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Curaleaf pins US growth hopes on premium flower, hemp beverages

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Sometimes the biggest opportunities are hiding in plain sight. For Curaleaf Holdings (TSX: CURA) (OTCQX: CURLF), that meant discovering it had completely missed the premium flower market in two of its largest territories.

During this week’s fourth-quarter earnings call, chairman and CEO Boris Jordan shared the revelation from his review after stepping into the CEO role last August.

“In two of our largest markets – $200 plus million revenue markets- we were largely absent in that category,” Jordan told analysts. “That was a miss in the previous team.”

The premium segment offers the best profit margins in cannabis retail, Jordan said, adding that those high-end products should account for “around 20% to 25%” of revenue in major markets, with new premium offerings planned for early April.

“Upgrading our flower offering with new and proprietary strains will spark far-reaching benefits to all aspects of our business,” Jordan said. “This is where I see the greatest opportunity to drive profitable growth in the face of pricing headwinds.”

Jordan noted that Curaleaf has been successful with value flower brands like “Find,” now a top-four brand in their portfolio. But this focus on lower-priced options created “an imbalance” that left the company without adequate representation in the premium category.

The company already upgraded most of its growing facilities with new lighting, automation and humidity control systems during 2024. The investments helped increase average yields per square foot by 19% while enhancing “potency, bud structure, and density,” according to Jordan.

Aside from traditional cannabis, Curaleaf sees lots of promise in hemp-derived THC beverages. Its drinks are already available in more than100 Total Wine locations across nine states, including Florida, Texas and the Carolinas. The company has also partnered with Austin City Limits music festival as an exclusive THC beverage provider.

Jordan described hemp-derived beverages as “the fastest growing segment in beverage” that has “even overtaken non-alc(oholic)” alternatives. The company plans to launch “Formula X,” a caffeinated THC drink aimed at festival goers, sports fans and gamers, within the next two weeks.

Despite his enthusiasm, Jordan remained wary about the hemp market’s regulatory future when the Farm Bill extension expires this year.

“We are taking a cautiously optimistic view right now,” he said. “We don’t know how this will end up. It’s a political process and we have to see how the political process plays out.”

Jordan predicted beverages would likely remain permitted while other hemp products might face stricter rules, particularly those using synthetic cannabinoids. He noted that distributors have reported hemp products now account for “5% to 10% of their business.”

The company is focusing on organic growth in hemp beverages rather than acquisitions until regulations become clearer. It’s a similar path other peers are walking.

“Committing capital in an environment where we don’t have a final farm bill is probably not the smartest thing for us to do right now,” Jordan explained.

Either way, management hopes to overcome industry-wide price pressures that have affected cannabis companies across the country. Jordan cited “an industry-wide average price compression of 14%” during 2024, with pressure “most pronounced in our larger markets of Pennsylvania, Illinois, and New Jersey.



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Nebraska medical cannabis regulations stall in legislative committee

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A Nebraska legislative committee voted 5-3 against advancing a bill designed to implement and regulate the state’s medical cannabis program, leaving legislators and advocates searching for alternative paths forward, according to the Nebraska Examiner.

The General Affairs Committee rejected Legislative Bill 677, sponsored by State Sen. Ben Hansen of Blair, during a Thursday vote where committee members declined to offer amendments to the legislation, the publication reported.

“I don’t want to shut all the doors right now, but some doors are closing, and they’re closing fast, and so we have to act,” Hansen told reporters after the vote, according to the Examiner.

Nebraska voters approved medical cannabis in November 2024, with residents legally permitted to possess up to 5 ounces with a healthcare practitioner’s recommendation since mid-December. However, the regulatory commission created by the ballot initiative lacks effective power and funding to regulate the industry.

Hansen described his legislation as “a must” for 2025 to prevent a “Wild West” scenario in the state’s cannabis market. The bill would have expanded regulatory structure through the Nebraska Medical Cannabis Commission and extended deadlines for regulations and licensing to allow more time for implementation, the Examiner noted.

Committee disagreements centered on proposed restrictions. A committee amendment would have prohibited smoking cannabis and the sale of flower or bud products while limiting qualified healthcare practitioners to physicians, osteopathic physicians, physician assistants or nurse practitioners who had treated patients for at least six months.

The amendment also would have limited qualifying conditions to 15 specific ailments including cancer, epilepsy, HIV/AIDS, and chronic pain lasting longer than six months.

State Sen. Bob Andersen of Sarpy County opposed allowing vaping due to concerns about youth drug use, while committee chair Rick Holdcroft suggested selling cannabis flower would be “a gateway toward recreational marijuana,” a claim Hansen “heavily disputed,” according to the Examiner.

Hansen now faces a difficult path forward, requiring at least 25 votes to pull the bill from committee and then needing 33 senators to advance it across three rounds of debate, regardless of filibuster attempts.

Crista Eggers, executive director of Nebraskans for Medical Marijuana, remained optimistic despite the setback.

“This will not be the end,” Eggers said, according to the outlet. “Giving up has never been an option. Being silenced has never been an option. It’s not over. It’s not done.”

The legislative impasse is further complicated by ongoing litigation. Former state senator John Kuehn has filed two lawsuits challenging the voter-approved provisions, with one appeal pending before the Nebraska Supreme Court. The state’s Attorney General is also trying to do something about the hemp question, akin to other states across the country.



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One of Las Vegas’ cannabis lounges closes its doors

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Nevada’s cannabis lounge experiment faces some expected growing pains, with one of just two state-licensed venues closing its doors after barely a year in business, according to the Las Vegas Weekly.

“The regulatory framework, compliance costs and product limitations just don’t support a sustainable business model,” said Thrive Cannabis managing partner Mitch Britten, who plans to convert the space into an event venue until regulations loosen up.

The closure leaves Planet 13’s Dazed Consumption Lounge as the only operational state-regulated cannabis lounge in Nevada. Dazed manager Blake Anderson estimates the venue attracts around 250 customers daily, primarily tourists. One other establishment, Sky High Lounge, has operated since 2019 on sovereign Las Vegas Paiute Tribe land exempt from state regulations.

Even with Nevada regulators conditionally approving 21 more lounge licenses, potential owners are struggling to meet the $200,000 liquid assets requirement – particularly social equity applicants from communities hit hardest by prohibition.

Recreational marijuana has been legal statewide since 2017, but public consumption remains prohibited. That’s created an obvious disconnect for the millions of tourists who visit Las Vegas annually but have nowhere legal to use the products they purchase. The state recorded roughly $829 million in taxable sales during the 2024 fiscal year.

“It always comes down to money, and it’s difficult to get a space if you can’t afford to buy a building. On top of that, getting insurance and finding a landowner who’s willing to lease to a cannabis business is a challenge in and of itself,” said Christopher LaPorte, whose consulting firm Reset Las Vegas helped launch Smoke and Mirrors, told Las Vegas Weekly.

Many think the key to future success lies in legislative changes that would allow lounges to integrate with food service and entertainment – playing to Las Vegas’s strengths as a hospitality innovator. In the meantime, the industry will continue to adapt and push forward.

“Things take time,” LaPorte said. “There’s a culture that we have to continue to embrace and a lot of education that we still have to do. But at the end of the day, tourists need a place to smoke, and that’s what these places are.”



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Psyence Group consolidates its shares

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Psyence Group Inc. (CSE: PSYG) told investors that it will be consolidating all of its issued and outstanding share capital on the basis of every 15 existing common shares into one new common share effective April 23, 2025 with a record date of April 23, 2025. As a result of the consolidation, the issued and outstanding shares will be reduced to approximately 9,387,695 on the effective date.

This is the second time a Psyence company has consolidated shares recently. In November, its Nasdaq-listed associate, Psyence Biomedical Ltd. (Nasdaq: PBM), implemented a 1-for-75 share consolidation as the psychedelics company worked to maintain its Nasdaq listing.

Psyence Group reported earnings in February when the company delivered a net loss of C$3 million and was reporting as a going concern. At the end of 2024, the company said it had not yet achieved profitable operations, has accumulated losses of C$48,982,320 since its inception.

Total assets at the end of 2024 were C$11,944,478 and comprised predominantly of: cash and cash equivalents of C$10,611,113, other receivables of C$159,808, investment in PsyLabs of C$1,071,981 and prepaids of C$68,243.

Still, the company is pushing ahead. Psyence told investors that it has historically secured financing through share issuances and convertible debentures, and it continues to explore funding opportunities to support its operations and strategic initiatives. “Based on these actions and
management’s expectations regarding future funding and operational developments, the company believes it will have sufficient resources to meet its obligations as they become due for at least the next twelve months,” it said in its last financial filing.

The company said it believes that the consolidation will position it with greater flexibility for the development of its business and the growth of the company.

 



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