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Mississippi, Medical Cannabis Advertising and the First Amendment

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Mississippi’s Initiative 65

Easily one of the biggest legislative surprises of the 2020 was the passing of Mississippi’s Initiative 65, a medical cannabis bill with an extensive qualifying conditions list. In arguably the reddest and most socially conservative state in America — where only one Democrat has served as Governor since 1992, and where Republicans have a considerable majority in both houses of the Legislature — 69 percent of Mississippians gave Initiative 65 a landslide victory.

It’s worth noting that this bill passed in a state where the governor called the implementation of medical cannabis a “liberal” ballot created by “stoners” — despite it being very hard to believe that 70 percent of Mississippians are stoners, much less liberal stoners at that. A medical cannabis bill passing by a margin that substantial is undeniable proof in the very present support for at least medical cannabis expansion among Republicans remains on solid footing.

Since early 2023, medical cannabis has been available for qualifying patients in Mississippi and has sold over $35 million in its first year of sales and there are over 180 licensed dispensaries throughout the state. From Corinth all the way down to Biloxi, there are plentifully stocked dispensaries that are ready to serve the public.

Although medical cannabis is readily accessible for Mississippians who qualify, the state’s industry is still facing the continuous issues that always seem to arise over properly marketing and advertising either a cannabis brand or store. Partially due to the federal status and the stringent policies of nearly every major social media platform, digital marketing strategies for fully licensed and compliant cannabis companies are extremely limited. Because of these restrictions, cannabis brands and dispensaries are finding both success and reliability in their advertising through non-digital means, those being print magazine advertisements and more notably, highway billboard advertisements.

Advertising for Cannabis Businesses

Still though, the troubles surrounding proper advertising persist. Recently, the ruling of a federal judge in Mississippi has made advertising for cannabis businesses within the state even more difficult. Back in November, the owner of the Olive Branch-located medical cannabis dispensary Tru Source, Clarence Cocroft II, filed a federal lawsuit against numerous departments in Mississippi challenging the strict regulations that put lawfully operating cannabis businesses at a significant disadvantage when trying to successfully advertise. The argument that Cocroft and his attorneys leaned on was that the banning of medical cannabis dispensaries from advertising in Mississippi violates the business owners’ First Amendment rights. The defendants in the lawsuit represent a number of governmental departments, from the Department of Health to the Alcoholic Beverage Control Bureau.

“All I want to do, like any other business owner, is have the opportunity to advertise. If I pay taxes in this business, which I do, I should be able to advertise,” Cocroft said at a news conference. “All I’m asking from this state is to provide us with the same liberty that they’ve provided other businesses.”

Apparently, the advertising regulations entirely prohibit the advertising of medical cannabis businesses in any medium, whether that be digital or physical. Whereas other states have either local or statewide cannabis magazines and sites that allow cannabis businesses to properly advertise, Mississippi forbids cannabis businesses to even place magazine ads according to the regulations. Worse even for the neighboring states, they also have similarly disadvantageous policies. Arkansas, Louisiana and Alabama all prohibit dispensaries from advertising through “public mediums.”

“Under the ban, Clarence can’t advertise in any media. He cannot place ads in newspapers or magazines, on television or radio, or even on billboards that he already owns,” said Katrin Marquez, one of Cocroft’s attorneys. “The First Amendment does not allow a state to completely censor a legal business. If it is legal to sell a product, it is legal to talk about that product.”

Unfortunately for Cocroft and his fellow Mississippi cannabis business owners, Judge Michael P. Mills of the United States District Court for the Northern District of Mississippi sided with the state in a late January ruling. In his ruling, Judge Mills cited the still active federal prohibition of cannabis and that due to cannabis businesses not being considered a “lawful activity”, those businesses are not rewarded the same constitutional protections that other types of commercial speech or advertising usually receive.

Mills described relaxing the prohibition of medical cannabis advertising as a “drastic intrusion upon state sovereignty” and that by legalizing medical cannabis, the Mississippi Legislature had ventured further with cannabis reform as a whole than the United States Congress. “In light of this fact, on what basis would a federal court tell the Mississippi Legislature that it was not entitled to dip its toe into the legalization of marijuana, but, instead, had to dive headfirst into it?” Mills rhetorically asked in his ruling.

Mississippi Court Cannabis Ruling

This isn’t the first time we have disagreed with Mississippi court cannabis ruling. And despite the lawsuit being dismissed, Cocroft remains optimistic. He plans to appeal the decision to the 5th U.S. Circuit Court of Appeals. Cocroft views this lawsuit as eventually monumental, especially if it can overturn the many stringently anti-cannabis policies that exist across almost all traditional advertising platforms and strategies. “I’m prepared to fight this fight for as long as it takes,” Cocroft said. “This case is bigger than me and my dispensary, it is about defending the right of everyone to truthfully advertise their legal business in the cannabis industry.”



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Trump Might Reclassify Marijuana. He Should Do This Instead

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President Donald Trump confirmed earlier this week that he is weighing rescheduling marijuana—that is, moving the drug to a less-restrictive classification under federal law. State-legal marijuana companies have salivated at the possibility and are pouring millions of dollars into efforts to convince Trump to go along with this Biden-era idea. While the president is personally uncomfortable with legal weed, the Wall Street Journal reports, he also believes that making this change on marijuana would put him on the right side of an 80/20 issue.

But the president can move in a popular direction on pot without rescheduling, a change that would be disastrous for public health and orderliness. He need only take a series of steps to expand medical research into pot. This would give him a political victory while preventing the messy consequences of rescheduling.

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Shifting marijuana from its current position on Schedule I to Schedule III of the federal list of controlled substances would designate the drug as having lesser potential for abuse and assert that it has accepted medical uses. In its waning days, the Biden administration initiated efforts to reschedule but failed to complete the change before Trump took office.

The state-legal companies pushing for rescheduling are doing so because they stand to gain the most. A move to Schedule III would let them deduct business expenses on their federal taxes—a benefit that the U.S. tax code prohibits for trafficking in substances listed in Schedules I and II.

Advocates of rescheduling usually downplay this pecuniary motive. Instead, they claim that rescheduling will make it easier to do medical research on pot. That’s a persuasive pitch—labeling marijuana as “medical” makes it seem more benign. While about 70 percent of Americans favor legalizing marijuana, roughly a third choose only medical legalization when given the option.

It’s not obvious that rescheduling would make research easier, though. Schedule I substances are subject to strict research controls, including onerous registration processes and on-site storage rules. Schedule III substances face lower barriers. Yet as the Congressional Research Service explained last year, “medical researchers and drug sponsors of marijuana or CBD containing drugs would not benefit from these looser restrictions associated with rescheduling without congressional action.”

That’s because of the Medical Marijuana and Cannabidiol Research Expansion Act (MMCREA), a 2022 law that created separate rules for marijuana to reduce the burdens of doing research on the drug. Rescheduling would not affect this separate track. The result, legalization advocate and lawyer Shane Pennington has argued, is that the effects of rescheduling and de-scheduling are now much harder to achieve than before the law meant to make research easier was passed.

But even if rescheduling won’t make research easier, the political insight of its advocates—that people want to support medical marijuana research—is a good one. That’s why the Trump administration, rather than rescheduling, should push as hard as possible into actually expediting medical marijuana research. Doing so would give Trump the political victory he wants, without making pot more accessible and incurring any of the associated consequences.

Trump could take several unilateral actions to speed medical marijuana research. Start with recommitting his administration to implementing the MMCREA—which members of Congress complained the Biden administration was dragging its feet on.

The MMCREA has a number of provisions, many of which Trump could bolster with executive action. For example, the act requires that the Drug Enforcement Administration reply to registration applications by researchers and manufacturers within 60 days. Because these decisions are made unilaterally by an executive agency, Trump could impose what amounts to a “shall issue” standard, mandating that applications be automatically approved after 60 days absent a denial.

The MMCREA also requires the administration to ensure an “adequate and uninterrupted” supply of marijuana for research purposes. Previously, only the University of Mississippi was authorized to grow pot for medical research. A spate of new approvals and deregulation, including under the last Trump administration, has somewhat increased the number of approved growers. Trump could mandate that the Drug Enforcement Administration move to grow further the number of “bulk suppliers” through new approvals. He could also have the DEA issue more permits for importing marijuana under 21 CFR 1312. Most aggressively, he could use the DEA’s waiver authority to let pharmacies dispense marijuana for research purposes directly.

The Trump administration could build on this effort in other ways. For example, federal research funding could be earmarked to provide compliance infrastructure (like the secure storage needed for Schedule I substances) for researchers deterred by the costs. The administration could direct the National Institute on Drug Abuse to prioritize funding on medical marijuana’s applications, with a mandate to both NIDA and the Department of Health and Human Services (HHS) to consider all ways to expedite the research review and approval process.

Lastly, the Biden administration’s decision to reschedule was based on a flawed HHS report, which ejected the traditional “five-factor” test for commonly accepted medical use and relied on low-quality evidence to arrive at the desired result. Trump could seek a new analysis from HHS, which should provide not only a review of the currently available evidence under the conventional standard but also clarity on what research would be needed to ascertain marijuana’s appropriate scheduling status—including a possible move to Schedule II, which would make it medically available but ineligible for the tax deductions allowed for trade in Schedule III substances.

Of course, it’s possible that plant cannabis—as distinct from the isolated chemical compounds CBD and THC, already used in several medications—has no real medical value. But that doesn’t mean more research is bad. As an ardent critic of marijuana legalization, I’d be happy to find good evidence that cannabis can be used as a medicine.

Regardless, a big push on marijuana research would help Trump cut the Gordian Knot of the rescheduling debate. It would give him credit with the public without further enabling the spread of an addictive substance that a majority of Americans now see as harmful. That’s a win-win for both the president and America.

Photo by LEONARDO MUNOZ/AFP via Getty Images

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Two arrested at Mississippi airport for trafficking marijuana

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SUNFLOWER COUNTY, Miss. (WJTV) – Two men were arrested at a Mississippi airport for trafficking marijuana, authorities said. Agents with the Mississippi Bureau of Narcotics (MBN), with assist…



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Native Warm-Season Grasses as Forage in Mississippi: Weed Control | Mississippi State University Extension Service

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Native Warm-Season Grasses as Forage in Mississippi: Weed Control | Mississippi State University Extension Service



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