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Inside the Grit and Growth of Jason Reposa’s Good Vibes Empire

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The cannabis industry has never been an easy place to build a business, but for some operators, the struggle has sharpened their vision and forced them into resilience. I recently sat down with Massachusetts-based founder Jason Reposa, who’s been carving out his lane in the edibles market with his Good Vibes line. What struck me most wasn’t just the product; it was Jason’s unflinching honesty about the hard mode that is cannabis entrepreneurship.

“I started the company because I had a medical issue,” Jason told me. “I needed to fix my body. I tried cannabis, and it worked really, really well. But I didn’t want to smoke it because I have kids at home. So I developed some non-combustible formulas that worked as fast, or almost as fast, as smoking it.”

That personal motivation led to the launch of their first formulas in 2022, and eventually the high-dose Good Vibes line, now a staple in Massachusetts dispensaries. “At our core, we believe if people feel good, they can do more good,” Jason said. “We’re really about that positivity in the world versus attacking other brands. We weren’t the first; we weren’t fueled by VC money. Instead, we came from a passionate side of getting a product on the market that I could stand behind. And we’re profitable, that’s a badge of honor in cannabis today.”

Playing Startup on Hard Mode

Ask Jason what resilience means in cannabis, and you’ll get a blunt answer. “You’re playing Startup in hard mode,” he said. “Banking’s harder. Finding a location is harder. If you mention cannabis to a real estate agent, the rent doubles, if not triples. Resiliency for us is about resourcefulness. Resourcefulness beats resources.”

That scrappy approach even applies to the nuts and bolts. “How many things have I bought off Facebook Marketplace and said, ‘Hey team, we could use this instead’?” he laughed. “We once bought air filters off some guy and just used them to keep our food-safe area clean. That scrappiness got us cash flow positive, and once you’re there, you can unlock what I call the infinite money hack: shorten the time you get paid, extend the time you pay out. Do that over and over, and you can survive.”

The Massachusetts Battleground

Massachusetts remains one of the most tightly regulated cannabis markets in the U.S., a fact that both constrains and shapes opportunity. As of mid-2025, adult-use (recreational) cannabis establishments in Massachusetts have surpassed $8 billion in gross sales. Meanwhile, medical cannabis sales are shrinking: medical sales dropped from about $17.9 million in early 2023 to $11.7 million by January 2025, while recreational store sales consistently exceeded $127 million per month in 2024. 

Regulation remains a defining feature. The state imposes strict dose caps of 5 milligrams per serving and 100 milligrams per package for edibles and similar products, something Jason mentioned as setting Massachusetts apart. Licensure limits are another key hurdle. Currently, a single operator is capped at holding three retail licenses, though legislation is moving to raise that to six over a few years to give established and social equity businesses more room to scale.

Local control also plays a big role: municipalities control zoning, bylaws, host community agreements, and local fees. Jason’s emphasis on being “boots on the ground” in Massachusetts mirrors what many operators say they can’t just rely on flashy branding or VC backing. They need deep local networks to navigate licensing, cost pressures, and regulation, while optimizing cash flow and staying resilient.

While New York and New Jersey have stolen a lot of East Coast headlines, Jason insists Massachusetts is still the crucible. “We’re northeasterners, pirates, really,” he said with a grin. “This company, especially, we’re a bunch of misfits. We just have this weird, crazy passion for cannabis and work drive that goes beyond a day job.”

That pirate ethos is necessary in a state with strict limits: 5 milligrams per serving, 100 milligrams per package. “If you can make it in Massachusetts, you can make it anywhere,” Jason said. “You have to be boots-on-the-ground. Flashy brands come in with one marketing person and vanish. This market forces resilience.”

From Low-Dose to High-Dose

Ironically, Jason himself is a “five-mig person.” But demand pushed him higher. “We had people telling us, ‘Can you make it stronger? 100 milligrams is like two servings for me.’ I was blown away. But once we saw another brand prove out a 500-milligram product, we said, okay, let’s put ours out. It got a crazy reception because we had spent so much time on taste and formulation.”

Flavor is where he lights up. “Taste is everything. The bar is so low for cannabis. If you just surpass it, you’ll win. We did Rainbow Candy for Pride, which literally tasted like Skittles. Orange Creamsicle for summer. Apple Pie with real cinnamon for fall. Everything we put out, I’d consume myself.”

Who’s Buying High Dose?

Jason doesn’t talk demographics so much as occasions. “Our consumers are replacing alcohol, or they want to hang with friends without smoking, or they’re heavy users looking for better value. Gummies give you 100 milligrams for $20. Our 500 milligram box might be $40, but it’s five times more cannabis for twice the price. That value speaks volumes.”

Medical patients are part of the story, too. He told me about a parent who wrote in: “My son has a medical condition… the 1,000 milligram unflavored keeps him sane and focused.” Jason himself used cannabis after serious jaw procedures. “The one thing that worked was cannabis,” he said simply.

Hemp Drinks and Access

On the rise of hemp-based beverages, Jason is pragmatic. “There are people who will never walk into a dispensary. But they’ll grab a six-pack at a liquor store. For us, hemp is about accessibility and a playground for new formulations. We’re not huge in hemp, but it lets us test for a much bigger, more diverse audience.”

Staying Grounded, Planning Ahead

For all the expansion talk, Jason keeps Massachusetts at the center. “We’re 100% dedicated to Massachusetts. It’s our stomping ground and our testing ground. Once we nail it here, we can look at the tri-state area of Connecticut, New York, and New Jersey. But we won’t expand without cash flow positivity behind us. We’re in this for the next 20 years. This is probably the last company I’ll ever start.”

His advice to other founders is equally grounded. “Focus on two things before fundraising: product-market fit, and keeping expenses low. Don’t take on bad debt. Angels are out there, but VCs will undervalue you. Network, build relationships, and don’t give up equity to someone you don’t like. Cannabis is hard enough without bad partners.”

Jason’s mix of scrappiness, discipline, and stubborn optimism feels like a blueprint for surviving the next decade of cannabis. In a market full of overpromises, he’s focused on something simpler: making people feel good, so they can do more good.





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Alcohol companies lobby Congress on cannabis drinks (Newsletter: October 22, 2025)

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NJ governor candidates on marijuana; OH cannabis & hemp bill advances; PA cannabis regulatory vote; Non-cannabis CBD developed from kitchen spice

Subscribe to receive Marijuana Moment’s newsletter in your inbox every weekday morning. It’s the best way to make sure you know which cannabis stories are shaping the day.

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/ TOP THINGS TO KNOW

New House and Senate lobbying reports show that alcohol companies and industry groups are stepping up lobbying efforts around hemp drinks—also detailing how major businesses like DoorDash and PayPal are engaged in cannabis-related congressional advocacy.

As New Jersey voters prepare to elect a new governor, the candidates have contrasting marijuana views—with Republican Jack Ciattarelli calling cannabis a “gateway drug” and Democrat Mikie Sherrill voting for and sponsoring reform legislation in Congress.

The Ohio House Judiciary Committee approved a bill to revise the state’s voter-approved marijuana legalization law by removing some protections for consumers and to restrict intoxicating hemp products.

The Pennsylvania Senate Law & Justice Committee approved a bill to create a Cannabis Control Board to oversee the existing medical marijuana program and intoxicating hemp products—and which could also regulate the adult-use market if broader legalization is enacted.

Researchers behind a new federally funded study developed a new class of CBD-like compounds using the common kitchen spice caraway seeds—not cannabis—that “not only prevented seizures and reduced seizure-related deaths but also promoted healthier brain cell development.”

The Rhode Island Cannabis Control Commission approved a timeline for issuing new marijuana dispensary licenses, including to social equity applicants and worker-owned cooperatives.

/ FEDERAL

The White House has paused the nomination process for President Donald Trump’s nomination to be a federal judge in Florida amid his involvement in an ongoing investigation into the alleged misuse of Medicaid funds to campaign against a marijuana legalization initiative on the state’s 2024 ballot.

The U.S. Senate Caucus on International Narcotics Control held a hearing on Hezbollah’s ties to drug trafficking.

Sen. Rand Paul (R-KY) said that the Trump administration’s military strikes against alleged drug boats “go against all our tradition.”

House Armed Services Committee Ranking Member Adam Smith (D-WA) is calling for a hearing on the Trump administration’s military attacks on suspected drug boats.

/ STATES

Rhode Island Gov. Dan McKee (D) announced that the state’s top cannabis regulator is concluding her tenure.

A caller to Nebraska Gov. Jim Pillen’s (R) radio show was hung up on in the middle of making a point about medical cannabis legislation.

Ohio’s Senate president and House minority leader discussed the prospects for passing hemp legislation.

The Maryland House Ways and Means Committee toured a cannabis processing facility.

A Florida senator hosted a cannabis forum.

A former Delaware judge authored an op-ed about the “risks” of marijuana legalization.

Louisiana regulators adopted changes to medical cannabis rules.

Illinois regulators held a hearing on proposed changes to cannabis rules.

Oklahoma regulators are delaying the launch of a new medical cannabis portal.

Vermont regulators sent a reminder about new hemp product labeling requirements.

Utah regulators sent various updates about the medical cannabis program.

Minnesota regulators will host an information session about cannabis community restoration grants on Thursday.


Marijuana Moment is tracking hundreds of cannabis, psychedelics and drug policy bills in state legislatures and Congress this year. Patreon supporters pledging at least $25/month get access to our interactive maps, charts and hearing calendar so they don’t miss any developments.


Learn more about our marijuana bill tracker and become a supporter on Patreon to get access.

/ LOCAL

San Francisco, California’s mayor said President Donald Trump’s threats to send the National Guard to the city “will do nothing to get fentanyl off the streets or make our city safer.”

A former Fall River, Massachusetts mayor was stabbed near the marijuana dispensary he serves as CEO for.

/ INTERNATIONAL

Brazil’s agrarian development minister pressured Meta to reinstate banned cannabis-related Instagram accounts.

Ten parties running in Netherlands elections support legalizing cannabis.

/ SCIENCE & HEALTH

A review concluded that “cannabinoids are promising therapeutic targets in the treatment of sepsis, as they improved survival, and reduced inflammation and organ injury.”

A study found that “in a state [medical cannabis] program, barriers related to MC access and cost indicated a significant increase in the likelihood of [illicit medical cannabis] use.”

/ BUSINESS

Organigram Global Inc.s’ outgoing CEO will stay on longer as the company completes an ongoing search for a replacement.

Charlotte’s Web Holdings, Inc. has a new board of directors member.

/ CULTURE

Musician Jelly Roll picked a team in a college football game based on marijuana, saying that “if this came down to the battle of the growers, I’m riding in Michigan, baby… My favorite place to partake in recreational activity in America.”

Make sure to subscribe to get Marijuana Moment’s daily dispatch in your inbox.

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Millennials Are Spending Big on Luxury Travel

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Millennials redefine indulgence as experiences, not things — airlines adapt as Millennials are spending big on luxury travel.

Luxury isn’t what it used to be. For Millennials, adults in their 30s and early 40s, living luxuriously means swapping pricey gadgets, cars, and designer clothes for something else.  Something their parents did later in life. Millennials are spending bing on luxury travel  experiences. From Napa Valley wine tours to boutique ski resorts in Colorado, Millennials are redefining what it means to “treat yourself.” And it’s not just happening in the U.S.—they’re doing it worldwide.

RELATED: Gen Z Is Ditching Relationship Labels While Millennials

In the U.S., states like California, New York, Florida, and Texas are seeing a boom in experiential travel. Millennials are putting more of their disposable income into curated trips, wellness retreats, and boutique hotels—sometimes choosing these experiences over traditional material luxuries.

Globally, destinations are feeling the impact too. European Millennials are flocking to Portugal’s Douro Valley for vineyard tours and Italy’s Amalfi Coast for boutique stays. In Asia, young travelers are splurging on private island resorts in the Maldives and eco-lodges in Bali. Even in Africa, safari trips in South Africa and Kenya are attracting Millennials looking for immersive, Instagram-worthy adventures.

Photo by Xvision/Getty Image

Why the shift? Millennials came of age during tough economic times—from the Great Recession to rising housing costs and inflation. Many have decided memories beat things which depreciate quickly. Social media also plays a role: a picture-perfect vacation is now a status symbol in itself.

Millennials favor “quiet luxury”—understated but high-quality experiences. They prefer boutique hotels, local cuisine, private tours, and eco-friendly resorts over flashy, mass-market offerings. Whether it’s a wine tasting in California or a wellness retreat in Thailand, this generation seeks personalization, authenticity, and sustainability.

Airlines are taking notice. Carriers like Delta, Air France, and Emirates are rolling out perks aimed squarely at Millennials. Think flexible booking, wellness-focused amenities, upgraded seating options, and loyalty programs rewarding experiences rather than just miles. Boutique airline partnerships with resorts, curated city guides, and even “Instagram-ready” lounges cater to this generation’s desire for travel that’s luxurious but meaningful. Some airlines are even offering subscription-style models or bundled travel packages appealing to Millennials who prioritize experiences over possessions.

RELATED: Cannabis Is Way Better And Safer Than A Honey Pack

This trend shows Millennials define luxury differently: it’s freedom, experiences, and personal growth—not what you own. Many are spending on travel instead of expensive cars, big homes, or designer brands. And as Millennials hit peak earning years, the global luxury travel market is set to grow even more.

For Millennials, luxury isn’t just a price tag—it’s an experience you remember, share, and treasure.

Top Millennial Luxury Travel Hot Spots

  • California, USA: Wine country, coastal retreats, and wellness resorts.
  • Portugal: Vineyard stays and scenic surf towns.
  • Bali, Indonesia: Eco-lodges and spiritual wellness retreats.
  • Italy: Amalfi Coast villas and food-driven cultural tours.
  • Kenya & South Africa: Luxe safaris with sustainability built in.
  • Iceland: Adventure and geothermal spas in minimalist luxury.

Airlines Leaning In

  • Delta Air Lines: Expanding premium cabin and wellness-focused menus for “mindful flyers.”
  • Emirates: Instagram-worthy lounges and inflight luxury appealing to Millennials’ visual storytelling.
  • Air France & KLM: Personalized travel guides, flexible booking, and eco-conscious options.
  • JetBlue Mint: Affordable luxury with craft cocktails and small-brand partnerships.



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Ohio Lawmakers Advance Bill To Scale Back Voter-Approved Marijuana Law And Impose Hemp Regulations

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Ohio House lawmakers on Tuesday approved an amended Senate-passed bill that would make significant changes to the state’s voter-approved marijuana legalization law while incorporating a series of regulations for hemp that are meant to align the two sectors of the cannabis industry.

Members of the House Judiciary Committee agreed to changes to the measure from Sen. Stephen Huffman (R) before advancing it to other panels and an expected floor vote on Wednesday. But while certain controversial provisions of the bill as passed by the Senate were scaled back, it would still make major changes to the marijuana law voters approved in 2023.

The measure will now go to the Rules Committee before being re-referred to the Finance Committee, after which point it’s expected to receive floor action.

“We’ve had years of testimony. We’ve heard from marijuana advocates, hemp advocates, public health advocates and everyone in between,” Rep. Brian Stewart (R) said. “We are generally going to take the feedback from the hemp industry, which said, ‘Treat us like marijuana,” he said. “They will have the same potency limitations, the same advertising restrictions, the same restrictions on quantities, serving size and how they operate.”

Rep. Jamie Callender (R), who has led the charge on marijuana policy in the House, said ahead of the vote that the revised bill would be “very thoughtful and targeted.” But at the hearing, he added that the legislation is “not perfect” or what he would have drafted.

“It’s a bill that can get passed that will help us implement some of the elements of Issue 2 that have been held up and give clarity to the rulemakers on some of the points that are outstanding,” he said, referring to the voter-approved legalization measure. “It also clarifies and cements a few of the gains that were gained over the years: Sharing, home grow, no new prosecutions [and] the taxes going to the local governments.”

“We’ve got more work to do. We are not done.”

Under the amended legislation, stores and breweries would be permitted to sell hemp-derived THC beverages, with new advertising restrictions meant to prevent appealing to youth. Products for on-site consumption would be limited to 5 mg of THC, but adults could buy take-home drinks containing up to 10 mg. More potent drinks could also be manufactured in Ohio, but only for sales to people outside the state.

There would be a new $1.20 tax per gallon on hemp beverages created by the bill, and Stewart said it will “create a pathway for legal, regulated, licensed hemp dispensaries.”

“Nobody has ever voted to allow functionally equivalent products to marijuana—hemp products—to be sold in 6,000 plus gas stations and grocery stores around the state,” he said. “And so with this bill, we would say that you can buy intoxicating hemp products in licensed hemp dispensaries. We are not going to have intoxicating hemp available to any establishment that admits persons who are under the age of 21.”

Advocates remain concerned about other marijuana-related provisions of the Senate bill that were left intact. That includes the elimination of language in the current voter-approved law providing anti-discrimination protections for people who lawfully use cannabis and the recriminalization of possessing marijuana from any source that isn’t a state-licensed dispensary.

“It is profoundly disappointing to see the House Judiciary Committee advance legislation to roll back cannabis freedoms and protections that Ohio voters overwhelmingly approved,” Karen O’Keefe, director of states policies at the Marijuana Policy Project (MPP), told Marijuana Moment. “The committee substitute would open the door to harassment and interrogation of cannabis consumers by criminalizing any cannabis that wasn’t home grown or obtained from an Ohio retailer. It would also remove protections that prevent responsible cannabis consumers from losing their children, professions, and even their lives for cannabis use.”

The legislation also bans smoking cannabis at outdoor public locations such as bar patios, and it allows landlords to prohibit vaping marijuana at rented homes.

In short, the proposal “continues to gut the voter-enacted law,” O’Keefe said in a letter to Judiciary Committee members ahead of Tuesday’s hearing.

“Please reject this erosion of freedoms enacted by 57 percent of voters,” she said, adding that the legislation as amended “will lead to interrogations over the source of cannabis and arrests over conduct voters legalized.”

“The bill also allows families to be ripped apart, professions lost, and lives destroyed for responsible cannabis use—by repealing voter-enacted protections to prevent such suffering,” she said. “Please remove all language amending Issue 2, or at least slow the process down. Voters and stakeholders deserve a chance to review language before their law is gutted.”

Unlike the Senate-passed version of the legislation, the House substitute will send tax revenue from cannabis sales to local governments.

Rep. Desiree Tims (D) said at the hearing that she still has “concerns about the criminal justice implications” of the substitute bill, inquiring of the sponsor about expungement provisions.

“My number one fear is that we are in the process of legalizing something where a select few will become very, very wealthy, while people continue to suffer from past activities–whether recreational or otherwise—utilizing the very same products that we are allowing people to make a profit off,” she said.

Stewart said the bill does contain a pathway for people with prior cannabis possession convictions to have their records expunged if they proactively petition the courts, and that process would be “expedited,” albeit not automated as is in the case in certain other legal marijuana states.

Members of the committee separately approved an amendment from Rep. Josh Williams (R) to revise the expungement process for eligible past cases by making it incumbent on the state to proactively defend any decision to deny a person’s request to seal their record.

Another lawmaker raised a question about disparate penalties for the sale of hemp or marijuana to minors compared to alcohol, and Stewart replied that the Republican caucus is “comfortable with the penalty being higher for marijuana and intoxicating hemp.”

“I think that’ll probably be a source of continued debate as Ohioans kind of get used to a fairly substantial new landscape here,” he said. “Rightly or wrongly, I still think there is a view that we’re a little more concerned about selling kids weed than Miller Lite.”

Tuesday’s hearing comes weeks after DeWine issued emergency rules prohibiting the sale of intoxicating hemp products for 90 days, with instructions to the legislature to consider permanent regulations. Last week, however, a county judge enjoined the state from enforcing that policy in response to a legal challenge.

“Frankly, the legislature had not taken action,” Gov. Mike DeWine (R) said in an interview published this week. “I’m still hopeful that the legislature will come in and actually take action.”

House Speaker Matt Huffman (R) commented recently on the relative lack of progress in advancing marijuana and hemp legislation since voters approved legalization at the ballot in 2023, noting substantive divides within the Republican caucus.

There are “folks who believe that marijuana should be legalized and regulated,” others “who believe that the hemp products should be on equal standing with everything that happened in the initiated statute and then “folks, like me, who are prohibitionists, who don’t think it should be legalized at all and it should be rare,” he said.

“I would say the prohibitionists have largely lost this discussion.”


Marijuana Moment is tracking hundreds of cannabis, psychedelics and drug policy bills in state legislatures and Congress this year. Patreon supporters pledging at least $25/month get access to our interactive maps, charts and hearing calendar so they don’t miss any developments.


Learn more about our marijuana bill tracker and become a supporter on Patreon to get access.

Meanwhile, last month, the Ohio Department of Cannabis Control (DCC) filed new proposed rules to build upon the state’s marijuana legalization law, laying out plans to update regulations on labeling and packaging requirements.

The proposal came weeks after Ohio medical and adult-use marijuana sales officially crossed $3 billion, data from the state Department of Commerce (DOC) shows.

The state sold about $703 million in recreational cannabis in the law’s first year of implementation, according to DCC data.

In March, a survey of 38 municipalities by the Ohio State University’s (OSU) Moritz College of Law found that local leaders were “unequivocally opposed” to earlier proposals that would have stripped the planned funding.

Meanwhile in Ohio, adults as of June are able to buy more than double the amount of marijuana than they were under previous limits, with state officials determining that the market can sustainably supply both medical cannabis patients and adult consumers.

The governor in March separately announced his desire to reallocate marijuana tax revenue to support police training, local jails and behavioral health services. He said funding police training was a top priority, even if that wasn’t included in what voters passed in 2023.

Ohio’s Senate president has also pushed back against criticism of the Senate bill, claiming the legislation does not disrespect the will of the electorate and would have little impact on products available in stores.

Photo courtesy of Mike Latimer.

Marijuana Moment is made possible with support from readers. If you rely on our cannabis advocacy journalism to stay informed, please consider a monthly Patreon pledge.

Become a patron at Patreon!



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