July was a month for celebrating the United States’ independence – and also cannabis sales apparently. Most states with regulated adult-use cannabis markets reported a rise in sales for the month.
Once again, the number one and two spots for top sales belonged to California and Michigan respectively. California didn’t do as well as other months with just $386 million in sales, with adult-use sales accounting for $367 of that. That’s up slightly from June’s $385 million in total sales and $366 million for adult-use.
However, it’s California’s worst July on record, falling far short of 2020’s $418 million. That figure was likely boosted by the COVID-19 pandemic, a trend seen in many other states at the time as well.
Year-to-date, California has reported $2.75 billion in sales, which is by far the biggest market in the country. March was California’s strongest month this year, with total regulated sales of $408 million.
Michigan is holding strong in second place, reporting $288 million in sales for July, of which $286 million was from the adult-use market. That’s up from total sales of $279 million in June, with nearly all of that attributable to adult-use sales.
Like California, Michigan’s July sales fell short of March’s $289 million tally, but it came close. Michigan’s year-to-date cannabis sales have now reached $2 billion.

Illinois takes its familiar spot at number three with Headset estimating that the state logged $166 million in total sales for July. That’s up from the official June total of $165 million, according to the Illinois Cannabis Regulation Oversight Officer. Illinois also celebrated its inclusion in the billion-dollar sales club, at the beginning of July.
Rounding out the top five states in sales were Massachusetts, with $142 million in estimated adult-use sales, and Missouri with $123 million.
Good news, bad news for New York
At a recent New York Office of Cannabis Management meeting, state regulators said July sales were on track to hit $68 million. That’s currently lower than June’s $73 million, but data was still coming in, according to Director of Policy John Kagia, so final tallies could top June’s sales. That’s despite only one additional legal store open in the month versus June.
The troubling part of New York’s data is that, in June, the state reported $73 million in sales on 116 stores. That’s roughly $630,000 per store for the month. That’s well below rough estimates for the brand new market in Ohio, where the first five days of adult-use sales brought in almost $2.3 million in sales per day with just 98 stores.
Ohio, so far, is performing equal to, if not better than, New York’s year-and-a-half old program. On a positive note, New York is on track to surpass New Mexico for sales this year, which reported total sales of $50 million for July, of which $38 million was adult-use cannabis.
Colorado was the sole state to see its July adult-use sales slip below June. According to Headset, the state is estimated to have $99 million in sales for July. However, the state itself hasn’t posted its July figures. Like the others, March was Colorado’s best month at $126 million.
New Jersey was not included in this analysis, because the state only reports sales figures on a quarterly basis.
Medical marijuana sales
While much of the hurrah is around adult-use market, many medical-only states are still going strong as well.
Florida was not one of those. Headset estimates indicated that sales in the state dipped in July, falling to $149 million in sales, even as more stores opened. That would be the lowest sales month in 2024 so far for the Sunshine State.
Oklahoma’s July sales beat out Florida, coming in at $168 million.
Pennsylvania only reports its sales quarterly, but it is now averaging roughly $142 million a month. So while Florida’s sales bounce up and down, Pennsylvania’s medical program continues to grow and could prove to be big competition for the medical cannabis crown.