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MSOs brush off intoxicating hemp stigma

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With the outlook for rescheduling becoming cloudier, multistate operators have begun hedging their bets by dipping into the hemp side of the industry, which was broadly legalized by the 2018 Farm Bill.

Efforts to make changes to hemp legalization haven’t gotten very far, particularly since the update for the Farm Bill that was supposed to happen in 2023 has been extended until March. And in the chaos that is the new Trump administration, what is typically a big priority has been pushed to the sidelines.

Green Market Report recently spoke with Cornbread Hemp Co-Founder Jim Higdon about his visit to Washington D.C. to check on the progress of the bill. What he came away with was a belief that there’s no appetite for conservative bans around hemp products.

Higdon also warned that since the Farm Bill appears to be a low priority, it could get extended again, leaving the current rules intact. That would keep the unregulated and profitable hemp market alive, which is appealing to regulated cannabis companies. No testing? Interstate commerce? No extreme taxation? No wonder the MSOs want a piece of the action.

Just the intoxicating hemp beverage market is estimated to have a $13 billion market potential, according to Alliance Global Partners. Since the products aren’t regulated or tracked, it’s difficult to know how much is being sold online or in smoke shops or even convenience stores. However, it’s not a stretch to say it’s already a multimillion dollar market.

Hemp hemp hooray

Several top top MSOs have already launched their own hemp brands. Here are a few.:

  • Curaleaf launched a new line of hemp-derived THC products under its Select and Zero Proof brands. These products are available direct-to-consumer through the company’s online platform, TheHempCompany.com, and include items such as gummies and seltzers.
  • Organigram Holdings invested $2 million in March 2024 in Open Book Extracts, a North Carolina-based company  that specializes in hemp-derived extracts and products. In January, the company acquired Motif Labs, a Canadian extractor known for its hemp vapes and infused pre-rolls. Organigram also has a wellness brand, Monjour, which predominantly offers CBD-infused gummies without THC.
  • Canopy Growth’s Wana Brands launched an online hemp e-commerce store in August 2024 called “Wanderous.” The platform features products from reputable brands, including Wana, Cann, Happi, Charlotte’s Web, Martha Stewart CBD and MXXN. The shop is age-gated and features products with hemp THC levels.
  • Green Thumb Industries partnered with famed NYC Magnolia Bakery to offer hemp-derived THC-infused desserts. The company also licensed its Incredibles edibles brand to Urb, a manufacturer specializing in hemp-derived products. In January, the company announced a two-year partnership with Chicago music venue The Salt Shed for an onsite store selling hemp-derived Delta-9 THC (HD9) products.
  • Tilray’s subsidiary Manitoba Harvest has a long history of offering hemp-derived foods, but the company is also leaning into its hemp beverage line Happy Flower and more recently its Herb & Bloom brand.
  • Verano offers hemp-derived products through their Encore Edibles line which features a range of cannabis-infused edibles, such as gummies, chocolates, and mints, which are formulated with THC and other cannabinoids.

One notable holdout is Cresco Labs. CEO Charlie Bachtell was asked about hemp in the company’s last earnings call. He said he sees it as an opportunity, but also a risk.

“We’re hyperfocused on developing a responsible, respectable and robust cannabis industry, but that really is a cannabinoid industry,” he said. “But the issue with intoxicating hemp is, if it’s going to create risk to the future of our ability to get reform for a responsible and respectable cannabinoid – approach to cannabinoids, then that’s the issue.”

Bachtell added that the company continues to monitor the market.



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Nebraska medical cannabis regulations stall in legislative committee

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A Nebraska legislative committee voted 5-3 against advancing a bill designed to implement and regulate the state’s medical cannabis program, leaving legislators and advocates searching for alternative paths forward, according to the Nebraska Examiner.

The General Affairs Committee rejected Legislative Bill 677, sponsored by State Sen. Ben Hansen of Blair, during a Thursday vote where committee members declined to offer amendments to the legislation, the publication reported.

“I don’t want to shut all the doors right now, but some doors are closing, and they’re closing fast, and so we have to act,” Hansen told reporters after the vote, according to the Examiner.

Nebraska voters approved medical cannabis in November 2024, with residents legally permitted to possess up to 5 ounces with a healthcare practitioner’s recommendation since mid-December. However, the regulatory commission created by the ballot initiative lacks effective power and funding to regulate the industry.

Hansen described his legislation as “a must” for 2025 to prevent a “Wild West” scenario in the state’s cannabis market. The bill would have expanded regulatory structure through the Nebraska Medical Cannabis Commission and extended deadlines for regulations and licensing to allow more time for implementation, the Examiner noted.

Committee disagreements centered on proposed restrictions. A committee amendment would have prohibited smoking cannabis and the sale of flower or bud products while limiting qualified healthcare practitioners to physicians, osteopathic physicians, physician assistants or nurse practitioners who had treated patients for at least six months.

The amendment also would have limited qualifying conditions to 15 specific ailments including cancer, epilepsy, HIV/AIDS, and chronic pain lasting longer than six months.

State Sen. Bob Andersen of Sarpy County opposed allowing vaping due to concerns about youth drug use, while committee chair Rick Holdcroft suggested selling cannabis flower would be “a gateway toward recreational marijuana,” a claim Hansen “heavily disputed,” according to the Examiner.

Hansen now faces a difficult path forward, requiring at least 25 votes to pull the bill from committee and then needing 33 senators to advance it across three rounds of debate, regardless of filibuster attempts.

Crista Eggers, executive director of Nebraskans for Medical Marijuana, remained optimistic despite the setback.

“This will not be the end,” Eggers said, according to the outlet. “Giving up has never been an option. Being silenced has never been an option. It’s not over. It’s not done.”

The legislative impasse is further complicated by ongoing litigation. Former state senator John Kuehn has filed two lawsuits challenging the voter-approved provisions, with one appeal pending before the Nebraska Supreme Court. The state’s Attorney General is also trying to do something about the hemp question, akin to other states across the country.



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One of Las Vegas’ cannabis lounges closes its doors

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Nevada’s cannabis lounge experiment faces some expected growing pains, with one of just two state-licensed venues closing its doors after barely a year in business, according to the Las Vegas Weekly.

“The regulatory framework, compliance costs and product limitations just don’t support a sustainable business model,” said Thrive Cannabis managing partner Mitch Britten, who plans to convert the space into an event venue until regulations loosen up.

The closure leaves Planet 13’s Dazed Consumption Lounge as the only operational state-regulated cannabis lounge in Nevada. Dazed manager Blake Anderson estimates the venue attracts around 250 customers daily, primarily tourists. One other establishment, Sky High Lounge, has operated since 2019 on sovereign Las Vegas Paiute Tribe land exempt from state regulations.

Even with Nevada regulators conditionally approving 21 more lounge licenses, potential owners are struggling to meet the $200,000 liquid assets requirement – particularly social equity applicants from communities hit hardest by prohibition.

Recreational marijuana has been legal statewide since 2017, but public consumption remains prohibited. That’s created an obvious disconnect for the millions of tourists who visit Las Vegas annually but have nowhere legal to use the products they purchase. The state recorded roughly $829 million in taxable sales during the 2024 fiscal year.

“It always comes down to money, and it’s difficult to get a space if you can’t afford to buy a building. On top of that, getting insurance and finding a landowner who’s willing to lease to a cannabis business is a challenge in and of itself,” said Christopher LaPorte, whose consulting firm Reset Las Vegas helped launch Smoke and Mirrors, told Las Vegas Weekly.

Many think the key to future success lies in legislative changes that would allow lounges to integrate with food service and entertainment – playing to Las Vegas’s strengths as a hospitality innovator. In the meantime, the industry will continue to adapt and push forward.

“Things take time,” LaPorte said. “There’s a culture that we have to continue to embrace and a lot of education that we still have to do. But at the end of the day, tourists need a place to smoke, and that’s what these places are.”



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Psyence Group consolidates its shares

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Psyence Group Inc. (CSE: PSYG) told investors that it will be consolidating all of its issued and outstanding share capital on the basis of every 15 existing common shares into one new common share effective April 23, 2025 with a record date of April 23, 2025. As a result of the consolidation, the issued and outstanding shares will be reduced to approximately 9,387,695 on the effective date.

This is the second time a Psyence company has consolidated shares recently. In November, its Nasdaq-listed associate, Psyence Biomedical Ltd. (Nasdaq: PBM), implemented a 1-for-75 share consolidation as the psychedelics company worked to maintain its Nasdaq listing.

Psyence Group reported earnings in February when the company delivered a net loss of C$3 million and was reporting as a going concern. At the end of 2024, the company said it had not yet achieved profitable operations, has accumulated losses of C$48,982,320 since its inception.

Total assets at the end of 2024 were C$11,944,478 and comprised predominantly of: cash and cash equivalents of C$10,611,113, other receivables of C$159,808, investment in PsyLabs of C$1,071,981 and prepaids of C$68,243.

Still, the company is pushing ahead. Psyence told investors that it has historically secured financing through share issuances and convertible debentures, and it continues to explore funding opportunities to support its operations and strategic initiatives. “Based on these actions and
management’s expectations regarding future funding and operational developments, the company believes it will have sufficient resources to meet its obligations as they become due for at least the next twelve months,” it said in its last financial filing.

The company said it believes that the consolidation will position it with greater flexibility for the development of its business and the growth of the company.

 



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