social Equity Trust Fund, and the “lack of access to capital is the biggest challenge. It really hinders our ability to grow, ” says Ruben.

Marketing is also an uphill battle. As an online-only brand with no storefront, Delivered Inc. remains largely invisible to consumers unless they already know where to look. “We want to reach people compliantly,” says Eddy. “But building a social presence is hard.” From restrictive ad rules to being excluded from the state’s “Find a Retailer” locator, digital cannabis companies are often cut off from basic tools of modern marketing.

But limitations have also sparked creativity. One upside of not having capital, Ruben reflects, “is that we’ve developed a very personal approach with our customers.” With founders handling daily operations, “it really allows us to build strong relationships with our customers.” That kind of connection becomes a referral engine: “People love us, and they tell their friends.”

Looking ahead: Cannabis goes mainstream

When asked what’s next for Delivered Inc., Ruben doesn’t hesitate. “We’re going to be the best delivery operator in Massachusetts.”

After that? New England. Then the nation. “That’s our goal,” says Eddy. “We want to deliver an experience that’s easy, safe, and convenient for folks everywhere.”

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Author: mscannabiz.com

MScannaBIZ for all you Mississippi Cannabis News and Information.

Boston

Green Flash: Delivering Boston’s cannabis future

Published

1 month ago

April 30, 2025

mscannabiz.com

Challenging the way Boston’s cannabis consumers think about their old plug, Green Flash Delivery is redefining convenience, quality, and community in the local weed scene. Operating out of a 2,000-square-foot warehouse in Roxbury, this fast-growing service offers a curated selection of products from over 30 top-tier brands and suppliers.

At its core, Green Flash is the vision of Mario Signore and Duane Edward Osborn—a dynamic duo blending expertise in cultivation with a sharp eye for streamlined delivery. Together, they’re not just running a business; they’re building a brand rooted in authenticity, accessibility, and the culture of Boston cannabis.

Born in Roxbury, built for change

By launching a cannabis business in his own backyard, Osborn is not only taking advantage of Massachusetts’ social equity programs but also creating opportunities for those who have long been shut out of the legal economy.

For Mario and Duane, the opportunity for a weed delivery business in a city like Boston was a no-brainer. With a dense population, a thriving university scene, and limited retail storefronts, the demand for convenient cannabis access was clear.

The choice to establish Green Flash in Roxbury was more than a business decision—it was a commitment to the community. For Duane, Roxbury isn’t just where he grew up; it’s a historically Black neighborhood deeply affected by the war on drugs.

Generations of men in the area have faced incarceration, leaving them with criminal records that make finding employment nearly impossible. By launching a cannabis business in his own backyard, Osborn is not only taking advantage of Massachusetts’ social equity programs but also creating opportunities for those who have long been shut out of the legal economy.

Beyond job creation, Green Flash is invested in supporting Roxbury’s broader social and economic well-being. The company prioritizes hiring locally, working with community organizations, and addressing issues like the opioid crisis, which has hit the neighborhood hard. While state regulations prevent hiring people in recovery to handle cannabis directly, Green Flash finds other ways to provide employment, from building renovations to neighborhood cleanups.

Osborn’s nonprofit, the Black Net Worth Development Association, works to close Boston’s staggering racial wealth gap by promoting Black homeownership. For Green Flash, success isn’t just about selling cannabis—it’s about creating lasting change in Roxbury.

The evolution of cannabis delivery in Boston

The Green Flash team also recognized a gap in the market: while dispensaries catered to walk-in customers, many consumers preferred the privacy and convenience of home delivery.

For Green Flash, success isn’t just about selling cannabis—it’s about creating lasting change in Roxbury.

For decades, the cannabis market in neighborhoods like Roxbury, Dorchester, and Southie operated in familiar, underground ways—buyers relied on personal connections, transactions happened behind closed doors, and paranoia was part of the process. But as legal cannabis delivery services take hold, the landscape is shifting.

Drawn in by competitive prices, reliability, and a level of professionalism the legacy market never offered, Green Flash is attracting new and longtime consumers alike. “People like buying from us because we’re dependable. We don’t make people wait for hours,” Mario explains. “No awkward exchanges, no pressure to smoke just to prove yourself. Just good service.”

Curating the perfect cannabis experience

The selection from your old plug probably pales in comparison to what’s on offer from Green Flash, where every strain, edible, and vape in their lineup is chosen with intention. They prioritize craft growers and independent brands, selecting products from those who have deep roots in the traditional market and a genuine respect for cannabis culture.

They prioritize craft growers and independent brands, selecting products from those who have deep roots in the traditional market and a genuine respect for cannabis culture.

Customer favorites include wood-tip pre-rolled blunts from Blossom, premium flower from Trade Routes, and top-tier vapes from trusted cultivators. By curating a selection that balances quality, authenticity, and customer demand, Green Flash ensures that every product they offer meets the highest standards.

A key part of their approach is listening. “We talk to almost every customer,” says Mario. “A lot of them are first-timers or curious about THC. We take the time to explain things like the entourage effect and different cannabinoids like CBG, CBN, or CBD.”

Whether it’s introducing a new customer to the right strain or helping a seasoned consumer explore the benefits of minor cannabinoids, their commitment to thoughtful curation is helping reshape Boston’s cannabis culture, one conversation at a time.

Looking forward: The future of Green Flash

Since opening for business on Super Bowl Sunday 2024, Green Flash Delivery has quickly built a loyal customer base. Now they’re ready to take the next big step. So far, they’ve grown the company with minimal resources, and now they’re finally securing a marketing budget—an investment that will help them transition from walking to running.

As the industry continues to evolve, Green Flash is committed to preserving the culture that Boston’s cannabis scene has worked hard to cultivate.

Their goal is clear: to become a household name for cannabis delivery in Boston while staying true to their roots. Unlike many other cannabis businesses, Green Flash is determined to remain locally owned, hiring from within the community and reinvesting revenue back into the neighborhoods they serve.

As the industry continues to evolve, Green Flash is committed to preserving the culture that Boston’s cannabis scene has worked hard to cultivate.

More than just a delivery service, they see themselves as an independent voice for local consumers, free from outside influence or agendas. Their independence means they can curate products based on what their customers love—not just what the industry pushes.

“When you want your green in a flash,” they say, “you call Green Flash.” And as they continue to grow, one thing is certain: they’ll do it on their own terms, as a true Boston brand.

Ready to have your green delivered in a flash? Shop the Green Flash menu on Leafly for delivery, find daily deals, and stock up on all your favorites today.

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Author: mscannabiz.com

MScannaBIZ for all you Mississippi Cannabis News and Information.

Industry

Celebrate 420 weekend with cannabis, community, and creativity at MARY FEST NYC

Published

2 months ago

April 10, 2025

mscannabiz.com

420 is right around the corner! If you’re in New York or New Jersey, you won’t want to miss MARY FEST: Where art, culture, and NY’s top brands come together for a community event like no other.

“Created by the team that brought you MARY Magazine comes a desired event encompassing elements of lifestyle that speak to the modern day community from fashion, music, cannabis, health & wellness, design, tech and more!” -MARY FEST

With MARY FEST taking place the day before Easter, the event will feature a lineup of Easter-themed activities with a 420-friendly twist.

GRÖN will host an infused Easter Chocolate Candy Station, offering a decadent selection of infused treats.

Grassroots, MARY FEST’s Official Flower Partner, will present an Easter Egg Hunt, where attendees can discover exclusive prizes, product giveaways, and surprise goodies.

OCB Rolling Papers and Cones will be hosting a lounge on our 6th floor courtyard, where guests can relax and enjoy their top-tier rolling essentials.

ILGM is taking its ‘Home of the Growers’ mission nationwide with the U.S. Home Grow Tour, culminating at MARY FEST, where ILGM will shine a spotlight on New York’s rapidly expanding home grow movement.

Get 50% off tickets just for being a Leafly subscriber. Use code LEAFLY.

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