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Wana Brands CEO predicts more marijuana companies will follow into hemp sector

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The rise of intoxicating hemp products has undeniably become an major trend across the U.S. cannabis industry over the past few years, with an increasing number of marijuana companies either pivoting completely to hemp or at least adding hemp goods to their product offerings. It’s also a trend that Wana Brands CEO Joe Hodas doesn’t expect to slow down anytime soon.

Rather, Hodas told Green Market Report last month, the obvious business benefits of hemp over marijuana – including the ability to sell online, ship across state lines and not be beholden to 280E – makes it an almost obvious, if not necessary, choice for companies that want to solidify their customer loyalty in the U.S.

Green Market Report sat down with Hodas to get more thoughts from the cannabis veteran on the potential of the U.S. hemp market going forward.

This interview has been edited for length and clarity.

What motivated Wana to launch Wanderous and get into the hemp sector?

Hodas: We’d been watching the hemp sector for many, many years, and I’ll be honest, two years ago it was, “Delta-8 (THC) bad. We don’t want to be involved in this weird companies doing weird shit. That’s not what we’re about.” But as we continued to watch both at the federal level and at the state level, states began to form actual regulatory environments that allowed for it.

As we started seeing that momentum and understanding … there are ways that we can do this that would meet our standards and allow us to bring forward a good and safe product, we felt better about it.

And we said, it has to be part of our future because the (marijuana) regulatory side of things is still slow. Legalization hasn’t occurred, rescheduling hasn’t occurred. Markets are shrinking, companies are failing. We have to look for diversification of our revenue and of our audience.

This is a way for us to reach markets that we don’t have the ability to do otherwise.

What kind of market opportunities are out there?

Hodas: Each market is actually pretty different. They’re all growing quickly in different ways.

This liquor store (in Nashville) has their own THC cave in the liquor store. And you come to Houston, a lot of those used to be vape shops. (One I visited is) now a CBD dispensary. I started that day in this coffee store in Houston – great espresso, great pastries. And then at the counter you can also add a Delta-9 syringe for $10 or a CBD syringe for $5. The other half of the coffee shop is a little dispensary.

Is there just this gigantic market opportunity in hemp right now in states like Texas and others that don’t have functional marijuana markets?

Hodas: I don’t want to say “gigantic” yet, because I don’t have that confidence level yet. Houston, for example, it’s a crazy confused market, and you don’t have a very educated consumer there, when they’re selling 10,000 milligram (THC) packages of stuff.

We’re not doing that. That’s not who we are. That’s not what we’re about. We’re going to bring products that are more in line with what we believe the consumer wants and needs – and also that are safe. Is that a huge market opportunity for us? I don’t know.

But I do think what’s going to happen is the state of Texas is going to step in at some point – and I’ve been hearing a lot about this lately from the legislative level – and they’re going to regulate it in some way, shape or form. So that’s when it becomes interesting.

In Georgia, it’s convenience stores. That’s the channel, because liquor stores are actively lobbying against carrying these products. Whereas in Tennessee, the liquor stores are like, “Bring it. We want those products in our store.”

It’s just a mixed bag of: What’s the distribution? How do you find scale? How do you find synergies? And we’re experienced in that; we know that world. That makes us a little more adept at being able to handle it.

Do you expect a lot more coming overlap between the hemp and marijuana sectors in the next few years? It feels like it might be a short-term opportunity.

Hodas: It is a window, and I think more and more companies are realizing it. I liken it to the early days of digital music where there were companies that wanted to resist the fact that digital music was happening, and they were like, “We’re going to sue everybody. We’re going to stop it.”

You can’t stop that. That’s going to happen. And so you can either figure out how to integrate with it or you can suffer the consequences of not.



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Nebraska medical cannabis regulations stall in legislative committee

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A Nebraska legislative committee voted 5-3 against advancing a bill designed to implement and regulate the state’s medical cannabis program, leaving legislators and advocates searching for alternative paths forward, according to the Nebraska Examiner.

The General Affairs Committee rejected Legislative Bill 677, sponsored by State Sen. Ben Hansen of Blair, during a Thursday vote where committee members declined to offer amendments to the legislation, the publication reported.

“I don’t want to shut all the doors right now, but some doors are closing, and they’re closing fast, and so we have to act,” Hansen told reporters after the vote, according to the Examiner.

Nebraska voters approved medical cannabis in November 2024, with residents legally permitted to possess up to 5 ounces with a healthcare practitioner’s recommendation since mid-December. However, the regulatory commission created by the ballot initiative lacks effective power and funding to regulate the industry.

Hansen described his legislation as “a must” for 2025 to prevent a “Wild West” scenario in the state’s cannabis market. The bill would have expanded regulatory structure through the Nebraska Medical Cannabis Commission and extended deadlines for regulations and licensing to allow more time for implementation, the Examiner noted.

Committee disagreements centered on proposed restrictions. A committee amendment would have prohibited smoking cannabis and the sale of flower or bud products while limiting qualified healthcare practitioners to physicians, osteopathic physicians, physician assistants or nurse practitioners who had treated patients for at least six months.

The amendment also would have limited qualifying conditions to 15 specific ailments including cancer, epilepsy, HIV/AIDS, and chronic pain lasting longer than six months.

State Sen. Bob Andersen of Sarpy County opposed allowing vaping due to concerns about youth drug use, while committee chair Rick Holdcroft suggested selling cannabis flower would be “a gateway toward recreational marijuana,” a claim Hansen “heavily disputed,” according to the Examiner.

Hansen now faces a difficult path forward, requiring at least 25 votes to pull the bill from committee and then needing 33 senators to advance it across three rounds of debate, regardless of filibuster attempts.

Crista Eggers, executive director of Nebraskans for Medical Marijuana, remained optimistic despite the setback.

“This will not be the end,” Eggers said, according to the outlet. “Giving up has never been an option. Being silenced has never been an option. It’s not over. It’s not done.”

The legislative impasse is further complicated by ongoing litigation. Former state senator John Kuehn has filed two lawsuits challenging the voter-approved provisions, with one appeal pending before the Nebraska Supreme Court. The state’s Attorney General is also trying to do something about the hemp question, akin to other states across the country.



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One of Las Vegas’ cannabis lounges closes its doors

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Nevada’s cannabis lounge experiment faces some expected growing pains, with one of just two state-licensed venues closing its doors after barely a year in business, according to the Las Vegas Weekly.

“The regulatory framework, compliance costs and product limitations just don’t support a sustainable business model,” said Thrive Cannabis managing partner Mitch Britten, who plans to convert the space into an event venue until regulations loosen up.

The closure leaves Planet 13’s Dazed Consumption Lounge as the only operational state-regulated cannabis lounge in Nevada. Dazed manager Blake Anderson estimates the venue attracts around 250 customers daily, primarily tourists. One other establishment, Sky High Lounge, has operated since 2019 on sovereign Las Vegas Paiute Tribe land exempt from state regulations.

Even with Nevada regulators conditionally approving 21 more lounge licenses, potential owners are struggling to meet the $200,000 liquid assets requirement – particularly social equity applicants from communities hit hardest by prohibition.

Recreational marijuana has been legal statewide since 2017, but public consumption remains prohibited. That’s created an obvious disconnect for the millions of tourists who visit Las Vegas annually but have nowhere legal to use the products they purchase. The state recorded roughly $829 million in taxable sales during the 2024 fiscal year.

“It always comes down to money, and it’s difficult to get a space if you can’t afford to buy a building. On top of that, getting insurance and finding a landowner who’s willing to lease to a cannabis business is a challenge in and of itself,” said Christopher LaPorte, whose consulting firm Reset Las Vegas helped launch Smoke and Mirrors, told Las Vegas Weekly.

Many think the key to future success lies in legislative changes that would allow lounges to integrate with food service and entertainment – playing to Las Vegas’s strengths as a hospitality innovator. In the meantime, the industry will continue to adapt and push forward.

“Things take time,” LaPorte said. “There’s a culture that we have to continue to embrace and a lot of education that we still have to do. But at the end of the day, tourists need a place to smoke, and that’s what these places are.”



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Psyence Group consolidates its shares

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Psyence Group Inc. (CSE: PSYG) told investors that it will be consolidating all of its issued and outstanding share capital on the basis of every 15 existing common shares into one new common share effective April 23, 2025 with a record date of April 23, 2025. As a result of the consolidation, the issued and outstanding shares will be reduced to approximately 9,387,695 on the effective date.

This is the second time a Psyence company has consolidated shares recently. In November, its Nasdaq-listed associate, Psyence Biomedical Ltd. (Nasdaq: PBM), implemented a 1-for-75 share consolidation as the psychedelics company worked to maintain its Nasdaq listing.

Psyence Group reported earnings in February when the company delivered a net loss of C$3 million and was reporting as a going concern. At the end of 2024, the company said it had not yet achieved profitable operations, has accumulated losses of C$48,982,320 since its inception.

Total assets at the end of 2024 were C$11,944,478 and comprised predominantly of: cash and cash equivalents of C$10,611,113, other receivables of C$159,808, investment in PsyLabs of C$1,071,981 and prepaids of C$68,243.

Still, the company is pushing ahead. Psyence told investors that it has historically secured financing through share issuances and convertible debentures, and it continues to explore funding opportunities to support its operations and strategic initiatives. “Based on these actions and
management’s expectations regarding future funding and operational developments, the company believes it will have sufficient resources to meet its obligations as they become due for at least the next twelve months,” it said in its last financial filing.

The company said it believes that the consolidation will position it with greater flexibility for the development of its business and the growth of the company.

 



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