Seattle-based Jones Soda Co. (CSE: JSDA) (OTCQB: JSDA) reported a net loss of $1.6 million for the second quarter of the year, despite a sizable uptick in sales of the company’s THC-infused line of Mary Jones sodas, which reached $1.2 million.
Total revenue for the quarter that ended on June 30 was $7.2 million, up 49% year-over-year from $4.8 million, and up sequentially from $5 million in the first quarter. The sales increase was driven by growing demand, which more than doubled the Mary Jones sales tallies year-over-year, along with 35% growth for Jones soda’s noninfused core soda lines as well, the company said in a press release.
Still, Jones Soda finished the quarter in the red, which the company attributed to an increase in operating expenses “to support the company’s growth plans.”
In the most recent quarter, operating expenses increased to 58.2% of revenue, or $4.2 million, from $2.6 million a year prior, Jones Soda reported. Much of that was spent on product and brand development, marketing initiatives, and legal costs.
“Our momentum is building,” CEO David Knight said in the release, adding that there will be more product launches in coming months, including “Pop Jones, a soda alternative focused on gut health, and Fiesta Jones, a lower-calorie, Latin-inspired soda alternative.”
THC a key strategy
THC-infused beverages are now considered a major part of the company’s future, Knight indicated.
“We’ve also seen strong growth within our Mary Jones Products division as we continue launching into new categories and make progress towards our planned geographic expansion,” Knight said, referring to a second announcement the company made on Tuesday.
Jones Soda will be breaking into Michigan’s cannabis market and debuting a potent new THC-infused drink line in California, the company said in a separate announcement.
In Michigan, Jones Soda is partnering with manufacturer and distributor Emerald Canning Partners to begin sales of a Mary Jones THC-infused mixing syrup later this year, with each 4-ounce glass syrup bottle containing 200 milligrams of THC. ECP will also make and sell Mary Jones infused sodas with 40 milligrams and 100 milligrams of THC.
In California, the company is launching 2-ounce 100-milligram THC “Cannabis-Infused Shooters” in four flavors at dispensaries this month. Jones Soda already sells infused beverages, syrups and tablets in the state.
During the second quarter, Jones Soda also launched Mary Jones HD-9 Shooters, 2-ounce drinks infused with 10 milligrams each of hemp-based delta-9 THC and available for purchase online nation-wide. The HD-9 product line already includes gummies and and craft sodas, many of which are available at liquor stores and other mainstream retailers, the company said.
At the end of the quarter, Jones Soda had $12.4 million in total assets, including $1.4 million in cash, against $6.9 million in total liabilities.