Oregon’s recreational marijuana market suffered additional blows in 2024, with prices falling to record lows and the state’s harvest reaching an all-time high, according to data released by state regulators.
The Oregon Liquor and Cannabis Commission reported that December’s median price per gram dropped to $3.51, the lowest since the state began tracking prices. The decline comes as growers harvested 12.3 million pounds of marijuana in 2024, a 28% increase from the previous year.
“The oversupply of usable marijuana on the market along with lower prices continues to strain marijuana businesses,” the commission noted in its annual report first reported by The Oregonian.
The market’s struggles stem from a fundamental mismatch between supply and demand. While Oregon’s cultivation capacity has expanded, consumer demand remained relatively flat. Total sales reaching $960 million in 2024, commission data showed.
Regulators attributed the bumper crop to “ideal growing conditions in southern Oregon, where there was minimal fire activity and precipitation started later in the season,” coupled with increased harvest activity from licensed producers.
But without the ability to ship cannabis across state lines, Oregon’s producers remain confined to serving the state’s relatively small population base, according to the report.
“Until the federal government creates pathways to interstate commerce, the Oregon recreational marijuana market will be characterized by variations on the same theme: a competitive marketplace that features low prices for consumers but low margins for businesses,” according to the commission’s assessment.
Last year, state lawmakers passed a law establishing strict new licensing limit that will take effect next month. The new rules tie cannabis business permits to population ratios – requiring 7,500 residents per retail or producer license and 12,500 residents for each processor and wholesale permit.
Mark Pettinger, a commission spokesperson, said at the time that it could take “decades” before population growth would justify additional licenses under the new system. The current amount of state active cannabis business licenses already exceeds the caps. And while the restrictions won’t immediately fix oversupply issues, the Cannabis Industry Alliance of Oregon told GMR that the caps will prevent further market deterioration.
The legislation also allows existing license holders to renew permits and transfer ownership, creating what industry experts say could become a valuable secondary market for marijuana business licenses in the state.
The official statistics may also actually understate the severity of price declines. Some Oregon dispensaries these days have advertised ounces of cannabis for as low as $10-12, well below the statewide median price tracked by regulators.
The problems facing Oregon trace back to its initial approach of unlimited licensing when recreational sales began. That permissive framework, while designed to create broad industry participation, helped create today’s oversaturated market where both established and new businesses struggle with razor-thin margins.
Last week, the Portland Cannabis Market, once dubbed “the Costco of cannabis” for its 10,000-pound wholesale inventory, announced it would close after repeated break-ins caused $1.5 million in losses, according to Portland television station KGW.