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Snoop Dogg’s right-hand woman at Death Row Cannabis

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Tiffany Chin

Death Row Records’ Tiffany Chin knows how to make an impression. After graduating from the Wharton School, she joined the boutique management firm for several artists, including Snoop Dogg.

During her 10 years at the firm, she was also part of the cannabis business ventures team, which included companies like Merry Jane, Casa Verde Capital, and Leafs by Snoop. Motherhood, however, eventually led her down a different path. 

For many people that would be the end of the story. But Chin left that impression on Snoop, who sought her out to run his retooled cannabis brand. He spent a year trying to recruit her, but Chin had made a one-year commitment to the company she’d taken a remote position with.

But Snoop wasn’t one to give up easily.

Death Row Records

Chin recalled that around the time of Snoop’s appearance in the Super Bowl halftime show, he called one last time saying he had acquired Death Row Records and needed a person to run the cannabis arm of the company.

“I want you to run Death Row Cannabis,” he told her.

“And so it’s like an avalanche coming down on me, right? I’m floored by the requests, the offer, the ask and everything that he wants me to do for him. But I see the vision. It’s not just him dictating. He’s like, I know you’ve had a lot of experience with how this works, so I want your opinion on whether or not this makes sense,” said Chin.

Chin said that the Death Row Records company is split into divisions for music, film & TV, merchandise/apparel and cannabis. Each division operates independently, but there is some crossover. For example, a private listening party for a new recording may want some DRR cannabis. And that ability to leverage the other parts of the company could lead to even more opportunities, such as a Death Row Records festival selling Death Row Cannabis – if it becomes more feasible for such festivals to legally sell cannabis.

Of course, the industry has seen many celebrity brands come and go, with many licensing their name to a company but doing little to support the brand. As a result, many of those brands face questions about authenticity and credibility. Chin understands this criticism, but she counters that Snoop personally tests each strain before allowing it to use his name.

Chin has also had to manage the various restrictions on creating brand names, especially with the company’s international reach. She noted that the words Death and Death Row don’t resonate well with consumers outside of the U.S. when it comes to cannabis. In Canada, celebrity cannabis endorsements are prohibited, so Chin has to walk a fine line with the Dogg Lbs brand there.

SWED

Testing the product isn’t the only direct involvement Snoop has in his company. Despite the tight schedule, he appeared at his first store opening in Los Angeles for SWED (smoke weed every day). He also has a separate private entrance to the store and can actually check on the store from his private office that overlooks it.

Chin said, “During the store opening, he actually ended up staying a full 90 minutes after he was scheduled to leave. To me, that is the best indicator of him fully buying into the brand the process and what we’ve done for him and the store that we’ve opened.”

But don’t expect cookie cutter stores from Snoop and Chin. Each store will be treated as a different experience versus the current style of clinical-looking dispensaries, she said.

“Each store design will make each SWED a destination,” she said. The company may open as many as four stores in Los Angeles and possibly one in New York, with the intention of not saturating any market in which they operate.

Chin also shared photos of the soon-to-open consumption lounge in Amsterdam that leans into the dog motif associated with the rapper.

SWED store in Amsterdam

“We’re just so lucky to work with this man because he has so many sides to him,” Chin said. “He’s a grandfather, a family man. He’s also a super sports guy. He knows football, basketball, left and right, back and forth, but he also started his own Snoop Youth Football League and so many TV shows and film. He is so much more than just a musician, just a rapper, just an artist.”



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Nebraska medical cannabis regulations stall in legislative committee

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A Nebraska legislative committee voted 5-3 against advancing a bill designed to implement and regulate the state’s medical cannabis program, leaving legislators and advocates searching for alternative paths forward, according to the Nebraska Examiner.

The General Affairs Committee rejected Legislative Bill 677, sponsored by State Sen. Ben Hansen of Blair, during a Thursday vote where committee members declined to offer amendments to the legislation, the publication reported.

“I don’t want to shut all the doors right now, but some doors are closing, and they’re closing fast, and so we have to act,” Hansen told reporters after the vote, according to the Examiner.

Nebraska voters approved medical cannabis in November 2024, with residents legally permitted to possess up to 5 ounces with a healthcare practitioner’s recommendation since mid-December. However, the regulatory commission created by the ballot initiative lacks effective power and funding to regulate the industry.

Hansen described his legislation as “a must” for 2025 to prevent a “Wild West” scenario in the state’s cannabis market. The bill would have expanded regulatory structure through the Nebraska Medical Cannabis Commission and extended deadlines for regulations and licensing to allow more time for implementation, the Examiner noted.

Committee disagreements centered on proposed restrictions. A committee amendment would have prohibited smoking cannabis and the sale of flower or bud products while limiting qualified healthcare practitioners to physicians, osteopathic physicians, physician assistants or nurse practitioners who had treated patients for at least six months.

The amendment also would have limited qualifying conditions to 15 specific ailments including cancer, epilepsy, HIV/AIDS, and chronic pain lasting longer than six months.

State Sen. Bob Andersen of Sarpy County opposed allowing vaping due to concerns about youth drug use, while committee chair Rick Holdcroft suggested selling cannabis flower would be “a gateway toward recreational marijuana,” a claim Hansen “heavily disputed,” according to the Examiner.

Hansen now faces a difficult path forward, requiring at least 25 votes to pull the bill from committee and then needing 33 senators to advance it across three rounds of debate, regardless of filibuster attempts.

Crista Eggers, executive director of Nebraskans for Medical Marijuana, remained optimistic despite the setback.

“This will not be the end,” Eggers said, according to the outlet. “Giving up has never been an option. Being silenced has never been an option. It’s not over. It’s not done.”

The legislative impasse is further complicated by ongoing litigation. Former state senator John Kuehn has filed two lawsuits challenging the voter-approved provisions, with one appeal pending before the Nebraska Supreme Court. The state’s Attorney General is also trying to do something about the hemp question, akin to other states across the country.



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One of Las Vegas’ cannabis lounges closes its doors

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Nevada’s cannabis lounge experiment faces some expected growing pains, with one of just two state-licensed venues closing its doors after barely a year in business, according to the Las Vegas Weekly.

“The regulatory framework, compliance costs and product limitations just don’t support a sustainable business model,” said Thrive Cannabis managing partner Mitch Britten, who plans to convert the space into an event venue until regulations loosen up.

The closure leaves Planet 13’s Dazed Consumption Lounge as the only operational state-regulated cannabis lounge in Nevada. Dazed manager Blake Anderson estimates the venue attracts around 250 customers daily, primarily tourists. One other establishment, Sky High Lounge, has operated since 2019 on sovereign Las Vegas Paiute Tribe land exempt from state regulations.

Even with Nevada regulators conditionally approving 21 more lounge licenses, potential owners are struggling to meet the $200,000 liquid assets requirement – particularly social equity applicants from communities hit hardest by prohibition.

Recreational marijuana has been legal statewide since 2017, but public consumption remains prohibited. That’s created an obvious disconnect for the millions of tourists who visit Las Vegas annually but have nowhere legal to use the products they purchase. The state recorded roughly $829 million in taxable sales during the 2024 fiscal year.

“It always comes down to money, and it’s difficult to get a space if you can’t afford to buy a building. On top of that, getting insurance and finding a landowner who’s willing to lease to a cannabis business is a challenge in and of itself,” said Christopher LaPorte, whose consulting firm Reset Las Vegas helped launch Smoke and Mirrors, told Las Vegas Weekly.

Many think the key to future success lies in legislative changes that would allow lounges to integrate with food service and entertainment – playing to Las Vegas’s strengths as a hospitality innovator. In the meantime, the industry will continue to adapt and push forward.

“Things take time,” LaPorte said. “There’s a culture that we have to continue to embrace and a lot of education that we still have to do. But at the end of the day, tourists need a place to smoke, and that’s what these places are.”



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Psyence Group consolidates its shares

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Psyence Group Inc. (CSE: PSYG) told investors that it will be consolidating all of its issued and outstanding share capital on the basis of every 15 existing common shares into one new common share effective April 23, 2025 with a record date of April 23, 2025. As a result of the consolidation, the issued and outstanding shares will be reduced to approximately 9,387,695 on the effective date.

This is the second time a Psyence company has consolidated shares recently. In November, its Nasdaq-listed associate, Psyence Biomedical Ltd. (Nasdaq: PBM), implemented a 1-for-75 share consolidation as the psychedelics company worked to maintain its Nasdaq listing.

Psyence Group reported earnings in February when the company delivered a net loss of C$3 million and was reporting as a going concern. At the end of 2024, the company said it had not yet achieved profitable operations, has accumulated losses of C$48,982,320 since its inception.

Total assets at the end of 2024 were C$11,944,478 and comprised predominantly of: cash and cash equivalents of C$10,611,113, other receivables of C$159,808, investment in PsyLabs of C$1,071,981 and prepaids of C$68,243.

Still, the company is pushing ahead. Psyence told investors that it has historically secured financing through share issuances and convertible debentures, and it continues to explore funding opportunities to support its operations and strategic initiatives. “Based on these actions and
management’s expectations regarding future funding and operational developments, the company believes it will have sufficient resources to meet its obligations as they become due for at least the next twelve months,” it said in its last financial filing.

The company said it believes that the consolidation will position it with greater flexibility for the development of its business and the growth of the company.

 



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