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Florida’s Fluent responds to Reddit whistleblowers

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Cansortium Inc.’s (CSE: TIUM.U) (OTCQB: CNTMF) Fluent brand is facing fallout after an employee and others shared videos and images on social media allegedly showing poor growing conditions at its Tampa, Florida, cultivation facility, in addition to labor accusations.

A video, posted last week on Reddit’s r/FLMedicalTrees forum, appeared to show withering cannabis plants infested with aphids. The post quickly gained traction, bringing in more than 500 upvotes and nearly 300 comments.

“Ma’am this is an aphid farm, we feed our aphids live cannabis to keep them happy healthy and thriving!” the self-identified employee who uses the handle “Old_Length4214” wrote sarcastically in the comments section.

In response, Fluent CEO Robert Beasley confirmed that the video came from the company’s facility, but noted said there are quality control measures to address them.

“As preventing pests and pathogens entirely is not possible, we rely on our quality control program to catch these issues and eliminate them before they move on to the next stage of processing,” Beasley said in an email to Green Market Report on Tuesday.

Beasley outlined a multistep quality assurance process, including daily plant inspections, maintenance trimming and pre-harvest quality grading. He said that plants not meeting quality standards are removed or sent for extraction.

The CEO also addressed the challenges of growing cannabis in Florida’s climate.

“Cannabis does not like excess moisture in soil or in air, and Florida has both,” he explained, noting that these difficulties are factored into pricing and margins.

Another self-identified former employee, who said they worked at Fluent from October 2020 to May 2021, painted a wider picture.

Speaking on condition of anonymity, the former employee, who later worked in compliance for a cannabis testing lab, told GMR that these types of issues are problems for many operators in the state – but called out Fluent as one of the worst offenders.

“Every cultivation has issues … I remember swabbing MedMen’s (before Sunburn bought it) air vents, I remember Curaleaf had a huge issue with mold, Trulieve kept failing for pesticides even though their grow is indoors.”

The Florida Department of Health, which oversees the state’s medical marijuana program, did not respond to GMR’s requests for comment, but Beasley confirmed the agency conducted a routine quarterly inspection on Sept. 12.

“All Department inspections of medical marijuana treatment center facilities are unscheduled,” he said. That the inspection resulted in “one finding regarding waste logs, which the site team has corrected.”

While Beasley downplayed the issue to Green Market Report, the situation appears to have escalated internally. A self-described current Fluent employee, posting anonymously on Reddit as “smokechecklafleur,” described a tense work environment last Friday, two days after the original post.

“A large amount of my coworkers and myself included are considering leaving the company due to how bad things have gotten,” the employee wrote. They detailed new restrictions, including a ban on phones “whatsoever” at work and prohibitions on discussing the grow issues or a “random” visit from the state’s health department the day before.

“Morale is through the floor while management is scrambling to do damage control,” the employee added, “and we’ve been threatened with being terminated every day since the first post for more reasons than I can remember.”

The user also reported that four people had been terminated within an hour of their post.

“These are not new but rather an existing policy that was not being strictly enforced,” Beasley said about allegations that management is trying to stem information flow in response to the increased scrutiny.

He added, “The rationale is that it allows for greater efficiency and safety in the workplace environment. It also prevents incidents such as this where a former employee took pictures of plants being trimmed or disposed of and are claiming they represent the final product output.”

Regarding personnel changes, Beasley said, “We are not able to disclose the details of employment matters, however, we can confirm that if an individual violates Company policy by posting misleading and derogatory information about the Company online, it can lead to termination.”

The CEO said management’s planning a town hall meeting to discuss working conditions “in a professional and respectful setting.”



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Cannabis companies, big and small, collapsed in 2024

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As 2024 winds to a close, the year may well be remembered as one in which the U.S. marijuana industry got a serious wakeup call, with several big-name companies flaming out in spectacular fashion, while plenty of smaller operators also quietly closed up shop.

Even as more state marijuana markets continued their new rollouts – from New York to Ohio to Missouri – the sun set for the last time on several big marijuana names, including MedMen Enterprises, High Times, StateHouse Holdings and Slang Worldwide, all of which just a few years ago seemed poised to become national cannabis brands with impressive portfolios.

Instead, this year the bill came due for a lot of the industry. A few big-name cannabis failures kicked off the reckoning in 2023, such as the major distributor Herbl in California, which had such a web of connections and so much outstanding debt that its ripple effects went on for months. And when those bills arrived, a number of cannabis companies found they were unable to pay.

However, the big players were far from the only casualties this past year; there were also plenty of smaller businesses that went bankrupt or into court-appointed receiverships for various reasons, including Unrivaled Brands, Irwin Naturals, Delta 9 Cannabis and Revolutionary Clinics.

But it wasn’t all bad news for the industry. It’s also worth highlighting the high-profile turnaround of California-based cannabis delivery operator Eaze, which took a wealthy patron to save the business from its troubles.

Eaze even told shareholders in the fall that it was prepping to lay off all employees and close down by the end of the year, before its new owner, billionaire James Henry Clark, resuscitated the company with $10 million of his own money in November after buying the business at auction in August.

Here’s a rundown of some of the high-profile cannabis collapses of 2024 and how they went bust.

MedMen Enterprises

MedMen was by far the highest-profile washout of the year. Originally a darling of the California medical marijuana boom prior to going public in 2018 (CSE: MMEN), the former unicorn formally filed for bankruptcy in Canada and a court-appointed receiver in the U.S. in April, after the company ran up nearly $600 million in debts during a multiyear expansion push that ultimately proved fatal.

Warning signs existed for years before MedMen’s collapse. Founding CEO Adam Bierman suddenly relinquished control of the struggling business in 2020, amid mass layoffs at the multistate operator and ongoing sale of assets in a desperate attempt to right the financial ship. Co-founder Andrew Modlin also resigned at the time.

Even so, four years of a revolving C-suite and new corporate strategies came to naught, and MedMen’s former national empire – which spanned seven states and more than two dozen retail dispensaries – has been resigned to the auction block.

High Times

High Times’ foray into the actual marijuana plant-touching business came to a ruinous conclusion this year when its assets went up for auction after it couldn’t repay a $29 million loan.

The original stoner magazine, which dates back to 1974, pivoted from cannabis media directly into selling marijuana in 2020 with the purchase of 10 California dispensaries from Harvest Health and Recreation for $80 million in a combination cash-and-stock deal.

The parent company, Hightimes Holding Corp., never truly found its footing in the tough California market and endured critical press for years as it struggled. Hightimes Holding Corp. tried to go public in 2023 via a complex intellectual property deal with Lucy Scientific (Nasdaq: LSDI), but that fell apart after a lawsuit from U.S. securities regulators alleged fraud and illegal stock promotion by CEO Adam Levin, which resulted in a settlement of more than $500,000.

High Times was ultimately forced to begin selling off dispensaries and assets this year to settle a $29 million debt to ExWorks, under the management of a court-appointed receiver.

StateHouse Holdings

Originally known as Harborside – a major part of cannabis activism in Northern California during the height of dispensary raids in the Bush and Obama years – StateHouse earlier this year was relegated to bankruptcy in Canada and a court-appointed receiver in the U.S., driven by a lawsuit over $116 million in debt owed to one of its creditors.

Harborside was rebranded as StateHouse in 2022, three years after it was taken public in 2019 by brothers Steve and Andrew DeAngelo, who said later they were forced out by what they described as a hostile takeover. After the DeAngelos were removed, new company leadership went on an acquisition spree, purchasing three companies in the span of a year and rebranding in a bid to become a more powerful overall California brand.

But the move backfired, and it proved too much too quick. StateHouse found itself unable to repay loans from creditor Pelorus Fund, and Pelorus filed suit in September to force StateHouse’s hand.

StateHouse has since been put up for sale, and the receiver in charge is taking bids for assets until Jan. 15, 2025.

Slang Worldwide

At its height, Toronto-based Slang Worldwide distributed cannabis goods to 2,600 dispensaries in 15 states. But in November, the company declared bankruptcy in Canada and entered a receivership in the U.S., after seven years in the marijuana trade, and reported pared-down operations in only Colorado and Vermont.

Slang drew far less media attention than MedMen and High Times, and its quiet path to insolvency arguably more reflects the broader troubles of the U.S. and Canadian cannabis industries in general. After ambitious expansion for several years, Slang was forced to pull out of several key markets, including California, Oklahoma and Oregon, in 2023 as conditions worsened for it and other operators.

More trouble appeared on the horizon as recently as fall 2023, when Slang essentially put itself up for sale when it retained PGP Capital Advisors to evaluate its options.

The bottom line was the company didn’t have $17 million with which to repay creditors when at least one loan comes due in 2025. Slang formally entered bankruptcy in Canada on Nov. 26, according to receiver B. Riley Farber’s website, and a meeting of creditors was scheduled for Monday this week.

In a trustee report, Farber wrote that Slang had just $107,325 in total assets, including $52,529 in cash, against $27.2 million in debts to various creditors.



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Appeals court ruling deals blow to Cannabis Commission – Cannabis Business Executive

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Virginia lawmakers renew push for legal cannabis marketplace – Cannabis Business Executive

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