With news of a reported Bigfoot sighting in Michigan making headlines nationwide, a local marijuana dispensary is doing its part to help solve the mystery by offering customers a free joint for any photographic proof of the mythological creature.
The alleged sighting took place last month, with a father and son who were out fishing reporting that they witnessed a large animal fall to the ground and begin to approach them before their dog scared it away. The account, documented by the Bigfoot Field Researchers Organization (BFRO), quickly made rounds in the media.
Uniq Cannabis, evidently invested in the lore, leveraged the moment and posted a sign outside its cannabis shop in Monroe that says, “Bring photo proof of Bigfoot for a free pre-roll.”
According to the BFRO report, the creature appeared to be the size of a bear but resembling a gorilla-type animal. The father and son didn’t capture a photo of the creature, but Uniq Cannabis is providing an incentive for anyone who does, as WTVG reported.
This comes more than 30 years after another cannabis-related Bigfoot story reportedly occurred in northern California, as depicted in the TV docuseries Sasquatch, which recounts an unsubstantiated story about three cannabis workers being killed by such a creature.
Beyond offering deals for evidence of a mythological creature, marijuana companies have sought to gain publicity in a number of creative ways.
For example, Rolling Derby, a group founded by a group of cannabis industry veterans, announced last month that they have organized a series of “speed-rolling” tournaments, where adults 21 and older can compete against each other virtually or in person to see who can successfully fashion a joint the fastest.
Late last year, Toker’s Guide—which offers an online directory of dispensaries in several jurisdictions—listed series of job listings seeking experienced cannabis consumers in states across the U.S. to sample and review marijuana products.
Also last year, the rolling paper company DaySavers announced they’d pay $4.20 to volunteers willing to smoke two free pre-rolled joints and provide feedback on their smokability.
DaySavers separately launched a campaign last March to hire for what it calls the “ultimate stoner dream job,” seeking a content creator to “get paid to smoke weed.” The full-time social media creator and event marketer job pays $70,420 with perks including cannabis product testing and all expenses paid travel to marijuana events.
Some other high-profile clients have also offered to pay people for rolling joints–for example Snoop Dogg, who said several years ago that he pays someone $40,000 to $50,000 per year to have blunts readily available.
Meanwhile, although it won’t feature a speed-rolling tournament, the California State Fair will once again feature a cannabis exhibit and competition at this year’s event, with expanded award categories meant to showcase the diversity of the state’s market.
First-Ever Marijuana ‘Speed-Rolling’ Competition Launches, Turning Cannabis Culture Into A ‘Spectator Sport’