[PRESS RELEASE] – TORONTO, Oct. 27, 2025 – Emerald Hour, the nonalcoholic cannabis cocktail brand from The Boston Beer Co., announced the launch of new cocktail-inspired THC gummies, infused with live rosin and solventless cannabis diamonds.

Now available at dispensaries across Ontario and Alberta, each Emerald Hour gummy is 100% vegan and contains 5 milligrams of THC. Two Emerald Hour craft cannabis gummies are packaged in discreet purse- and pocket-friendly two-pack containers.

Emerald Hour’s first gummy is Peach & White Grape, a flavorful nod to the refreshing brunch classic.

“Boston Beer Company is renowned for crafting high-quality beverages, and we bring that same commitment to excellence to our gummies,” said Paul Weaver, the Toronto-based head of cannabis for Boston Beer. “Emerald Hour gummies are made for the discerning cannabis consumer. Infused with live rosin and solventless diamonds, they deliver a full-spectrum cannabis experience in pocket-friendly, sustainable packaging.”

Emerald Hour Cannabis Cocktails

Emerald Hour gummies are an expansion of the brand’s existing lineup of ready-to-drink, nonalcoholic cannabis cocktails. Emerald Hour beverages launched in January 2025 and are now available in more than 600 dispensaries across Canada. Sold in 222-milliliter mini-cans, each cannabis cocktail contains 10 milligrams of THC and offers a premium, nonalcoholic experience.

Emerald Hour’s current beverage lineup includes:

• Agave, Lime & Sea Salt
• Cranberry & Citrus
• Ginger & Lime
• Lime & Mint

Promoting Responsible Consumption

Responsible cannabis consumption means being mindful not only of your intake, but also of how you store your products. To celebrate the launch of Emerald Hour gummies, the brand is partnering with Ally, a women-owned brand focused on secure, stylish storage, to educate consumers around a new way to preserve their cannabis experience. Ally containers are smell-proof and feature a three-digit lockable code, keeping your cannabis safe, discreet and protected. Consumers can explore Ally at www.theallyco.com.

Visit EmeraldHourCannabis.com or follow @DrinkEmeraldHour on Instagram to locate your nearest dispensary and to find the latest updates on Emerald Hour’s innovative beverages and gummies.

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Depending on who you ask, THCA is either the future of cannabis or the latest hemp loophole. It’s the molecule turning “legal” hemp flower into a legitimate high—the chemistry trick that’s reshaping dispensary menus and blurring the line between hemp and weed.

Once a quiet lab term, THCA is now everywhere: in jars, pre-rolls, vapes, and hashtags. It’s science and street smarts rolled into one—proof that the plant always finds a way.

So what is THCA, really? How does it work? And why is everyone suddenly talking about it? Let’s dig in.

What Is THCA?

THCA stands for tetrahydrocannabinolic acid, the raw, non-psychoactive form of THC found naturally in cannabis plants. In living or freshly harvested flower, most of the THC actually exists as THCA. It’s a compound that won’t get you high until heat enters the equation.

THCA is the plant’s way of storing THC in a dormant state. When you smoke, vape, or bake, the heat triggers decarboxylation, the chemical reaction that removes a carbon group and transforms THCA into the THC molecule we all know and love.

In short:

• Raw cannabis = high in THCA, non-intoxicating
• Heated cannabis = THCA converts to THC, psychoactive

That’s the big secret behind “THCA flower.” It’s cannabis rich in THCA and low in delta-9 THC when tested, making it technically compliant hemp under federal law. But when you spark it, it becomes the real deal.

THCA vs. THC: What’s the Difference?

While they share nearly identical structures, THCA and THC behave very differently. The distinction comes down to that little extra carboxyl group (–COOH) on the THCA molecule.

In its raw state, THCA doesn’t activate the CB1 receptors that create the “high.” But apply heat, and that small structural change flips the switch—turning potential energy into psychoactive power.

The Science of Decarboxylation

Decarboxylation is what transforms THCA into THC. Think of it like roasting coffee beans—same ingredients, new chemistry.

When cannabis is heated—whether in a joint, a vape, or an oven—THCA loses its extra carbon dioxide molecule (CO₂). That small change alters its shape just enough to let it fit perfectly into the brain’s cannabinoid receptors.

General temperature guide:

• Light decarb: ~200°F (93°C) for 45–60 minutes
• Full conversion: ~220°F (104°C) for 30–45 minutes
• Overheating (>250°F) starts degrading THC into CBN, which delivers a heavier, sleepier effect

Most consumers don’t need to worry about this science because their lighter or vape pen does the job in real time. But understanding decarboxylation helps explain why THCA flower is legally hemp, yet functionally weed once it’s smoked.

Is THCA Legal?

The legality of THCA is a tangled web. What’s allowed often depends on when it’s measured, where, and under what definition.

Federal Baseline: The 2018 Farm Bill & “Hemp” Definition

The 2018 Farm Bill legalized hemp (and derivatives) if delta-9 THC (on a dry weight basis) is ≤ 0.3%. That law does not explicitly define limits on THCA. Because THCA is not delta-9 THC itself, some interpreted that high-THCA, low-THC hemp is permissible. 

However, regulators frequently require a “total THC” test, meaning delta-9 THC + THCA×0.877 (a conversion factor). Under that regime, high-THCA products may push total THC over 0.3%, making them non-compliant.

In recent moves, federal proposals have surfaced that seek to redefine “hemp” by total combined THC (including THCA) rather than just delta-9 THC. If passed, many THCA-rich products would become illegal even if delta-9 THC is low.

Some legal analysis and DEA commentary suggest THCA might be considered under the analog doctrine (treated like THC) because it readily converts, making its regulatory status vulnerable.

State by State: Patchwork Rules

States vary wildly.

• Some states explicitly treat THCA as controlled or restrict its sale.
• Others allow THCA flower under hemp laws if delta-9 THC remains low at sale time.
• In certain jurisdictions, lawmakers have pushed bans or stricter rules on intoxicating hemp derivatives that include THCA products. 
• Legal observers warn that the “loophole era” of THCA may be closing, with states ramping enforcement. 

So: THCA may be legal in one state, restricted in another, and borderline in the next. Always check local law—and assume things could change rapidly.

Why THCA Flower Is Everywhere Right Now

THCA flower exploded in popularity because it delivers a familiar experience—the taste, smell, and potency of real cannabis—without technically breaking federal hemp limits.

For consumers in states without recreational dispensaries, it’s a game-changer. For brands, it’s a way to innovate legally. And for the cannabis industry as a whole, it’s a fascinating snapshot of how quickly science, law, and culture adapt to each other.

In other words: THCA flower sits right at the intersection of chemistry and creativity — the same space cannabis has always thrived in.

How to Use THCA

Smoking or Vaping: The most common method, and the one that converts THCA to THC instantly. Expect effects similar to standard cannabis, varying by strain and potency.

Edibles: You can decarboxylate THCA flower in the oven (at around 220°F for 30–40 minutes) before infusing it into butter or oil. Once decarbed, it behaves like regular THC in your edibles.

Raw Consumption: If you eat or juice raw THCA flower without heating, you won’t get high, but you may still experience some of the potential wellness benefits linked to cannabinoids. Some people add it to smoothies or salads for this reason.

Topicals: THCA-infused balms and salves may offer localized support for inflammation or muscle soreness without any psychoactive effects.

Does THCA Get You High?

Here’s the simplest answer:

• Raw THCA: No, it’s non-intoxicating.
  Heated THCA: Yes, because it becomes THC.

When you smoke, vape, or cook it, THCA undergoes decarboxylation, converting into the same psychoactive molecule found in traditional cannabis. That’s why THCA flower can feel just like dispensary weed once you light up.

Potential Benefits of THCA

Research on THCA is still in early stages, but preclinical studies and anecdotal reports suggest several areas of promise:

• Anti-inflammatory: THCA may help regulate inflammatory pathways.
• Neuroprotective: Studies have explored its potential role in neurodegenerative diseases.
• Anti-nausea: Early data hints that THCA might reduce nausea or stimulate appetite.
• Antioxidant properties: THCA has been shown to neutralize free radicals.

Many of these effects overlap with THC and CBD, but more research is needed before any definitive medical claims can be made. What’s exciting is that THCA seems to have distinct physiological effects in its raw form, separate from THC’s psychoactivity.

Reading a COA (Certificate of Analysis): What to Look For

Every legitimate THCA product should come with a lab report. Understanding it protects you from buying mislabeled or non-compliant flower.

Here’s how to read it:

1. THCA %: The primary active precursor.
2. Δ9-THC %: Must be below 0.3% for hemp compliance.
3. Total THC: Should be calculated as THC + (THCA × 0.877).
4. Lab credentials: Look for ISO-certified labs using HPLC methods.
5. Date and batch: Recent and traceable.
6. Contaminant screens: Ensure it’s tested for pesticides, heavy metals, and microbes.

Pro tip: High-quality THCA flower usually tests between 20–30% THCA with minimal Δ9. Anything drastically outside that range warrants scrutiny.

How to Store THCA

THCA is sensitive to heat, light, and oxygen. Over time, it can convert into THC or degrade into CBN—both of which change the product’s potency and character.

Storage checklist:

• Keep in airtight, opaque glass jars.
• Store in a cool, dark place — ideally below 70°F (21°C).
• Avoid constant opening/closing or handling.
• For long-term storage, refrigeration (sealed) can help, but allow jars to warm to room temp before reopening.

Proper storage keeps your flower fresh, flavorful, and compliant.

Is THCA Safe?

THCA and THC are both generally well-tolerated, but quality control is everything. Stick with products that:

• Are lab-tested by accredited facilities
• Are free from contaminants
• Clearly list cannabinoid content and source

Because THCA is often sold under hemp law, regulation can be uneven. That’s why buying from trusted, transparent brands—like High Times’ own THCA line—is key.

The High Times Takeaway

The THCA boom represents more than a chemistry lesson—it’s a glimpse into cannabis’s constant evolution. As regulators refine definitions and markets mature, THCA may bridge the gap between hemp and traditional cannabis, giving consumers more choice while pushing science and policy forward.

Whether it remains a legal workaround or becomes fully integrated into the regulated cannabis space, one thing’s certain: THCA has changed the game—and it’s not fading anytime soon.

If you’re curious about the chemistry or just want to experience it yourself, THCA flower offers a way to explore the full spectrum of cannabis, legally, for now.

You can check out High Times’ new line of premium THCA flower, lab-tested, potent, and grown with integrity. Call it hemp, call it weed—we just call it progress.

Frequently Asked Questions

<p>The post The High Times Guide to THCA: What It Is, How It Works, and Why Everyone’s Talking About It first appeared on High Times.</p>

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Guess what is threading its way back to being popular — Gen Z’s surprising new obsession is sew cool.

In a generational twist, young Americans are falling in love with their grandparents’ pastimes. From vinyl records spinning on turntables to typewriters clacking again on dorm desks, Generation Z and Millennials are breathing new life into analog culture. Now, they’re taking nostalgia one step further. You will never guess what is threading its way back to being popular now – sewing machines.

Across TikTok, Instagram, and even in big-box aisles at Costco, sewing is emerging as the latest hands-on hobby to stitch its way back into mainstream life.

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From gardening and journaling to reviving the look of thrifted 1980s windbreakers, Gen Z has turned “old-fashioned” into “on trend.” This generation values individuality, sustainability and creative expression — all things found in vintage-inspired pursuits. Just as vinyl and Polaroid cameras have made a comeback, sewing fits perfectly into the same ethos: it’s tactile, personal, and proudly non-digital.

The resurgence of hands-on creativity isn’t random. It’s a counterbalance to a world that’s often fast, online and disposable. In a sense, young people aren’t just buying less — they’re making more.

Why Sewing Is Trending Again

1. Crafting identity and self-expression
For many, sewing is a declaration of independence from fast fashion. Customizing or making your own clothing offers a sense of empowerment — a creative outlet says, “I made this.” On social media, this translates into content celebrating originality, individuality and style over mass production.

2. Sustainability and slow fashion
Gen Z and Millennials care deeply about sustainability. Sewing gives them a way to reuse, repurpose and repair, rather than toss and replace. Visible mending — repairing clothing in a way shows off the stitches as part of the design — has become a viral movement on TikTok.

3. Screen-break creativity
With most of life lived online, sewing provides an analog escape. It’s hands-on, calming and meditative — a way to literally disconnect from screens. A recent Fortune article noted  many young adults are learning to sew “to get off their phones and save money.”

4. The social media effect
TikTok and Instagram have made sewing trendy, not tedious. Hashtags like #sewingtutorial, #upcycledfashion and #thriftflip are filled with videos showing transformations from thrift-store finds to high-fashion looks. Tutorials and time-lapse reels make the craft feel approachable and rewarding — especially when the finished product is instantly shareable.

RELATED: The Connection Between Country Music And Cannabis

When a major retailer starts stocking modern sewing machines, you know something’s changing. Costco now offers sleek, computerized models like the Singer Heavy Duty 8832 and Brother XR3340, complete with LCD screens, hundreds of stitch patterns, and built-in quilting options. These aren’t your grandmother’s machines — they’re tech-forward tools align with the DIY spirit of younger shoppers.

The fact Costco, known for bulk groceries and electronics, now markets sewing machines signals just how mainstream this revival has become. The craft aisle isn’t just for hobbyists anymore — it’s for creators, side-hustlers and trendsetters.

On Instagram and TikTok, sewing creators are building large, loyal followings. Whether it’s a 20-second video of a thrifted denim jacket getting a new lining or a full tutorial on turning curtains into dresses, sewing content fits perfectly into Gen Z’s creative economy. It’s visually satisfying, shareable, and aspirational in a grounded way — making something from nothing.

Younger users are even reframing the stereotype of sewing as something only grandmothers do. Many proudly show off learning from older relatives while adding a modern twist, connecting generations through thread and fabric.

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