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New superstore along I-75 targets Up North travelers with wholesale prices

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This story was republished with permission from Crain’s Detroit and written by Dustin Walsh

Pincanna’s new “superstore” off I-75’s Exit 181 north of Bay City is an experiment in sales craftsmanship.

The store in rural Pinconning, which opened in February, sells its own marijuana flower, vapes, and edibles — cultivated a mere 300 yards away at Pincanna’s 135,000-square-foot cultivation facility — at wholesale cost. For instance, an eighth of its premium flower brand Head Stash Harvest retails at the Pinconning store is $12, compared to $20 for the same product at Pincanna’s East Lansing store.

The arithmetic is simple, according to founder and owner Robert Nusbaum.

Credit: Nic Antaya/Crain’s Detroit Business Rob Nusbaum, founding partner, poses for a portrait at Pincanna’s dispensary in Pinconning, Mich. on June 18, 2024.

“It’s in the middle of nowhere, but it’s a gateway to Up North,” Nusbaum said. “We’re doing this to benefit ourselves and our wholesale partners. When they stop in, they can stock up on our product for much cheaper and decide whether they like it. If they do, they can seek out our goods at one of our stores downstate or another store that sells our goods.”

It’s an effective old school retail trick. Nusbaum is from the family that founded New York Carpet World — the Southfield-based carpet retailer that became the largest in the U.S. with more than 200 stores in 16 states before its sale to Shaw Industries in 1996. At the time of the sale, Nusbaum was a vice president and co-owner alongside his father.

And it’s this customer-focused ideal that’s allowed Pincanna to flourish, building to one of the state’s largest cultivators. But Nusbaum doesn’t know weed and so he’s organized the cultivation’s leadership around those who do — entrepreneurial growers and processors who 10 years ago were black market dealers and peddlers of dope.

Credit: Nic Antaya/Crain’s Detroit Business JuJuan Coleman, creator of Funky Extracts, poses for a portrait at Pincanna in Pinconning, Mich. on June 18, 2024.

Let ’em run

Ju Juan Coleman, known as “Funk” in the cannabis world, has been making marijuana edibles — cookies, cake pops, cereal bars, and more — for over 20 years. Most of that time illegally, from the cover of his home kitchen in Detroit. He started making edibles to treat himself for sickle cell anemia — an often painful genetic blood disorder most common among Black Americans.

But now, Coleman, and his Funky Extracts brand of edibles, operate out of a state-of-the-art commercial kitchen, cranking out 400,000 infused edibles a month, such as Hot Cheese Curls, Funky-uns, and even marijuana-infused almonds.

Nusbaum and his partners bought the Funky Extracts brand and moved Coleman into its Pinconning kitchen as an infusion specialist. Soon, they promoted him to processing manager and head of Pincanna’s kitchen, creating all of Pincanna’s edible products.

Coleman’s boss started the same way.

Vince Volovlek, while touring Pincanna’s processing rooms, described his battle with opioids following an ATV accident that resulted in him nearly losing his right arm. He turned to marijuana to get off the addictive prescription pills.

Credit: Nic Antaya/Crain’s Detroit Business A detail of Michigan Organic Rub cannabis topical product is pictured at Pincanna’s dispensary in Pinconning, Mich. on June 18, 2024.

Rubbing the foot-long scar on his arm, he said he founded Michigan Organic Rub in 2013 to deal with the pain. The company produced, and still produces, balms containing marijuana THC, which has been shown in scientific studies to reduce inflammation, help to heal wounds and help skin cell regeneration.

Nusbaum bought his company as well in 2019 before promoting Volovlek to director of processing for the whole company.

“Everybody’s got a skill,” Nusbaum said. “You’ve got to let them run.”

Credit: Nic Antaya/Crain’s Detroit Business An employee packages product at Pincanna in Pinconning, Mich. on June 18, 2024.

This appears to be part of Nusbaum’s philosophy, finding experts in the product but green in business operations and acting as a liaison to guide them to profits.

Nusbaum makes the 100-mile trip from metro Detroit to Pinconning every Tuesday to converse with staff and check on operations.

“This is a relationship business we’re building,” Nusbaum said while disrobing from a polypropylene suit donned to prevent contaminants from coming into the grow house. “At the start we had the beginnings of a team, but when we got introduced to these guys, we saw the value of them to us and us to them. They had a schtick and it’s worked out fantastic.”

And Nusbaum and team will turn to anywhere to find talent. A worker in its packaging department, an entry-level position at the company, often doodled while waiting for processed marijuana to make it to the packaging department. After seeing the doodles, Nusbaum made the worker the head of the company’s packaging design with a front office.

Credit: Nic Antaya/Crain’s Detroit Business Cannabis edible products at Pincanna’s dispensary in Pinconning, Mich. on June 18, 2024.

Exit 181 and quickly

But this model hasn’t always been easy, relying on those passionate entrepreneurs to develop your products. Passions and profits aren’t synonyms.

“We’re here to pull in the reins a little bit if necessary,” Nusbaum said. “All these guys come up with stuff all the time and we have to sit down and figure out if it’s necessary to the company. This has been a crazy and tough business for a few years. It was rough. But I am very happy with where we are right now. It’s been a challenging road to get here, but we’re here now.”

Nusbaum recently brought in Don Newman, former director of cultivation at High Life Farms and heavily tattooed power lifter, to improve its marijuana growing operations.

Newman, who was an illegal grower in Ohio before joining the legal market in Colorado when it was legalized a decade ago, brought sophistication to the operations and increased production to 30,000 pounds of product from just 16,000.

He did so without expanding the facility, using more plants per growing table and different pruning methods.

“We’re producing twice as much as we were a year ago and that’s all because of Don,” Nusbaum said. “We have better production and our quality has gone through the roof. We’ve really started something special here.”

Pincanna operates four retail stores — Pinconning, Kalkaska, East Lansing and Kalamazoo — with two more opening soon in Mount Pleasant and Saline.

Nusbaum said the company is hoping to operate up to 12 stores, which would allow Pincanna to sell most of its flower to its own shops, boosting profit margins.

“We want to control our own destiny,” Nusbaum said.

But the destiny of Pincanna remains unforeseen for now. Nusbaum, 63, started the company for an eventual exit.

“As long as we’re flourishing as a company, I’ll stay in until I get the right offer,” he said. “I am in no rush, but the ultimate goal is to sell the company.”

Nusbaum said, realistically, he believes an exit will happen within three to five years. But, until, then you can find him learning from the weed experts he employs every Tuesday in the one-stoplight town of Pinconning, a city known for producing cheese while Nusbaum turns weed into cheddar.



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Nebraska medical cannabis regulations stall in legislative committee

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A Nebraska legislative committee voted 5-3 against advancing a bill designed to implement and regulate the state’s medical cannabis program, leaving legislators and advocates searching for alternative paths forward, according to the Nebraska Examiner.

The General Affairs Committee rejected Legislative Bill 677, sponsored by State Sen. Ben Hansen of Blair, during a Thursday vote where committee members declined to offer amendments to the legislation, the publication reported.

“I don’t want to shut all the doors right now, but some doors are closing, and they’re closing fast, and so we have to act,” Hansen told reporters after the vote, according to the Examiner.

Nebraska voters approved medical cannabis in November 2024, with residents legally permitted to possess up to 5 ounces with a healthcare practitioner’s recommendation since mid-December. However, the regulatory commission created by the ballot initiative lacks effective power and funding to regulate the industry.

Hansen described his legislation as “a must” for 2025 to prevent a “Wild West” scenario in the state’s cannabis market. The bill would have expanded regulatory structure through the Nebraska Medical Cannabis Commission and extended deadlines for regulations and licensing to allow more time for implementation, the Examiner noted.

Committee disagreements centered on proposed restrictions. A committee amendment would have prohibited smoking cannabis and the sale of flower or bud products while limiting qualified healthcare practitioners to physicians, osteopathic physicians, physician assistants or nurse practitioners who had treated patients for at least six months.

The amendment also would have limited qualifying conditions to 15 specific ailments including cancer, epilepsy, HIV/AIDS, and chronic pain lasting longer than six months.

State Sen. Bob Andersen of Sarpy County opposed allowing vaping due to concerns about youth drug use, while committee chair Rick Holdcroft suggested selling cannabis flower would be “a gateway toward recreational marijuana,” a claim Hansen “heavily disputed,” according to the Examiner.

Hansen now faces a difficult path forward, requiring at least 25 votes to pull the bill from committee and then needing 33 senators to advance it across three rounds of debate, regardless of filibuster attempts.

Crista Eggers, executive director of Nebraskans for Medical Marijuana, remained optimistic despite the setback.

“This will not be the end,” Eggers said, according to the outlet. “Giving up has never been an option. Being silenced has never been an option. It’s not over. It’s not done.”

The legislative impasse is further complicated by ongoing litigation. Former state senator John Kuehn has filed two lawsuits challenging the voter-approved provisions, with one appeal pending before the Nebraska Supreme Court. The state’s Attorney General is also trying to do something about the hemp question, akin to other states across the country.



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One of Las Vegas’ cannabis lounges closes its doors

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Nevada’s cannabis lounge experiment faces some expected growing pains, with one of just two state-licensed venues closing its doors after barely a year in business, according to the Las Vegas Weekly.

“The regulatory framework, compliance costs and product limitations just don’t support a sustainable business model,” said Thrive Cannabis managing partner Mitch Britten, who plans to convert the space into an event venue until regulations loosen up.

The closure leaves Planet 13’s Dazed Consumption Lounge as the only operational state-regulated cannabis lounge in Nevada. Dazed manager Blake Anderson estimates the venue attracts around 250 customers daily, primarily tourists. One other establishment, Sky High Lounge, has operated since 2019 on sovereign Las Vegas Paiute Tribe land exempt from state regulations.

Even with Nevada regulators conditionally approving 21 more lounge licenses, potential owners are struggling to meet the $200,000 liquid assets requirement – particularly social equity applicants from communities hit hardest by prohibition.

Recreational marijuana has been legal statewide since 2017, but public consumption remains prohibited. That’s created an obvious disconnect for the millions of tourists who visit Las Vegas annually but have nowhere legal to use the products they purchase. The state recorded roughly $829 million in taxable sales during the 2024 fiscal year.

“It always comes down to money, and it’s difficult to get a space if you can’t afford to buy a building. On top of that, getting insurance and finding a landowner who’s willing to lease to a cannabis business is a challenge in and of itself,” said Christopher LaPorte, whose consulting firm Reset Las Vegas helped launch Smoke and Mirrors, told Las Vegas Weekly.

Many think the key to future success lies in legislative changes that would allow lounges to integrate with food service and entertainment – playing to Las Vegas’s strengths as a hospitality innovator. In the meantime, the industry will continue to adapt and push forward.

“Things take time,” LaPorte said. “There’s a culture that we have to continue to embrace and a lot of education that we still have to do. But at the end of the day, tourists need a place to smoke, and that’s what these places are.”



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Psyence Group consolidates its shares

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Psyence Group Inc. (CSE: PSYG) told investors that it will be consolidating all of its issued and outstanding share capital on the basis of every 15 existing common shares into one new common share effective April 23, 2025 with a record date of April 23, 2025. As a result of the consolidation, the issued and outstanding shares will be reduced to approximately 9,387,695 on the effective date.

This is the second time a Psyence company has consolidated shares recently. In November, its Nasdaq-listed associate, Psyence Biomedical Ltd. (Nasdaq: PBM), implemented a 1-for-75 share consolidation as the psychedelics company worked to maintain its Nasdaq listing.

Psyence Group reported earnings in February when the company delivered a net loss of C$3 million and was reporting as a going concern. At the end of 2024, the company said it had not yet achieved profitable operations, has accumulated losses of C$48,982,320 since its inception.

Total assets at the end of 2024 were C$11,944,478 and comprised predominantly of: cash and cash equivalents of C$10,611,113, other receivables of C$159,808, investment in PsyLabs of C$1,071,981 and prepaids of C$68,243.

Still, the company is pushing ahead. Psyence told investors that it has historically secured financing through share issuances and convertible debentures, and it continues to explore funding opportunities to support its operations and strategic initiatives. “Based on these actions and
management’s expectations regarding future funding and operational developments, the company believes it will have sufficient resources to meet its obligations as they become due for at least the next twelve months,” it said in its last financial filing.

The company said it believes that the consolidation will position it with greater flexibility for the development of its business and the growth of the company.

 



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