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Green Wednesday sales surge even as state markets show sharp divides

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The cannabis industry’s pre-Thanksgiving shopping spree hit record levels this year, though consumer reaction varied by state. Called Green Wednesday by the industry, dispensaries typically see a surge in sales ahead of what can sometimes be a tense family holiday. This year was no different.

Total sales soared 68% versus typical Wednesdays, according to cannabis analytics firm Headset. But this year’s high times came with a catch. Retailers had to sweeten the pot with steeper discounts, pushing average markdowns from 24.6% to 31.9% — a jump from last year’s more modest price cuts of 17.3% to 24.4%.

“Discounting likely played a significant role in who saw the biggest holiday effect,” Mitchell Laferla, data analyst at Headset, told Green Market Report.

Arizona led the pack with a 104% increase in sales, while other developing markets like Ohio (+94%), Illinois (+84%), and Missouri (+83%) also caught fire. Meanwhile, established markets seemed to be cooling their heels, with Washington (+46%), Nevada and Colorado (both +44%), and Oregon (+27%) posting more modest gains.

Even in Oregon, traditionally one of the nation’s most competitive stables, consumers noticed a shift.

“The last few years have been really disappointing,” one r/portlandtrees user noted. “Really most dispos will have a blanket 30% off on most brands so you’ll definitely be able to score something at a good rate.”

Still, with enough weed to supply Oregon for six more years if everyone there stopped growing, even $12.50 ounces of mid aren’t unusual to come by these days.

“While markets like (Washington state) saw some of the highest discounts on Green Wednesday (33.7%), this was only a 12% increase over a typical Wednesday perhaps making the holiday less attractive to customers looking for an unusually good deal,” Laferla said.

In Missouri, r/MissouriMedical members tracked an escalating price war, with some retailers boosting discounts from 26% to 31% as the holiday approached. Florida medical patients proved particularly skeptical of the holiday hype, despite the state posting a 71.5% sales increase.

“Black Friday has gotten piss poor the past few years,” one r/FLMedicalTrees user wrote. “20-40% off is not a Black Friday sale and I’m not going to let corporate America gaslight me into accepting anything less than 50% off (without them raising their prices the day before…).”

“Not just the industry but everywhere,” another user replied. “These ‘Black Friday’ deals are the same as ‘Easter Sales’ ‘Summer sales’ — same shit regurgitated.”

Beverages bubbled with a 130% sales increase versus typical Wednesdays, while edibles and capsules followed with gains of 97% and 93% respectively, according to Headset. Traditional flower sales, while still strong at +64%, support industry wisdom that folks often seek more discrete options during family-heavy holidays.

And while retailers pushed high-end products and celebrity collaborations, many Reddit users reported hunting for bulk deals instead.

“Even at 50% off 9/10 celebrity & rapper weed is overpriced trash,” one r/PaMedicalMarijuana user commented.

Some Florida patients suggested the state’s failed adult-use ballot measure could dampen future promotions as companies look to recoup losses. But with Dutchie reporting a 91% sales surge across its network, Green Wednesday looks set to stay. The real test may be whether retailers can keep up the promotional pace while staying in the black.



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Nebraska medical cannabis regulations stall in legislative committee

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A Nebraska legislative committee voted 5-3 against advancing a bill designed to implement and regulate the state’s medical cannabis program, leaving legislators and advocates searching for alternative paths forward, according to the Nebraska Examiner.

The General Affairs Committee rejected Legislative Bill 677, sponsored by State Sen. Ben Hansen of Blair, during a Thursday vote where committee members declined to offer amendments to the legislation, the publication reported.

“I don’t want to shut all the doors right now, but some doors are closing, and they’re closing fast, and so we have to act,” Hansen told reporters after the vote, according to the Examiner.

Nebraska voters approved medical cannabis in November 2024, with residents legally permitted to possess up to 5 ounces with a healthcare practitioner’s recommendation since mid-December. However, the regulatory commission created by the ballot initiative lacks effective power and funding to regulate the industry.

Hansen described his legislation as “a must” for 2025 to prevent a “Wild West” scenario in the state’s cannabis market. The bill would have expanded regulatory structure through the Nebraska Medical Cannabis Commission and extended deadlines for regulations and licensing to allow more time for implementation, the Examiner noted.

Committee disagreements centered on proposed restrictions. A committee amendment would have prohibited smoking cannabis and the sale of flower or bud products while limiting qualified healthcare practitioners to physicians, osteopathic physicians, physician assistants or nurse practitioners who had treated patients for at least six months.

The amendment also would have limited qualifying conditions to 15 specific ailments including cancer, epilepsy, HIV/AIDS, and chronic pain lasting longer than six months.

State Sen. Bob Andersen of Sarpy County opposed allowing vaping due to concerns about youth drug use, while committee chair Rick Holdcroft suggested selling cannabis flower would be “a gateway toward recreational marijuana,” a claim Hansen “heavily disputed,” according to the Examiner.

Hansen now faces a difficult path forward, requiring at least 25 votes to pull the bill from committee and then needing 33 senators to advance it across three rounds of debate, regardless of filibuster attempts.

Crista Eggers, executive director of Nebraskans for Medical Marijuana, remained optimistic despite the setback.

“This will not be the end,” Eggers said, according to the outlet. “Giving up has never been an option. Being silenced has never been an option. It’s not over. It’s not done.”

The legislative impasse is further complicated by ongoing litigation. Former state senator John Kuehn has filed two lawsuits challenging the voter-approved provisions, with one appeal pending before the Nebraska Supreme Court. The state’s Attorney General is also trying to do something about the hemp question, akin to other states across the country.



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One of Las Vegas’ cannabis lounges closes its doors

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Nevada’s cannabis lounge experiment faces some expected growing pains, with one of just two state-licensed venues closing its doors after barely a year in business, according to the Las Vegas Weekly.

“The regulatory framework, compliance costs and product limitations just don’t support a sustainable business model,” said Thrive Cannabis managing partner Mitch Britten, who plans to convert the space into an event venue until regulations loosen up.

The closure leaves Planet 13’s Dazed Consumption Lounge as the only operational state-regulated cannabis lounge in Nevada. Dazed manager Blake Anderson estimates the venue attracts around 250 customers daily, primarily tourists. One other establishment, Sky High Lounge, has operated since 2019 on sovereign Las Vegas Paiute Tribe land exempt from state regulations.

Even with Nevada regulators conditionally approving 21 more lounge licenses, potential owners are struggling to meet the $200,000 liquid assets requirement – particularly social equity applicants from communities hit hardest by prohibition.

Recreational marijuana has been legal statewide since 2017, but public consumption remains prohibited. That’s created an obvious disconnect for the millions of tourists who visit Las Vegas annually but have nowhere legal to use the products they purchase. The state recorded roughly $829 million in taxable sales during the 2024 fiscal year.

“It always comes down to money, and it’s difficult to get a space if you can’t afford to buy a building. On top of that, getting insurance and finding a landowner who’s willing to lease to a cannabis business is a challenge in and of itself,” said Christopher LaPorte, whose consulting firm Reset Las Vegas helped launch Smoke and Mirrors, told Las Vegas Weekly.

Many think the key to future success lies in legislative changes that would allow lounges to integrate with food service and entertainment – playing to Las Vegas’s strengths as a hospitality innovator. In the meantime, the industry will continue to adapt and push forward.

“Things take time,” LaPorte said. “There’s a culture that we have to continue to embrace and a lot of education that we still have to do. But at the end of the day, tourists need a place to smoke, and that’s what these places are.”



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Psyence Group consolidates its shares

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Psyence Group Inc. (CSE: PSYG) told investors that it will be consolidating all of its issued and outstanding share capital on the basis of every 15 existing common shares into one new common share effective April 23, 2025 with a record date of April 23, 2025. As a result of the consolidation, the issued and outstanding shares will be reduced to approximately 9,387,695 on the effective date.

This is the second time a Psyence company has consolidated shares recently. In November, its Nasdaq-listed associate, Psyence Biomedical Ltd. (Nasdaq: PBM), implemented a 1-for-75 share consolidation as the psychedelics company worked to maintain its Nasdaq listing.

Psyence Group reported earnings in February when the company delivered a net loss of C$3 million and was reporting as a going concern. At the end of 2024, the company said it had not yet achieved profitable operations, has accumulated losses of C$48,982,320 since its inception.

Total assets at the end of 2024 were C$11,944,478 and comprised predominantly of: cash and cash equivalents of C$10,611,113, other receivables of C$159,808, investment in PsyLabs of C$1,071,981 and prepaids of C$68,243.

Still, the company is pushing ahead. Psyence told investors that it has historically secured financing through share issuances and convertible debentures, and it continues to explore funding opportunities to support its operations and strategic initiatives. “Based on these actions and
management’s expectations regarding future funding and operational developments, the company believes it will have sufficient resources to meet its obligations as they become due for at least the next twelve months,” it said in its last financial filing.

The company said it believes that the consolidation will position it with greater flexibility for the development of its business and the growth of the company.

 



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