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California leads the industry in cannabis sales at six-month mark

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Even though California has a mountain of problems and legal market sales are declining, it remains the state to beat.

The Golden State racked up more than $2 billion in legal cannabis sales in the first half of 2024. Despite strong competition from the illicit market and high state and local taxes, California still averages about $347 million in sales per month.

The only state that even comes close is Michigan, which recorded $1.6 billion in sales in the same time period. Michigan only began selling legal adult-use cannabis in 2019, but it quickly became a leader in the industry. Average monthly sales are $270 million.

While California may dominate the total legal sales category, Michigan far outstrips it on a per capita basis. In the first six months, California only registered a per capita sales for its 21+ population of $74.90; Michigan, on the other hand, reported a per capita figure of $233.97 for the same cohort.

The highest sale months for the two largest markets were March, April, and May. California and Michigan were the only two states to crack $1 billion in legal sales already this year.

Third-place Illinois logged $851 million in sales, while Massachusetts came in at fourth place with $795 million in sales. Newcomer Missouri slid into fifth with $709 million in sales. Adult-use cannabis sales in that state just began in February 2023.

Green Market Report compiled the sales figures from the legal states. The figures don’t take into account lowered cannabis prices or transaction volumes, which could affect total sales figures.

Medical marijuana

Adult-use cannabis tends to steal all of the attention away from the medical markets, which paved the way for the recreational industry. But several states continue to be legal for medical marijuana sales only, and two of those states are putting up such huge numbers that it’s hard to believe the consumers are strictly medical patients and not just recreational consumers.

Florida, where voters will decide in November whether to transition to an adult-use market, posted $985 million in sales for the first six months of 2024. That’s just shy of Illinois’ total legal sales (both medical and adult-use), which totaled $998 million.

Pennsylvania isn’t far behind with $835 million in sales so far this year, and coming in a distant third is Oklahoma with $300 million in sales.

After those three states, the numbers continue to drop dramatically, though some states, such as South Dakota, do not publicly release sales data for the cannabis industry.

Newbies

As the U.S. market continues to expand, it’s worthwhile to look back at how key markets performed in their first years of sales. Colorado tops the podium in this arena with a crazy $683 million in receipts during 2014. The state opened a whopping 306 stores to start and enjoyed a first-to-market honeymoon as many sales belonged to canna-tourists eager to buy legal products.

Nevada was in second place with $434 million in first-year sales from 61 stores; the southwestern state launched adult-use sales in the middle of 2017. Massachusetts took third place with $393 million in first full year of adult-use sales (2019).

New York just wrapped its first full year of legal adult-use sales. While the state is expected to rival California in size, it has been plagued with problems. The state only recorded $150 million in sales the first year, with 40 dispensaries. Massachusetts’ first-year sales were rung up on just 36 stores, so the argument that store count is depressing the New York sales figure doesn’t fly when compared to its neighbor.

Turmoil at the state’s Office of Cannabis Management, numerous lawsuits, and an adult-use program structure that is the total opposite of the medical marijuana program structure have resulted in lackluster legal sales. In addition to that, the massive proliferation of unlicensed stores has siphoned off thousands, if not millions, of dollars in potential sales, making the first year of adult-use sales pretty dismal.

That isn’t to say New York won’t recover. Once the state began to aggressively shut down unlicensed stores, sales jumped from $46 million in May to $71 million in June. The increase in monthly sales could also be attributed to more stores opening in the state as well.

Another positive marker for New York is that Michigan’s first year was lower than Colorado and Nevada, and it has gone on to rival California.



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Massachusetts regulators order single-lab testing to combat cannabis lab shopping

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Massachusetts regulators will require cannabis businesses to use a single laboratory for all compliance testing in an effort to prevent companies from shopping around for favorable test results.

The state’s Cannabis Control Commission voted 3-0 to require licensed businesses submit testing samples to one independent laboratory starting April 1, 2025, according to an administrative order advanced Thursday. The new rule is meant to close loopholes that some say have allowed companies to shop around for labs to juice their numbers for market share.

“This administrative order continues our mission of being a strong regulator,” Acting Executive Director Debbie Hilton-Creek said in a statement.

Under current rules, companies can split testing among multiple labs. The practice has led some facilities to report suspiciously high THC levels or overlook contamination to attract business.

The commission’s enforcement team said the changes would reduce risks of noncompliant products reaching consumers and improve audit capabilities. The move follows a November listening session in which testing concerns were raised, according to the announcement.

If an original testing lab needs to subcontract work, they must first obtain commission approval and demonstrate they are “incapable of performing certain required tests due to a hardship.” Labs also can only subcontract with one other facility at a time.

“The commission shall only approve subcontracting agreements when the Originating Independent Testing Laboratory is incapable of performing certain required tests due to a hardship relative to its facilities, instrumentation, personnel, or required consumable materials or in the event of an actual or potential conflict of interest,” according to the order.

Results must be uploaded to the state’s tracking system within 72 hours, with all certificates of analysis containing the complete testing results, including any subcontracted work, it said.

The commission will also begin publishing THC test results on its public data platform and establishing regular meetings with licensed laboratories to improve oversight.

The commission thus far has struggled to implement effective testing oversight. Earlier this year, the agency contracted with a private lab for a “secret shopper” program to verify retail products’ test results, Green Market Report previously reported. Unlike other major cannabis markets such as California and Colorado, Massachusetts lacks a state reference lab to independently verify commercial lab results.

Analysis of testing data by MCR Labs found that across multiple states, laboratories reporting higher THC concentrations tend to increase their market share while those reporting average failure rates lose business, according to Chemical & Engineering News.



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Cansortium completes merger with RIV Capital, plans to scale up in New York

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Florida-based Cansortium (CSE: TIUM.U) (OTCQB: CNTMF), which does business as Fluent, has finalized its megamerger with New York-based RIV Capital, (CSE: RIV) (OTC: CNPOF), creating a new multistate operator that has a footprint in four states with 42 operational dispensaries.

The move gives Cansortium immediate access to New York, one of the fastest-growing legal marijuana markets in the nation, along with its existing portfolio of cannabis shops and grows in its home state, Pennsylvania and Texas. The company now owns eight total cultivation and processing facilities, which it said in a press release would allow it to bolster the Fluent brand even more going forward.

The company reportedly has $33 million in the bank with which to finance further acquisitions, it said in a Thursday announcement.

Another major winner in the deal is Scotts Miracle-Gro, which has a sizable stake in RIV Capital through its subsidiary The Hawthorne Collective. Existing shares will be converted into 1.245 shares of the newly formed Fluent, eliminating $160 million in company debt.

Shareholders of Cansortium will own 51.25% of the new Fluent, while shareholders of RIV Capital will own 48.75%, the company said. The company will continue trading under Cansortium’s existing ticker symbols on the Canadian Securities Exchange and the Over-The-Counter markets.

Cansortium CEO Robert Beasley will continue to lead the new company, and RIV Capital interim CEO David Vautrin will serve as the new company’s chief commercial officer.

Beasley said in the release that Fluent intends to scale up wholesale operations in New York to boost its Moods brand of marijuana products and “gain additional shelf space in dispensaries across the state,” which he said has “immense potential.”

The merger could prove key to the long-term prospects for both Cansortium and RIV Capital. Cansortium posted an $11.7 million net loss for the third quarter of 2024, and RIV Capital reported a $63.4 million net loss for the same period.

“Looking ahead, we remain focused on sustainable, long-term growth and will continue to drive efficiencies across all areas of the business to achieve our profitability and cash generation goals,” Beasley said.



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The Daily Hit: December 19, 2024

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News from: US Farm Bill, Fluent Cannabis, Massachusetts and more.

The Daily Hit is a recap of the top financial news stories for Thursday, December 19, 2024.

On the Site

Farm Bill extension leaves hemp industry rules intact for now, including intoxicating products

The farm bill extension would run through March 2025.

Read more here.

Cansortium completes merger with RIV Capital, plans to scale up in New York

Scotts Miracle-Gro, which is a major investor in RIV, also benefits from the deal.

Read more here.

Massachusetts regulators order single-lab testing to combat cannabis lab shopping

The rule change follows growing evidence of inconsistent testing practices in the state’s $7 billion cannabis industry.

Read more here.

Nine New York social equity retailers ask to join lawsuit halting cannabis licensing for 3rd time

A court filing argued that the group of CAURDs are in danger of bankruptcy if the injunction is not removed soon.

Read more here.

In Other News

Greenway Greenhouse Cannabis Corp.

Greenway Greenhouse Cannabis Corp. entered into an asset purchase agreement to acquire all of Choice Growers’ consumer packaged goods brands, SKUs and listings of the brands, trademarks, goodwill and other associated intellectual property. This acquisition encompasses all of Choice Growers’ brands, including Grapefruit God Bud (also known as Grape God), The Jeffrey, Watermelon Pebbles, Pink Lemonade, Duke Nukem, Tangerine Dream and Blackberry Cheesecake.

Read more here.

Innocan Pharma Corp.

Innocan Pharma Corp. intends to complete a non-brokered private placement of up to 3.5 million units of the company at a price of C$0.20 per unit for gross proceeds up to C$700,000 plus 15% overallotment options. The offering is expected to close on or around Dec. 31.

Read more here.



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